108: How to Legally Own Your Brand Using Trademarks with Joey Vitale and Elizabeth McCravy

Do you understand how trademarks relate to your online business? I totally didn’t, to be honest, and that’s why I wanted to have Joey on the podcast to educate ME and all of YOU! Now, trademarks might not seem like the most “exciting” topic, but it is so important to the health of your business. And, I seriously believe knowledge is power. Even just learning about and exploring this topic can be so beneficial! Joey is a trademark lawyer for online business owners, so he really GETS this space! He has helped tons of online entrepreneurs and course creators understand just how important trademarking really is and call legal dibs on their brands and signature methods. In this episode, we explore what trademarks are and how they apply to your business. We talk about things like: - What even IS a trademark? - How is a trademark different from copyrights? - What can we trademark? What can’t we? - Could our competitors cut in and trademark something we use in our businesses? - How much does it cost to get something trademarked? - What are some common mistakes people make with trademarks? And, we talk about some of the horror stories Joey has seen when people didn’t trademark. This was SHOCKING to me! Get the full shownotes at https://elizabethmccravy.com/108 Connect with Joey on Instagram at https://www.instagram.com/joeycvitale/ Visit Joey’s website at https://www.joeycvitale.com/ and https://indielaw.com/ Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/ Visit Elizabeth’s website at https://elizabethmccravy.com If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop