108: How to Develop Your Signature Coaching Program

This episode is part of my Money Mastery series. The whole series has been getting great response from listeners and this specific episode is be reprised as Listener’s Choice because it had a record number of listens.Today’s episode is about a better way to package a coaching program and earn more than by the session or group of sessions. You can read the full transcript at prosperouscoach.com/108.First, let’s talk about schools of thought. If you’re still in coach training some trainers may insist that coaching should not be programmed. In other words, you shouldn’t create an offer other than coaching sessions because it means that you take away the coach’s agenda.If you’ve been listening to me for a while you know I believe that you can both serve a client’s agenda AND offer a specific program for a specific audience that solves their biggest problem and gets them where they want to go.After 22 years of experience in my own coaching business and helping hundreds of coaches reach financial success in their businesses in my private VIP program, I know that selling coaching by the session only may keep you at poverty income levels.So what is a better way that helps you earn well as a coach? I’ve been leading to this in the previous episodes so I hope you’ll listen to those too.Create a Customized VIP ProgramThis is what I help all my clients create. It helps the coach feel confident they have something of value to offer. They learn to articulate what they do in meaningful terms and without the agony of trying to convince people to buy coaching.Of course, like all successful aspects of a coaching business, creating this program has critical steps that go before.  It begins by targeting a viable audience – one that’s full of seekers – people who do invest in their professional and personal growth.1.     Next you uncover their biggest known problems and the ultimate outcome they want to achieve. That becomes your coaching niche.2.     Then, you put together a signature program tailor made to that audience. Your program has a clear set of milestones that you’ll help your clients achieve on the way to that ultimate desired outcome. 3.     Then, you learn how to articulate that to prospects in a way that’s benefit rich, supplying them with assurance of both tangible or concrete and intangible or emotional things they’d like to achieve with your help. That there is a structure in your program helps them to trust you and feel inspired to invest.4.     Lastly, you need a strategy to attract clients, build trust and rapport, then gently send them through a conversion process, sometimes called a funnel, so they are motivated to have a Discovery Session with you, where you’ll enroll them.Getting all of this done isn’t easy by yourself. It helps to have a guide like me help you with all the steps no matter how big or small.For examples of VIP programs read here.