#106 Sales & Pepper | From Data Chaos to AI Sales Power

🎙️ Sales & Pepper with Ewa Czwartacka-Roman (bookingkit)How do you scale a sales organization, align Sales & Success, and make AI actually work for your team?In this episode, Gerald Zankl talks with Ewa Czwartacka-Roman, Head of Sales at bookingkit, about her bold decision to move from Salesforce to HubSpot after 10 years, the reality of CRM hygiene, and how AI is transforming sales enablement.👉 Here’s what you’ll learn in this episode: • Why bookingkit replaced Salesforce with HubSpot – and what changed • How Sales & Success alignment reduces churn and boosts growth • The underestimated challenge of defining the right KPIs • How AI and tools like Kickscale save thousands of hours in admin work • Why CRM hygiene from day 1 is non-negotiable🔥 Hot Takes: • “Without a clean CRM, you’re flying blind.” • “The hardest task wasn’t the tooling – it was defining the KPIs.” • “The truth is in the customer data, not in meetings or gut feeling.”⸻📲 Subscribe now to never miss an episode:👉 https://www.youtube.com/@SalesPepperPodcast?sub_confirmation=1Ewa's Linkedin: https://www.linkedin.com/in/ewa-czwartacka-roman/Gerald's Linkedin: https://www.linkedin.com/in/geraldzankl/💡 Bonus: Get 50 free Kickscale meeting analyses👉 https://www.kickscale.com/lp/partnership-sales-and-pepper⸻Transparency / Promotion Notice:This video contains paid partnerships. Our partners Kickscale and HubSpot support the Sales & Pepper podcast.All opinions shared are independent, but partner mentions are part of the collaboration.