108: Turn watchers into buyers with Colin Scotland

I know you’ve heard it a million times: know your customer. Some call it a customer profile; others call it a client avatar. I don’t give two shits what you call it – it’s not about the naming, it’s about the psychological connection.You have hungry and eager clients waiting for you this very moment. They’re scrolling Instagram and Tiktok. They’re doing Google searches. They’re trying to find the help that they are hungry for – but if you aren’t crystal clear on what they’re looking for and why, they’ll keep scrolling.I’ve brought in marketing expert, Colin Scotland, and today you’ll learn how to understand your customer inside and out – know what makes them “tick” so you can meet them on their level and shift them from watchers into buyers.In this episode, you’ll learn:How the customer journey worksThe difference between a watcher and a buyerThe common myths in marketing How to craft a compelling offerHow to identify your ideal clientColin is on a mission to extinguish the myths about marketing. He runs a marketing coaching business, Marketing Incubator Masterminds, and the Awaken Creator program. He helps mission-driven entrepreneurs find their spark and never let it go so they can fulfill their potential and change lives doing what they love.---RESOURCES FROM THIS EPISODEFind Your Why, Find Your NicheEpic Guide to Marketing Planning - Audio CourseCONNECT WITH COLIN SCOTLANDFacebook: @colinscotland Instagram: @colinscotlandTwitter: @colinscotlandWebsite: colinscotland.com   THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven’t yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/us/podcast/the-gutsy-podcastSupport the showLeave a Review!We love, love, love to read your comments, feedback, and reviews. It also helps other women like you know they're in the right place to get support.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970