#106 | Joe Rivadeneira | Selling Shows to Netflix

Unscripted executive Joe Rivadeneira on developing and selling shows to Paramount, Netflix, Facebook Watch and Snapchat. Joe has been a leading unscripted creative and business development executive for more than a decade, specializing in broadcast, cable and digital OTT platforms. Joe's experiences on developing long form content, social content and licensing opportunities is extensive. Tune in for a wide ranging conversation as Joe and I talk about the shows he's developed and sold to Paramount, Netflix, Facebook Watch, Snapchat and others. To learn more about Joe: https://www.linkedin.com/in/joe-rivadeneira-129015a0 Chapters 0:00 Welcome Joe Rivadeneira 2:37 Born and raised in LA 5:04 It is all about who you know 7:34 From a dance studio internship to ABC 10:06 Ryan on pitching and the waiting game 12:30 Leaving professional dance early 15:03 Long-lasting relationships in the industry 17:30 Moving on from a first passion 20:08 Script readers and starting out at ABC 22:31 Do good work and be a good person 25:02 Old colleagues across the networks 27:34 Connecting the dots for people 30:05 Leaving Fremantle 32:32 Industry stories over scotch 35:04 How a development team is built 37:37 Relationships that carry you between jobs 40:01 How he found his next role 42:37 Acquisitions, revenue shares and new models 45:01 Ryan on selling territories to BBC Earth 47:34 A studio after months of chaos 50:05 Developing a show with a choreographer 52:32 Bringing an international format to the US 55:02 Ryan on university, sport and China 57:30 Eighteen years in China 1:00:02 MrBeast and big-name competition shows 1:02:36 A production company that can do everything 1:05:03 Shuffling at the top 1:07:30 Producing a family competition show 1:10:01 Head-to-head challenges in a van 1:12:30 Married young and leaving freelance 1:15:08 A challenge at an ice rink 1:17:34 Content for English and Spanish speakers 1:20:06 YouTube as a marketing machine 1:22:37 The faces of Mitú 1:25:07 Explaining Mitú to buyers 1:27:36 Producing a Netflix special in house 1:30:02 When a buyer insists on their own production company 1:32:30 A headache with Paramount 1:35:07 Filming for two weeks in the middle of nowhere 1:37:34 Back in the Groove 1:40:06 The years after Mitú 1:42:31 Tax credits in Australia 1:45:05 Strikes and a brutal 2024 1:47:36 Hurry up and wait 1:50:00 Ryan on the ten storytellers idea 1:52:33 Big money for tentpoles, the rest fend for themselves 1:55:01 What drives him now 1:57:31 Work that matches his values The Ryan Pyle Podcast is ad-free by choice. If you enjoy these conversations, you can buy me a coffee: https://buymeacoffee.com/ryanpyle Ryan's TV series are streaming around the world. Follow the Podcast X: https://x.com/RyanPylePodcast Facebook: https://facebook.com/ryanpylepodcast Follow Ryan Pyle YouTube: https://youtube.com/@ryanjpyle Instagram: https://instagram.com/ryanpyle X: https://x.com/RyanPyle Facebook: https://facebook.com/ryanpyle https://www.ryanpyle.com