#106 Running SaaStock from 7-figure to 0 to 7-figure A(R)R with Alex Theuma, Founder

SaaStock has grown to be the biggest B2B SaaS Conference in Europe. But behind the well-known event is a multi-product, fast-growing 7-figure ARR company. Then revenue went to 0 with COVID-19 but its founder Alex Theuma adapted quickly. It was a true pleasure having Alex on our Europe’s B2B SaaS Sales Podcast. 1️⃣ Sales-centricity: Alex started SaaStock with 10+ years sales experience and embraced growing revenues & scaling the team with sales at the heart of the organisation. 2️⃣ Adaptability & resilience: Alex needed to scale down the team from 24 to 9 people upon moving from physical to virtual setups, but went 0-1M revenue from virtual conferences. 3️⃣ Educating the market: Professionals where not used to pay for virtual, but only physical events. Employees as well as founders also therefore asked more for discounts or even free tickets, unaware how high the investment is to put an event such as SaaStock is. Love your “enthusiastic focus” Alex & really looking forward to see you at SaaStock!