106. Is B2B Decision-Making More Vital (and Emotional) Than B2C?

Wendy Lurrie is most recently the CMO at Sinequa and high-level marketing leader at organizations like Medidata Solutions and well recognized marketing agencies. She's an expert across the full spectrum of marketing disciplines with broad and deep experience in brand, direct, CRM , digital marketing and integrated marketing.Learn more about Sinequa:http://www.sinequa.com/Connect with Wendy Lurrie on LinkedIn: https://www.linkedin.com/in/wendy-lurrie-392b053/Connect with the host, Connor Dube, on LinkedIn`https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free