107 The Human Side of Employer Branding: Lessons from Susan Lamott

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven landscape of HR. This enlightening conversation sheds light on how companies can sustainably attract and retain talent in a rapidly changing world. 00:00 The Haircut Dilemma 03:17 Introducing Susan Lamott 06:10 The Importance of Community in Recruitment 07:40 Innovations in Talent Acquisition 10:53 Founding Exaqueo 15:53 Challenges of Entrepreneurship 16:49 Navigating Industry Relationships and Challenges 17:12 Surprises and Successes in Female Leadership 17:37 Client Reactions to Data-Driven Approaches 18:13 The Role of Employer Branding in Corporate Marketing 19:16 Strategic Positioning of Employer Branding 20:42 Leveraging Marketing Resources for Employer Branding 25:03 The Impact of AI on HR and Employment 27:14 Balancing Automation and Human Interaction 30:58 The Future of Employment Relationships 33:14 Conclusion and Final Thoughts For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.