1080 Motion: Improving speed, power and force #213

🎙 Continuing our series on innovations in sports broadcasting, this week we have Anna-Carin Månsson, CEO and Manni Svensson, Executive Chairman of 1080 Motion.  Mani and Anna, discuss the origin story of their company and the problem they solve. They provide an overview of their product, which is an electric cable machine that allows for controlled load and speed in training. They highlight their focus on elite athletes and their success in working with Olympic track and field teams, NHL teams, and professional soccer teams. They also discuss the evolution of the market readiness for their product and their plans for the future, including expanding into the rehabilitation market. They emphasize the importance of hiring the right people and the challenges of delivering hardware products. 1080 is the leader in robotic technology solutions for neuromuscular testing and training in sports and rehabilitation. The intelligence in their solutions resides in the software and algorithms designed to test, analyze, and train physical performance. As a pioneer in pushing the boundaries in performance, their development efforts are always focused on bringing professional users the best and most efficient ways of helping athletes and patients excel in their game. To learn more, visit: www.1080motion.com  Get in touch with Anna-Carin Månsson at: https://www.linkedin.com/in/anna-carin-m%C3%A5nsson-9398765/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the Global SportsTech Ecosystem Report 2024: https://sportstechx.com/reports/gster2024/ Chapters 00:00 Introduction and Origin Story 03:48 Problem and Solution: Controlled Load and Speed in Training and Rehabilitation 08:04 Working with Elite Athletes and Sports Teams 12:27 Evolution of Market Readiness for 1080 Motion 17:09 Future Plans: Expanding into the Rehabilitation Market 20:38 Challenges of Delivering Hardware Products 27:26 Favorite Sporting Moments