#107. How New Belgium Brewery raised the craft brew bar and created new categories

Many Coloradans are familiar with the New Belgium Brewery founding story—where Jeff Lebesch and Kim Jordan return from a life-changing bike trip across Belgium inspired to create their own Belgian style beers for the masses.  In addition to their famous “Fat Tire” ale, New Belgium also created new categories and precedents among brewery business. They have been innovating in sustainable brewing practices since the 90s and upholding an exceptional company culture well before it was trendy.  Mikey and Molly are joined by local beer enthusiast and GhostRanch Creative Director Jeff Carter AKA @Brew_Kid_on_the_Block, to discuss the Ft. Collins brewery’s impact on brews, on business and an amazing interview with Founder Kim Jordan on Guy Raz’s How I Built This. This is an episode for: Founders, Innovators and anyone in business creating their own category. What's in the Spice Cabinet?? Check out the How I Built This interview with New Belgium founder Kim Jordan here. If you’re a brew enthusiast like our Jeff, give him a follow @Brew_Kid_on_the_Block. Jeff’s fave local breweries? Halfway Crooks - Atlanta, GA Cohesion Brewing - Denver, CO Mliko shots available! WeldWerks Brewing - Greeley, CO Beers Jeff can’t live without: Montucky Westvleteren Brewery - A monk’s brewery in Belgium that brews the #1 beer in the world. Ranchero Allie does the graphic design for Lincoln + South Brewing in SC! Want more New Belgium? Check out this TED Talk from New Belgium Environmental and Sustainability Officer, “The Power of Culture in Driving Sustainability”