OnAgency

George Rafeedie, Founder of Tell Your Story, joins OnAgency to unpack what success really looks like after 17 years in business. From starting an agency during the Great Recession to rejecting “scale for scale’s sake,” George shares why sustainability, flexibility, and personal fulfillment can be stronger metrics than headcount or revenue alone. This is a candid, grounded conversation about building an agency on your terms — and staying in the game long enough to enjoy it. In this episode, you’ll learn: Why longevity is an underrated (and powerful) measure of agency success How starting an agency during economic uncertainty can actually be an advantage The hidden costs of scaling — and how to know when not to grow How networking works best when it’s genuine, curious, and non-transactional Why side hustles, passion projects, and flexibility fuel better leadership What young agency founders should prioritize before starting their own shop Guest Bio George Rafeedie is the Founder of Tell Your Story, a Chicago-based boutique storytelling and integrated marketing agency. With experience across corporate communications, large agencies, and entrepreneurial ventures, George has built a 17-year agency career focused on helping brands craft and amplify meaningful narratives — without the baggage of big-agency bureaucracy. Who this episode is for: Agency founders, consultants, and marketing leaders who: Are questioning traditional growth paths Want to build sustainable, flexible businesses Care about fulfillment just as much as revenue Are early in their agency journey — or redefining success mid-career Connect with George: Website: tell-your-story-inc.com LinkedIn: Search George Rafeedie 🎧 Subscribe to OnAgency for weekly conversations on the business of building and running marketing agencies — with fewer buzzwords and more real-world insight.

From Chicago cicadas to LA peacocks, this episode starts weird (in the best way) and lands exactly where agency leaders are living right now: video everywhere, AI creeping into everything, and the constant tension between being the creator vs. being the CEO. Patrick and Craig sit down with Matt Cornelison, founder of video-first creative agency Fungi Media, to unpack how he built a storytelling-led shop in a world where “everyone can make a video” — but very few can make a good one. In this episode, you’ll learn: How Fungi Media got its name The spray-painted “sign” on a Chicago escalator that convinced Matt to ignore the focus group and fully commit to “Fungi” (and what that says about brand naming in general). What it really means to be a “video-first” agency Why Fungi evolved from production shop to strategic creative partner, and how they help large legacy brands launch products, roll out brands, and actually move the needle. Standing out in a crowded video + AI landscape Why “everyone has a camera” doesn’t scare Matt — and how strategy, creative direction, and real human storytelling separate premium work from AI-generated noise. AI, authenticity, and why lo-fi is winning on social The LinkedIn data Matt’s watching, why user-generated and imperfect content is outperforming polished ads, and how brands can balance high production value with real human moments. The shift from maker to entrepreneur Matt’s journey from freelance videographer and in-house “video guy” to agency owner — and what The E-Myth gets right about the difference between freelancing and building a business. Working on the business vs. in the business The hard lesson of stepping back from “baking pies” and instead building systems, hiring talent, and becoming the reason the business can actually scale (not the bottleneck). Leading a creative life outside the agency How documentary filmmaking, songwriting, and being a “rock star in the basement” keep Matt creatively fueled while he runs a growing shop. Intentional time, family values, and who you choose to be around Why Matt and his wife wrote a family mission statement, how that changed his decisions as a founder, and the simple “circle exercise” for deciding who gets your time and energy. About Matt Cornelison Matt Cornelison is the founder of Fungi Media, a Chicago-based, video-first creative agency that partners with enterprise and growth brands to tell better stories, launch big ideas, and create human-centered video that actually works. Perfect for: agency owners, creative directors, and marketing leaders who are trying to scale video, navigate AI, and still protect the craft of storytelling. Connect + Keep Listening Learn more about Fungi Media: visit Matt on LinkedIn or at fungimedia.com Follow the hosts: Patrick Rooney (MahaloHub) and Craig Fisher (Talent Net) on LinkedIn for more agency + marketing insights. If this episode got you thinking about your own agency’s story, follow OnAgency, leave a review, and share this with another agency leader who lives in the overlap of creativity and growth. For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

What happens when you combine big-box retail training, public transit comms, and a deep belief in equity and access? You get Meraki Communications Group—an agency built entirely around mission, community, and leaving “a little bit of yourself” in every project. In this episode, Patrick and Craig sit down with Morgan Dye, Co-Founder of Meraki Communications Group, to talk about naming an agency with intention, building a team that actually owns the work, and why curiosity is non-negotiable in modern communications. Morgan walks through her journey from writing 12-word product descriptions at Circuit City to leading social-impact campaigns across transportation, financial services, healthcare, and cultural preservation—all anchored in a single throughline: using communications to connect awareness, access, and opportunity for communities. In this episode, you’ll learn: Why your agency name matters more than you think – and how Meraki’s Greek roots (doing work with so much passion you leave a piece of yourself in it) shape every client decision. How B2C retail copywriting sharpened the skills Morgan still relies on today—and why “every word counts” is a powerful leadership philosophy. What it really takes to build a mission-driven agency, beyond a “social impact vertical,” including the realities of tight budgets and big impact goals. How to hire for passion and ethos first—and why Morgan will pass on a candidate over a single typo. The difference between ‘I have to do this’ and ‘I get to do this’—and how that mindset shift changes careers, culture, and client work. Why curiosity and ownership beat rigid job descriptions, especially in a world where listening for “what isn’t being said” is the communicator’s real superpower. Morgan’s favorite way to recharge (weekday solo movie matinees!) and how great storytelling on screen fuels better storytelling at work. About Morgan Morgan Dye is Co-Founder of Meraki Communications Group, a Northern Virginia–based agency focused exclusively on mission-driven communications. With a background spanning Circuit City’s early e-commerce days, national airport advocacy, and DC transit communications, Morgan specializes in using storytelling to connect people with the resources that can change their lives. Perfect for you if… You lead or work inside an agency, comms shop, or in-house team and you care about: social impact, building a values-aligned team, developing young talent, and doing work that actually moves communities forward—not just metrics on a slide. Episode chapters (thematic) Tailgates, snow shovels, and a smooth segue to DC Naming Meraki and building an agency around passion From Circuit City copywriter to public sector storyteller Mission-first work: airports, transit, finance, and equity Hiring for ethos, writing chops, and real ownership Curiosity, “not my job,” and listening for what’s not said Decompressing at the movies and staying obsessed with story If this episode helped you rethink how you hire, lead, or grow your agency, follow OnAgency, leave a review, and share it with a fellow agency leader who needs a reminder that they don’t have to do this work—they get to. Connect with Morgan and learn more about Meraki at merakicommsgroup.com and on LinkedIn. For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

What happens when an agency leader stops chasing any revenue… and starts choosing clients who fuel purpose, culture, and joy? This week, Patrick and Craig sit down with Eileen Rochford, Founder & CEO of The Harbinger Group, for one of the most candid and energizing conversations of the season. Eileen opens up about her 23-year journey building a fully remote agency long before it was normal, the mindset shift that transformed her client roster, and why “clarity is kindness” has become a core leadership philosophy. From multi-generation workforce challenges to winning a national association RFP against 20+ competitors, she breaks down what it really takes to build an agency that thrives. Whether you’re an agency owner, team leader, or strategist navigating big transitions — this one hits deep. In this episode, you’ll learn: Why clarity is the ultimate kindness — and how Gen Z unknowingly pushed Eileen’s team toward sharper communication. How to lead across five generations without losing your mind, your culture, or your momentum. What 23 years of fully remote operations taught her (and why the pandemic actually made everything easier). How she pivoted Harbinger into a purpose-driven agency — and why “addition by subtraction” changed everything. The real story behind her biggest win: landing a massive national association client by following intuition, not fear. Her early career path through journalism, politics, public affairs, and corporate crisis comms — and why she walked away from all of it. What agency leaders get wrong about client selection and how purpose impacts team energy, creativity, and retention.   About Eileen Rochford Eileen Rochford is the Founder & CEO of The Harbinger Group, a purpose-driven communications and marketing agency operating fully remotely for 23 years. She’s a former AP election coordinator, public affairs strategist, corporate comms leader, and co-host of the “Can You Hear Me?” podcast. Known for her clarity-first leadership style and commitment to mission-driven clientele, Eileen helps organizations communicate with impact, integrity, and empathy. Who this episode is for Agency owners, leaders, and strategists navigating growth, remote culture, generational differences, or client positioning — and anyone who wants to build an agency with more purpose and less friction. 0:00 — Cold open + couture debates 3:40 — Generational friction & “the Gen Z stare” 7:15 — Why clarity beats everything 11:20 — 23 years fully remote: what changed post-pandemic 17:50 — Eileen’s early career in journalism + political comms 26:40 — Leaving agency life to build something better 33:10 — Becoming mission-driven: the pivotal moment 41:05 — The national association RFP win 48:30 — Leadership, purpose, and team energy 54:20 — How to connect with Eileen + Harbinger Group For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com. If you’re enjoying Season 2 of OnAgency, hit follow wherever you listen, leave us a review, and share this episode with a fellow agency leader who needs it. New episodes drop every week.

How does an agency not just survive—but thrive—for 75 years across three generations? Joe Shaker Jr., President of Shaker Recruitment Marketing, joins Patrick and Craig to unpack what it takes to build a culture that lasts, lead with data, and make patient, people-first decisions in a fast-moving industry. In this episode, you’ll learn: How Shaker Recruitment Marketing has stayed relevant for 75 years through innovation and patience The balance between family legacy and modern leadership in agency life What makes a successful agency acquisition—and what can destroy one How data-driven decisions (not gut instincts) shape smarter recruiting and marketing outcomes Why authenticity in employer branding matters more than ever in a post-2020 landscape The role of AI in recruitment marketing—and whether it’s becoming its own channel   About the Guest Joe Shaker Jr. is the President of Shaker Recruitment Marketing, a third-generation family agency celebrating 75 years in business. Known for blending tradition with innovation, Joe leads one of the longest-standing firms in the industry—recognized for its people-first culture, smart data strategy, and forward-thinking approach to recruitment marketing. Who this episode for: Perfect for agency owners, marketing leaders, and talent pros who want to learn how to balance growth, culture, and legacy in a rapidly evolving landscape.   For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

Across the pond and deep in the EB trenches, Roger (Group Creative Director) and Sara McGregor (Managing Director) of Leap Create unpack how employer branding has matured—from HR side-projects to brand-critical work tied to measurable outcomes. They share what really separates EB from B2B, why employee voices beat influencers, and the unglamorous ops that let small teams punch way above their weight. In this episode, you’ll learn: EB ≠ B2B. Story-led, people-first work vs. transactional demand gen—and why modern marketing leaders are merging the two. Who actually moves buyers. Employees → customers → exec thought leadership outrank influencers; align your EB and corporate brand accordingly. Glassdoor truth serum. How reviews democratize your message—and why incongruent brand claims get punished fast. Global creative that lands. Transcreation, in-market testing, and tiny details (tone, visuals, even “whilst”) that make or break results. From two-person shop to acquisition. The risks of white-label concentration, professionalizing processes, and niching into recruitment marketing. Culture you can scale. LEAP values (Learning, Expertise, Artistry, People), “springboard” show-and-tells, hybrid cadence, and measuring team health. Hire for roles, not heroes. Designing replaceable roles so growth isn’t hostage to a few personalities. Breaking into EB. Practical entry paths from marketing, TA, or HR plus the core frameworks to master. Guests: Roger (Group Creative Director) & Sara McGregor (Managing Director) — Leap Create, a UK-based communications agency specializing in employer branding and recruitment marketing. Perfect for: Employer brand leaders, TA/People teams, brand/marketing execs, and agency operators building EB capability with real global reach. If this sparked ideas for your EB roadmap, follow OnAgency and drop a quick review—your feedback helps more operators find the show. For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

Tired of logo-chasing and thin margins? Shauna Knuckles (Founder, Advocation) shows agency leaders how to turn chaotic service shops into scalable, wealth-generating assets—by productizing offers, fixing pricing and utilization, and engineering a real founder exit (from chaos, client work, ops, or sales).   In this episode, you’ll learn: “Exit” redefined. Why founder exits aren’t just M&A—plus practical paths to exit chaos, client delivery, or day-to-day ops. Productize for profit. How to convert custom work into repeatable services that others can sell and deliver—without you. Price with math, not vibes. Where scope and hard-cost leakage hide, how to set margins, and when to mark up. Utilization that works. Capacity planning so a copywriter ships 4 projects in 8 weeks—without burnout. The 1→3→9→30 rule. Why systems crack every time you roughly triple headcount—and what to rebuild first. Pay the owner (for real). Re-architect your model so the founder earns executive-level comp, not “intern wages.” Scale what’s sellable. Why “growth” without operational fit just multiplies chaos—and how to avoid it. Guest: Shauna Knuckles—Founder of Advocation, a consultancy and training company for PR, marketing, and digital firms; creator of the Agency to Asset® methodology helping founders install structure, profitability, and leadership capacity. Perfect for: Agency owners, operations leaders, and practice heads who need cleaner offers, healthier margins, and a plan to get the founder out of the critical path. If this helped you think beyond “growth hacks,” follow OnAgency and leave a quick review—your feedback helps more operators find the show. For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

Advertising veteran Dennis Ryan joins us to talk about the industry’s wild ride—from the heyday of TV and Super Bowl ads to today’s digital, social, and B2B influencer era. We get into why story and strategy still matter most, how to keep work from being boring (aka irresponsible), and what brands can learn from stand-up comedy, collaboration, and staying curious. In this episode, you’ll learn: Strategy is story. Without a narrative spine, channels fragment and teams spin; with it, creative, media, and product march in the same direction. From ads to experiences. Why we’re in a post-advertising era where brand feeling travels through apps, social, and IRL moments—not just 30-second spots. Team design that ships. The modern pod: creative + social + dev + SME—kept tight with agile rituals and a single brand narrative. B2B influence that isn’t boring. How chef-creator programs (e.g., McCain Mini Mashers) beat generic campaigns—because focus on the right 400 people outperforms shouting at 40 million. Make it memorable or don’t buy media. The math on “safe” creative: why dull B2B work is the most expensive choice. Platform truths. Vertical first, give viewers breathing room, beware pre-roll interruptions, and embrace TikTok’s “entertain me, then ask” cadence. Craft lessons from comedy. Timing, reaction beats action, and the discipline of a single CTA. Guest: Dennis Ryan—award-winning creative leader behind national brand work across CPG and B2B; known for building idea-centric teams that convert attention into pipeline. Perfect for: Agency leaders, B2B CMOs, creative directors, and anyone evolving from campaign-first to brand-led, influence-powered growth.     If this helped you rethink your next campaign, follow OnAgency and leave a quick review—your feedback helps more agency operators discover the show. For additional content, follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode of OnAgency, Patrick and Craig sit down with Damien Cabral (DC), Co-Founder and President of TribalVision, and Scott Bernstein, VP of Production—and former WWE executive! From Texas and Massachusetts football talk to navigating the evolution of digital marketing, the team dives into how TribalVision transformed from a fractional CMO shop to a specialized agency operating at scale. They talk building resilient teams, navigating a post-COVID agency landscape, integrating AI into processes, and the real traits leaders should hire for today—spoiler: it’s not about knowing every acronym, but having that curiosity and fire in the belly to keep learning. 00:00 Introduction and Casual Banter 00:51 High School Football Excitement 01:26 Introducing Travel Vision Guests 03:44 Origins of Tribal Vision 06:12 WWE Stories and Insights 11:40 Challenges and Evolution in Marketing 17:52 Impact of AI on Marketing 24:13 Hiring and Skills in the Modern Era 34:07 Concluding Thoughts and Farewell For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T, Samsung, and Dell, to founding her own agency. We discuss the nuances of recruitment marketing versus traditional marketing, the importance of storytelling in job postings, and the challenges of blending employer branding efforts with technology. Carrie also touches on the significance of diversity and inclusion in her work and her company's unique global approach. Tune in to gain insights on effective employer branding strategies and the evolving landscape of recruitment marketing. 00:00 Introduction and Weather Talk 01:32 Groundhog Day and Theories 03:01 Introducing Carrie Corbin 06:19 Carrie's Career Journey 11:30 Challenges and Surprises in Starting an Agency 11:55 Employer Branding and Recruitment Marketing 21:14 The Importance of Job Postings 26:23 Expanding Beyond Talent Acquisition 29:18 Conclusion and Farewell For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode of OnAgency, hosts Patrick and Craig sit down with Julia Fitzgerald—longtime CMO and the force behind the Mid-Size Agency Matchup. Julia brings a powerhouse résumé with leadership roles at Build-A-Bear, Sylvan Learning, Thermos, and more, and she's here to shed light on a big gap in the marketing world: how mid-size brands find right-fit agency partners—and why that search often comes up short. Together, we dive into: Why Julia created Mid-Size Agency Matchup (hint: it started with a rant). What CMOs really look for in agency relationships. How agencies can stand out by knowing their lane—and owning it. The rise of full-service expectations and why dividing creative and media is becoming a thing of the past. The one question agencies need to ask that they usually don’t (spoiler: it’s about money). The role of trust, curiosity, and courage in building standout client-agency relationships. Plus, we talk agency uniforms (Steve Jobs, Fox Mulder, and the mythical work-to-dinner outfit), accidental branding lessons, and why authenticity, while overused, still matters more than ever.  Who Should Listen: Agency leaders looking to land mid-size brand clients CMOs and marketing execs navigating agency relationships Anyone curious about how brands and agencies can work better together Listeners who love a good marketing story—with real-world takeaways About Julia Fitzgerald: Julia Fitzgerald is a CMO with decades of experience leading marketing for iconic brands including Build-A-Bear, VTech, and Sylvan Learning. Today, she’s championing connection between marketers and agencies through Mid-Size Agency Matchup—a free, fast-growing LinkedIn newsletter series spotlighting standout, right-sized agencies. Check Out Mid-Size Agency Matchup: Find Julia’s work and subscribe on LinkedIn (search Mid-Size Agency Matchup) for weekly insights and agency spotlights. For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

Mindfulness, Dog Tackling, and the Evolution of HR Tech PR with Jeanne Achille In this engaging episode, Patrick and Craig navigate through a lively discussion, starting with a humorous encounter involving a blurry video feed and a mischievous dog. The conversation then deepens as they welcome their guest, Jeanne Achille, the accomplished CEO of The Devon Group. Jeanne shares insights into her career, starting her PR agency during a time when female entrepreneurship in tech was rare, and evolving through various technological advances. The discussion touches on the importance of mindfulness, the advent of AI in the workplace, and the human-centric approach needed in public relations. Jeanne offers valuable lessons on effective communication and the significance of maintaining relationships, making this episode rich with both business and personal wisdom. 00:00 Blurry Beginnings and Slow Emerging Pictures 01:14 Mindfulness and Digital Detox 03:33 Introducing Our Esteemed Guest 06:09 Jean Achille's Journey in PR and Technology 09:52 The Evolution of Talent Acquisition and AI 17:13 Past Failures and Buyer Behavior 18:06 AI in HR Tech: Current Trends 18:41 Practical AI Applications 20:49 The Evolution of PR Agencies 24:20 Lessons Learned in PR and Business 28:05 The Complexity of HR and Recruitment 35:49 Generational Dynamics in the Workforce 38:11 Conclusion and Final Thoughts Listeners are welcome to email Jeanne at [email protected] or connect on LinkedIn. For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode, we sit down with Corinne Gudevich, Managing Director of Brand Experience at Ruder Finn. With an illustrious career that includes 17 years at Ketchum, Corinne shares her experiences from beginning at a boutique agency to evolving through major industry shifts. Learn about her journey at Sears during tumultuous times, her approach to bridging corporate and brand communications, and her current venture of building a new practice at Ruder Finn. Corinne also discusses team dynamics in post-pandemic work environments, emphasizing empathy, curiosity, and the importance of making one's presence known. Get insights into her client services philosophy and how she fosters meaningful relationships in the PR industry. 00:00 Introduction and Casual Banter 00:58 Guest Introduction: Corinne Gudevich 01:34 Podcast Overview and Hosts Introduction 02:06 Welcoming Corinne Gudevich 02:16 Weather Talk and Chicago Life 03:47 Corinne's Career Journey: From Sears to Ruder Finn 06:52 Agency Life and Career Insights 19:11 Building Teams in a Post-Pandemic World 25:42 Advice for Aspiring Communicators 30:06 Conclusion and Contact Information 31:17 Hosts' Reflections and Closing Remarks 34:05 Sponsor Messages and Outro For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved from its humble beginnings, funded by friends and family, into a consultative powerhouse that serves some of the world's largest firms. They share their entrepreneurial journey, the value of earned media, and how their research capabilities have transformed to keep up with industry changes.  What You'll Learn:  The origin story of GreenTarget and its evolution over two decades.  The importance of 'earned media' and research-based thought leadership.  How to maintain an entrepreneurial edge and a healthy paranoia for continued success.  Connect with John Corey and Aaron Schoenherr: GreenTarget.com, LinkedIn 00:00 Introduction and Casual Banter 00:50 Introducing Greentarget 02:36 The Genesis of Greentarget 04:11 Reflecting on 20 Years of Evolution 04:33 The Importance of Earned Media 13:23 Research and Market Intelligence 16:56 Early Days and Entrepreneurial Spirit 23:07 Healthy Paranoia in Client Relationships 23:58 Pressure as a Privilege 24:26 Counseling CEOs and Demanding Clients 25:16 The Role of Paranoia in Business 25:54 Navigating Complex Client Relationships 27:31 Diversity, Equity, and Inclusion Challenges 29:34 The Green Target Way 31:20 Consultative Approach in PR 32:20 Hiring the Right Talent 37:55 The Evolution of Public Relations 42:41 Concluding Thoughts and Contact Information For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven landscape of HR. This enlightening conversation sheds light on how companies can sustainably attract and retain talent in a rapidly changing world. 00:00 The Haircut Dilemma 03:17 Introducing Susan Lamott 06:10 The Importance of Community in Recruitment 07:40 Innovations in Talent Acquisition 10:53 Founding Exaqueo 15:53 Challenges of Entrepreneurship 16:49 Navigating Industry Relationships and Challenges 17:12 Surprises and Successes in Female Leadership 17:37 Client Reactions to Data-Driven Approaches 18:13 The Role of Employer Branding in Corporate Marketing 19:16 Strategic Positioning of Employer Branding 20:42 Leveraging Marketing Resources for Employer Branding 25:03 The Impact of AI on HR and Employment 27:14 Balancing Automation and Human Interaction 30:58 The Future of Employment Relationships 33:14 Conclusion and Final Thoughts For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode, we chat with Daniel Stone, Founder and Co-Owner of Bandolier Media & Roasty Buds, and Louis Montemayor, Co-founder and Creative Director of Bandolier Media. They share their journey of creating their own social media agency, Bandolier Media, renowned for creative campaigns for big names like TikTok, Facebook, and Walmart. They dive into the backstory of their agency, their unique creative processes, the challenges they've faced, and the importance of community in business. Additionally, they discuss their innovative venture into the world of coffee with Roasty Buds, a premium spicy coffee brand. Tune in to learn about their fascinating evolution from crafting a beer pong anthem to succeeding in the competitive marketing industry. 00:00 Introduction and Agency Background 00:32 Chicago Connection and Malort Tradition 02:55 South by Southwest and Talent Acquisition 03:49 Founding of Bandolier Media 04:07 Beer Pong Anthem and Social Media Beginnings 12:16 Transition to Traditional Advertising 15:29 Challenges and Growth of a Small Agency 26:46 Roasty Buds Coffee Venture 30:11 Conclusion and Contact Information For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.

In this episode, Patrick and Craig sit down with Scott Emalfarb, Founder and CEO of Fresh Content Society, to explore the dynamic world of social media management and content creation. Scott shares his journey from Edelman Public Relations to establishing Fresh Content Society, emphasizing the importance of staying current and authentic in social media strategies. He discusses innovative campaigns like Nutter Butter's 'brain rot' approach on TikTok, the evolution of his team, and the critical role of utilization rate in scaling an agency. Scott also highlights the significance of building genuine communities over chasing virality, offering insights into how brands can leverage creative content to connect with audiences. For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com. Scott's Journey into Social Media Innovative Campaigns and Strategies The Fresh Content Society's Approach  Virality and Community Building The Role of Creators in Brand Success The Power of Community in Conferences  YouTube as a Modern Conference Platform  Creating Engaging Episodic Content  Internal Content Creation Strategies  The Importance of Utilization Rates  Challenges and Surprises in Scaling an Agency  Balancing Marketing and Business Operations  The Critical Role of Utilization in Business  Final Thoughts and Contact Information

In this candid and insightful episode, Craig Fisher and Patrick Rooney interview each other, diving deep into their professional backgrounds and current ventures. They discuss their opinions on marketing buzzwords, the impact of AI, and their varied career paths in politics, talent acquisition, marketing, and technology. They also delve into their search habits and the tools they use, offering practical tips for research and productivity. The conversation highlights their expertise in community building, advocacy, and navigating a dynamic career landscape. Tune in to hear about their unique journeys and learn valuable takeaways for personal and professional growth. For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com. Marketing Buzzwords Search Engines and Research Tools Personal Search Habits and Puppy Talk Professional Backgrounds: Craig's Journey Professional Backgrounds: Patrick's Journey Skills and Habits for Success Takeaways and Conclusion

In this episode, special guest, Gayle Novak, Chief Brand Strategist and Founding partner of BrandAction Agency, shares insights on balancing brand and demand strategies to shorten sales cycles. Gayle highlights the importance of authentic client relationships and addresses the challenges of a remote workforce. The episode also touches on sports fandom and industry dynamics. Get in touch with Gayle at [email protected] or visit BrandActionAgency.com to learn more.  For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com. Snow in Dallas: A Rare Event, Wildfires in Southern California, Gayle Novak: A Fireball of Energy, Gayle's Passion for the Cleveland Cavaliers, Brand Action Agency: Shortening the Purchase Process Balancing Brand and Demand Strategies Aligning Marketing, Sales, and Customer Experience Handling Client Resistance to Branding Navigating B2B Sales Without Salespeople Defining Brand and Its Importance Building Effective Customer Personas The Power of Saying No Evolving as an Agency Challenges of Remote Work and Collaboration

In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global advertising account to his current role with DDB. He discusses the enduring power of brands, the importance of creativity in marketing, the evolving role of AI in advertising, and the value of cultivating talent. Dave also provides his perspective on the rise of influencer marketing and the challenges and opportunities it presents. With his thoughtful analysis and industry knowledge, this conversation offers a comprehensive look at the dynamic landscape of advertising today.  Connect with Dave at [email protected] For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com. Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders Podcast Dreams and Walter Mitty Moments, Dave Kissel's Career Journey, Current Role and Industry Changes, The Power of Brands and Marketing, Challenges in Modern Advertising, Creativity and Innovation in Advertising, The Essence of Effective Marketing, The Evolution of Social Media Marketing, The Power of Earned Media, Navigating the Influencer Industry, The Role of Talent in Creative Agencies, The Future of Agency Structures, Balancing Technology and Human Creativity

In this episode, Patrick and Craig sit down with Bob Finlayson, Co-Founder of Bold Marketing and Communications, and delve into the intricacies of running a successful marketing agency.  Bob shares his journey from working at top agencies in Silicon Valley to founding Bold. We discuss the evolution of marketing tools and channels, the impact of AI on marketing, and the importance of understanding the customer journey. Bob also offers valuable advice for those looking to start their own agencies, stressing the significance of experience, networking, and adaptability.  You'll gain insights into the changing landscape of marketing, the rise of social media and influencer marketing, and how senior-level experience ensures quality client work.  Connect with Bob: [email protected]  Follow OnAgency on Social:  This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com. Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders

Jadie, the producer of the On Agency podcast, introduces the show where co-hosts Patrick Rooney and Craig Fisher interview senior leaders, CEOs, and founders of marketing agencies. Each episode delves into the guests' unique journeys, challenges, and lessons. The podcast is available on all major platforms, offering bold ideas, inspiring stories, and insights into the future of marketing.