107. Influencer Marketing That Gets You In The Back Door

Marketing strategies have been taught for decades, but admittedly, some of them are no longer working as changes in consumer preferences are accelerating. So, what’s working now in the field of marketing?In this episode of What's Working Now? Katie talks with Cody Wittick, Co-CEO of Kynship, in a discussion about marketing strategies. Cody’s life experiences from long mission trips around the world have given him a valuable perspective in connecting with people and building a productive and grateful culture for his team.Key Takeaways from this episode:A purpose-driven business and celebrating success.The benefit of spending a lot of time on culture. What's working now inside influencer marketing?Navigating complexity and stress in life and business.On faith, business, and fitness habits“The right thing at the wrong time is the wrong thing”About Cody Wittick:Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. While at Kynship, Cody has been working with companies like Native, M&Ms, Traeger, and Wilson.Connect with Cody:LinkedIn: https://www.linkedin.com/in/codywittickX / Twitter: @Cody_WittickWebsite: http://www.kynship.co/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:An Event in Puerto Rico (December 6-8, 2023): https://now.katierichardson.com/eventWebsite: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr