#1069 - Your message needs to travel

Nobody in history has bought something they couldn't explain to their boss. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: Why your message needs to survive being repeated by someone else How to shorten your explanation so it's easier to understand and repeat Why memorability matters as much as clarity, and how to build it in If your buyer has to convince their manager or present to a board, your message has to travel. That means it needs to be simple enough to understand first time, and strong enough to survive someone else repeating it badly. James breaks down a simple two step test. Can people understand what you're selling, and can you shorten that explanation. Then, does it stick. A tagline, a strapline, a strong call to action all help your message survive the journey from your buyer's desk to the decision maker's office. 𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱 How to explain your offering simply · sales messaging · B2B buying committee · internal buy in · memorability · strapline and tagline · buyer psychology · simplifying your pitch · getting stakeholder approval · conversion This is episode 1069 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀 LinkedIn → https://www.linkedin.com/in/jamesnewelluk/ . 📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽) https://www.practicalsalestraining.com . 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 https://www.clearsalesmessage.com . Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.