The Sports Tech Allstars Podcast

In this episode of the Sports Tech AllStars Podcast, we present Chris, Partner at Ten Squared Capital, a seed to Series A fund investing across the attention economy- media, entertainment, live experiences and sports.The conversation explores why live sports and live events become more valuable as AI floods the world with content, how fandom is one of the most undermonetised assets in sport, and why athletes as individual brands are still massively undervalued relative to the teams they play for.TakeawaysThe attention economy covers everything competing for your time and money outside of work Live sports become more exclusive and more valuable precisely because AI makes everything else abundantFandom is severely undermonetised — fans paying twenty dollars a month for Spotify consume hundreds of hours of music and there is a massive willingness-to-pay gap waiting to be unlockedTen Squared backs infrastructure and platform companies powering the attention economy rather than individual creators or specific IPTokenization has three genuinely strong use cases in sports: payment rails for direct athlete-to-fan transactions, financing junior sports careers and creator revenue factorizationProof of attendance and digital collectibles done right can reward loyal fans and create meaningful data for teams and athletesThe biggest athletes arguably have larger fanbases than the biggest teams NIL legislation is only a few years old — a generation of athletes born into that infrastructure will fundamentally change how sports commerce worksFormula One is the best existing example of how to tier fandom across multiple segments and price pointsTo learn more, visit: https://tensquared.com/Get in touch with Chris at: https://www.linkedin.com/in/christophercheung93/Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction00:36 From Toronto to LA Investment Banking — How Sports Shaped Chris's Career02:30 Joining Ten Squared Capital and What the Attention Economy Actually Means03:59 Why Live Sports Become More Valuable in an AI-Abundant World06:52 The Challenge of Picking Winners in the Attention Economy08:05 The Picks and Shovels Approach 10:29 Web Three, Blockchain and What Still Applies to Sports Today11:58 Three Tokenization Use Cases That Actually Work in Sports14:27 Proof of Attendance Protocols and Digital Collectibles Done Right15:26 How Ten Squared Invests 17:09 Portfolio Spotlight18:25 The Tiering of Fandom 19:44 Formula One as the Best Example of Multi-Tier Fandom20:31 Formula One's Half a Million Fans at Silverstone21:33 Athletes as Their Own Brand — The Most Undervalued Asset Class in Sport23:20 How Technology Has Changed What an Individual Athlete Can Build24:24 NIL, the Next Generation of Athletes and What Comes Next25:13 What the Next 12–18 Months Look Like for Ten Squared Capital26:29 Favourite Sporting MomentStay Connected with SportsTechXSpotify: https://creators.spotify.com/pod/profile/sportstechx/Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751LinkedIn: https://www.linkedin.com/company/sportstechxYouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Uday Khanna, Co-Founder of 1406 Park Lane Partners and angel investor in sports tech.The conversation explores how a career in M&A transaction advisory led Uday to co-found an early stage investment syndicate focused on sports, emerging sports and wellness, why bringing institutional rigour to pre-seed investing is a genuine edge, and how groups like EBAN Sports are filling a critical gap in the European sports tech funding landscape.Takeaways1406 Park Lane Partners combines M&A advisory, investment banking and private equity experience to bring institutional discipline to early stage sports tech investingThe syndicate's core value proposition is smart capital Emerging sports, data infrastructure and wellness and fitness are the three primary thesis areas for the syndicateMost business angels invest locally by default — cross-border early stage sports tech investment in Europe remains rare and underservedCommunities like EBAN Sports are crucial for connecting sports industry insiders with experienced investors who understand how to scale businessesThe gap between early stage venture and PE is exactly where 1406 Park Lane Partners tries to add value — helping founders understand what institutional readiness looks like before they need itSports tech is still early as an asset class — the deal volume and value has not yet caught up with sectors like healthcare or fintech, but the trajectory is clearPre-seed and early seed is where angel syndicates can have the most impact — founders are more open to collaboration before institutional VCs arriveTo learn more, visit: https://www.linkedin.com/company/1406-park-lane-partnersGet in touch with Uday Khanna at: https://www.linkedin.com/in/upluskHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction00:41 What Is 1406 Park Lane Partners and Where Did the Name Come From02:54 From M&A Advisory to Early Stage Sports Tech Investor03:38 Combining M&A, Investment Banking and PE Experience in One Syndicate06:02 Check Size, Deal Stage and Who 1406 Invests In07:54 Smart Capital — Helping Founders Become VC Ready09:19 Thesis Areas: Emerging Sports, Data Infrastructure and Wellness12:23 Pre-Seed and Early Seed as the Sweet Spot for Angel Syndicates13:21 Why Uday Joined EBAN Sports and What It Has Delivered15:25 Using EBAN Sports as a Deal Flow Source and Jury Member16:03 What EBAN Sports Is and How to Get Involved17:44 What PE Experience Brings to Early Stage Investing20:11 What PE Readiness Actually Looks Like and Why It Matters for Founders21:48 The Growing Wave of PE Interest in Sports and Sports Tech22:01 What the Next 12–18 Months Look Like for 1406 Park Lane Partners25:17 Training for a Half Marathon in Madrid and the Tech Used Along the Way27:42 Favourite Sporting MomentStay Connected with SportsTechXSpotify: https://creators.spotify.com/pod/profile/sportstechx/Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751LinkedIn: https://www.linkedin.com/company/sportstechxYouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Evan Kirkham, CEO and Co-Founder of Outlier.The conversation explores how Outlier is building a data-driven sports betting platform that charges bettors directly rather than taking affiliate fees from sportsbooks, why that single decision shapes everything about the product, and where the $11 million Series A company is heading next - including a data acquisition and a new live betting product.TakeawaysOutlier charges bettors a subscription fee instead of taking affiliate money from sportsbooks - a deliberate choice that keeps the product fully aligned with the userTaking affiliate fees from sportsbooks creates an incentive to funnel users rather than serve them - Outlier refuses to make that trade-offThe platform is essentially a Bloomberg Terminal for sports bettors, taking users from insight to analysis to bet execution in one seamless flow65% to 70% of Outlier's traffic is NBA, with prop bets driving 95 percent of overall usageThe US skipped the betting shop era entirely - everyone came to digital sports betting at the same time, which is why adoption has been so fastThe financialization of sports betting is the defining US trend - bettors will increasingly move in and out of positions like traders, with limit orders and automated executionThe market is bifurcating between serious data-driven bettors and casual fans who just want entertainment - most products are still trying to serve both at onceUK bettors have ingrained behaviors tied to legacy sportsbooks - breaking those habits is the core challenge of international expansionOutlier is acquiring a data technology provider and launching a net new live in-game betting productTo learn more, visit: https://www.outlier.betGet in touch with Evan Kirkham at: linkedin.com/in/evan-kirkham-581b1220 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction02:59 What Outlier Is and Why It Calls Itself a Bloomberg Terminal for Sports03:28 Is Outlier for Casual Bettors or Serious Ones?04:08 The Match.com Model - Building a Suite of Data Products05:14 The Origin Story05:51 Game Lines vs Prop Bets08:40 Why Outlier Charges Subscribers Instead of Taking Sportsbook Affiliate Fees10:13 Subscription as the Core Business Model 12:10 Why Affiliate Models Serve the Sportsbook, Not the Bettor13:18 100,000 Monthly Active Users and the NBA Dominance13:48 Expanding Into Soccer and International Markets 16:00 Why the US Adopted Sports Betting So Fast Compared to Europe17:57 The Learned Behavior Problem in UK Betting Markets19:47 The Stale UK Market and the Opportunity for a Fresh Product21:13 The Financialization of Sports Betting23:20 The Bifurcation of Sports Betting: Serious vs Fun24:11 Prediction Markets, Cultural Betting and Responsible Gambling in Europe25:03 Betting as a Shared Entertainment Experience26:38 Why Sportsbooks Are Missing the Fun Segment Entirely27:12 What Is Next: Series A, CMO Hire, Data Acquisition and Live Betting Product29:18 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Juan Fuentes Fernandez, Director at GSIC Valencia and Co-Chair of EBAN Sports, the sports vertical at the European Business Angel Network.The conversation explores why European sports tech investment remains fragmented, why industry insiders and experienced investors rarely occupy the same room, and what Juan is building across two organisations to close that gap from a testing lab in Valencia certifying pre-market technologies to a pan-European angel network connecting deal flow across borders.TakeawaysSports tech has two separate worlds - industry insiders who understand the market and experienced investors who have done exitsGSIC Valencia is a testing lab that certifies sports technologies across up to 60 metrics in cooperation with 58 Valencian sports federationsThe GSIC certification carries real commercial value - it helps startups raise capital and sell to sports organisations that already trust the brandMost business angels invest locally by default - EBAN Sports exists to break down the regulatory and knowledge barriers that prevent cross-border early-stage investment in EuropeThere are not yet enough sports tech unicorn exits to attract experienced investors organically - EBAN Sports is accelerating that by bringing seasoned angels into the spaceAthletes are an underutilised capital source - GSIC is developing bootcamps to help athletes become investors and entrepreneursJuan's investment thesis centres on B2C emerging sports like CrossFit and running, founders with an international mindset, and companies with product-market fit that need help expanding globallyA founder who gets on a plane to raise money in foreign markets is already demonstrating the mentality needed to scale internationallyTo learn more about GSIC: https://sport-gsic.com/ To learn more about EBAN Sports: http://www.eban.org Get in touch with Juan Fuentes Fernandez at: https://www.linkedin.com/in/juanfuentesfernandezHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction02:31 Who Is Juan Fuentes Fernandez - Executive, Investor, Ecosystem Builder04:02 What GSIC Valencia Is and Why It Was Launched05:51 GSIC's Three Chapters 06:33 How the GSIC Testing Lab Works and What Certification Means07:27 Who Can Apply 09:39 How Much Does GSIC Certification Cost and What Is the Process10:49 Upcoming GSIC Initiatives11:57 What EBAN Sports Is and Why Juan Co-Founded It12:45 The Fragmentation Problem in European Sports Tech Investment17:34 Two Worlds That Don't Meet: Industry Insiders vs Experienced Investors18:20 Why Sports Tech Needs Both to Grow20:20 A Year of EBAN Sports 21:07 How Investors and Startups Can Join EBAN Sports23:04 What Is Coming Up on the EBAN Sports Event Calendar23:54 Juan's Personal Investment Thesis 26:00 Nine Portfolio Companies and What Juan Looks for in Founders27:33 How to Connect With Juan on LinkedIn28:09 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Josh Helmrich, Senior Director of Media Strategy, Business Development and Next Gen Stats at the NFL.The conversation explores how the NFL went from zero player tracking data to a platform that powers broadcast graphics, officiating decisions, coaching strategy, health and safety research and the Madden video game - and what the next evolution of that platform looks like now that optical tracking has entered the picture.TakeawaysNext Gen Stats started as a working project name that nobody gave much thoughtThe NFL chose wearable ultra-wideband tracking over optical at the start because of the unique occlusion challenges in American football In the first game of tracking, the NFL collected more data than in the entire history of the league combinedMarrying optical and wearable tracking together is the real unlock The Big Data Bowl identified a winning rushing yards model from a Japanese team that had never watched American football and did not speak EnglishBall tracking at the bottom of a pile-up remains an unsolved problem The NFL now has 29 data points per player at 10 frames per second Innovation partners do not need to wait for the NFL to come to them The Big Data Bowl has become a talent pipeline, placing graduates directly into NFL clubs and the league officeTo learn more, visit: https://nextgenstats.nfl.comGet in touch with Josh Helmrich at: linkedin.com/in/josh-helmrich-07a93510 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction02:11 Sports Innovation Düsseldorf and the NFL in Europe03:17 How the NFL Is Building an International Fan Base05:18 The Origin of Next Gen Stats 06:02 Why the NFL Chose Wearable Tracking Over Optical08:17 The Evolution of Sensors10:34 Why Optical Tracking Took 10 Years to Arrive in the NFL12:27 Ball Tracking in Football vs Other Sports13:17 Was There a Plan or Did the Use Cases Reveal Themselves?14:27 Enabling Coaches, Officials and Health Teams to Find Their Own Use Cases15:49 AWS, the Big Data Bowl and Opening Up NFL Data16:33 What the Big Data Bowl Actually Is and Why It Works18:24 The Japanese Team That Won Without Ever Watching American Football20:31 How the Big Data Bowl Became a Talent Pipeline for NFL Clubs21:45 How the NFL Evaluates and Partners With New Technology Providers22:56 The Unsolved Problem: Ball Tracking at the Bottom of a Pile-Up24:09 What Kind of Technology the NFL Is Actively Looking For25:09 What the Next 12–18 Months Look Like for Next Gen Stats26:23 A Call to Action for International Sports Tech Innovators27:42 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Jeffrey Hintz, VP of Innovation at Indiana Sports Corp and Executive Director at SportsTech HQ.The conversation explores why Indianapolis - home to the NFL Combine, NCAA headquarters, IndyCar, the new Cadillac F1 team, and 50 plus sports tech companies - is one of the most overlooked sports tech ecosystems in the world, and how Jeff is building the infrastructure to put it firmly on the global map.TakeawaysIndiana is home to the NFL Combine, NCAA, IndyCar, USA Football, USA Track and Field, USA Gymnastics, the Cadillac F1 team and the National High School Sports Federation The Indiana Sports Corp was the first sports commission ever founded in the US, established in 1979, and has since inspired over 350 similar organisations globallySports Tech HQ is not an accelerator or co-working space Infrastructure that connects startups to pro teams, governing bodies, universities and investorsIndiana offers a genuine competitive advantage for sports tech companies: denser access to decision-makers and faster traction than larger, noisier marketsConsolidation in athlete performance tech is accelerating - the trend is toward one platform that manages and measures everythingYouth sports globally is still largely run on spreadsheets and payment apps - the disruption opportunity remains wide openThe over-monetisation of fans is an emerging tension in US sport, mirroring conversations already happening in European footballLocal fans create the atmosphere and the product - losing them to pricing pressure risks killing the golden gooseFan-owned models like the German 50+1 rule preserve exactly what makes sport worth watching in the first placeTo learn more, visit: https://sthq.org/Get in touch with Jeffrey Hintz at: linkedin.com/in/jeffrey-hintzHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:53 The 2016 Ryder Cup 05:14 What It Takes to Run a Four-Year Event in Six Days 06:50 From PGA Tour to Indiana Sports Corp 08:24 Why Indiana Is a Sports Tech Hub Most People Don't Know About 09:27 The NCAA, IndyCar, Cadillac F1 and the Density of Indiana's Sports Ecosystem 10:23 What SportsTech HQ Actually Does 11:35 Indiana as a Landing Pad for International Sports Tech Companies 12:26 Highlights: Six Techstars Cohorts, 66 Companies and Growing 14:26 Indiana Is the Middle Coast  And That's a Competitive Advantage 17:33 Trends in Sports Tech: Consolidation, Youth Sports and AI-Driven Decisions 19:21 The Fan Economy, NIL and the Always-On Club Brand 22:12 Youth Sports Still Runs on Spreadsheets 23:14 Are Fans Being Over-Monetised? 25:47 Sports Betting, Distraction and the Warning Signs in the US 26:10 The 50+1 Rule, Fan Ownership and the Golden Goose Problem 29:20 FC Union Berlin, International Fans and Why the Model Matters 31:09 How Tech Can Help Clubs Balance Local and Global Fandom 32:33 What the Next 12–18 Months Look Like for SportsTech HQ 34:26 Peak Sports Tech Vegas, the Final Four Summit and Mark Cuban 37:41 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Andrew Powell, CEO and Co-Founder of Ethos.The conversation explores how two college roommates built a human readiness platform out of a dorm room at UNC, why the mental side of sport remains the most underinvested edge in elite performance, and how the same technology that helped the Seattle Seahawks win a Super Bowl is now training US Air Force fighter pilots.TakeawaysThe mental side of sport is still the most underserved performance leverEthos started as Duolingo for sports playbooks and has evolved into a full human readiness platform serving the NFL, NCAA, US military and enterprise clientsCoaches spend 95% of their time finding insights and only 5% ensuring players actually understand them - Ethos flips that ratioMichigan credited Ethos insights with a game-changing interception in the national championship gameThe translation from NFL playbook training to fighter pilot combat tactics was more direct than expected The majority of Ethos revenue now comes from the US Department of Defense, with sports and commercial clients each representing around 20%AI agent workflows for coaching staffs are the next frontier NIL and the professionalization of college sports are creating new commercial opportunities that the industry is still structuring aroundMore data and better tools do not homogenise sport To learn more, visit: https://www.ethossystems.com/companyGet in touch with Andrew Powell at: linkedin.com/in/andrew-powell-15180731 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:28 The Dorm Room Origin Story of Ethos 04:16 Why Athletes Are Drowning in Data But Starving for Clarity 05:09 The Learning Science Behind the Platform 06:45 How Coach Insight Data Changes Everything 08:37 Why Mental Readiness Is the Last Untapped Edge in Elite Sport 09:12 Working With the Seattle Seahawks on Their Super Bowl Run 11:55 Cognitive Development, Memory and the Underplayed Mental Game 12:45 From NCAA Basketball to NFL - The Sports Portfolio 14:49 Human Readiness Beyond Sport - The Rebrand From Learn to Win to Ethos 15:45 How NFL Playbook Training Translates to Fighter Pilot Combat Tactics 20:02 What Makes Ethos Different From Corporate Learning Management Platforms 21:23 Revenue Split: Military, Sports and Commercial 22:24 AI Agents for Coaching Staffs25:06 Does More Data Make Sport Less Exciting?27:39 Formula One, Adrian Newey and Why Better Baselines Create More Innovation 28:27 What the Next 12–18 Months Look Like for Ethos 29:55 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Lisa Währer, Co-Founder and Managing Director of FC Viktoria Berlin.The conversation explores how six women with a startup mindset took over one of Germany's oldest football clubs and are building something that looks nothing like traditional German football - from bold branding and digital ticketing to securing the first European investment from Monarch Collective, the fund behind Angel City FC.TakeawaysFC Viktoria Berlin is Germany's first fully female-led football club, operating across both men's and women's sidesThe startup mindset is not a marketing angle - several of the six co-founders come directly from the startup and angel investing worldWomen's football creates a fundamentally different matchday atmosphere - more inclusive, more family-friendly, and commercially distinct from the men's gameBerlin had no dominant sports team and no professional women's football presenceMonarch Collective's first European investment signals growing institutional confidence in women's football as an asset classThe gender data gap in football is real Multi-club ownership models make particular sense in women's football where knowledge transfer and shared infrastructure accelerate professionalizationGermany's 50+1 rule continues to deter investors who can find more control The next 12 months are about scaling revenue, building toward profitability, and preparing for first division footballTo learn more, visit: http://www.fcviktoria.comGet in touch with Lisa Währer at: linkedin.com/in/lisa-währer-58a36058 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 02:30 What Makes FC Viktoria Berlin Different 04:38 The Matchday Atmosphere and Why Women's Football Feels Different 06:01 Why Berlin Was the Right City for This Project 08:06 Berlin's Fragmented Sports Market and the Opportunity It Created 09:14 The Startup DNA Behind FC Viktoria's Six Founders 11:26 What the FC Viktoria Brand Actually Stands For 13:33 Tech and Innovation at the Club - From Digital Ticketing to Player Data 16:10 The Gender Data Gap in Women's Football 16:47 Working With Kinexon to Bridge the Data Gap 17:30 Multi-Club Ownership, Monarch Collective and the Investment Landscape 18:39 Where Women's Football Investment Is Heading in Germany and Europe 21:36 Why Women's Football Is a Better Early-Stage Investment Than Men's 22:31 What the Next 12–18 Months Look Like for FC Viktoria 24:33 Why This Is One of the Most Exciting Stories in Women's Sport 25:25 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Doron Gerstel, CEO of Pixellot.The conversation explores how one of sports tech's most recognised infrastructure companies is reinventing itself - moving from a hardware-led model to a content-as-a-service business, and why that shift is unlocking a far larger global opportunity across youth and amateur sports.TakeawaysPixellot captured 1.5 million games across 30,000 venues in 2025The shift from camera company to content companyPricing alignment is everythingNear-live personal highlights delivered mid-game via push notification are a proven engagement driver for parents and fansOn-device video processing reduces latency and improves qualityBusiness models must localiseThe right local partner is the single most important variable when entering a new geographyAI and machine learning are replacing manual taggingThe real monetisation unlock is engagementTo learn more, visit: https://www.pixellot.tvGet in touch with Doron Gerstel at: linkedin.com/in/dgerstelHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters 00:00 Introduction 02:25 What Pixellot Looks Like Under New Leadership 05:30 Why Automatic Production Bridges Demand and Cost in Youth Sports 08:02 Hardware as a Means to an End - The Content Company Shift 09:02 Will Pixellot Go Hardware Agnostic? 10:43 Near-Live Personal Highlights 12:16 The Content-as-a-Service Model 14:24 Target Markets: Youth and Amateur on the Media and Entertainment Side 15:56 Geographic Expansion 16:54 How Pricing and Business Models Localise by Market 19:01 Operating at Scale 21:47 On-Device Processing vs Cloud 24:23 What the Next 12–18 Months Look Like for Pixellot 26:26 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present John Stewart, CEO and Co-Founder of FastBreak AI.The conversation explores how a routing and scheduling engine built for field sales became the dominant infrastructure behind professional sports scheduling globally, and how FastBreak AI is now leveraging that same technology to transform the $70 billion youth sports market in the United States.TakeawaysProfessional sports scheduling is one of the most complex combinatorial math problems in existenceFastBreak AI is the dominant player in pro sports scheduling globallyThe company entered at the top of the market intentionallyYouth sports in the US is a $70 billion market ripe for consolidation, with private equity now arriving in forceFacial scan comparison to sexual predator databases is coming to youth sports ticketingContinuous background checks are replacing point-in-time checks for coaches and volunteers working with childrenAI-driven voice prompts may become the default user interface for consumer sports tech applications within the next two yearsAffordability in youth sports is an emerging crisis that technology and smarter operator economics can help solveSmart capital - not just more capital - is what changes the trajectory of the sports tech industryTo learn more, visit: https://www.fastbreakai.comGet in touch with John Stewart at: linkedin.com/in/john-stewart-3528a38Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 01:47 The Origin Story of FastBreak AI 04:24 How Scheduling Went From One Consultant to a Global Platform 06:42 Why Sports Scheduling Is One of the World's Hardest Math Problems 09:59 The NBA, Media Rights and Why Complexity Only Grows 11:15 Market Dominance 13:06 How European Soccer Adds Another Layer of Scheduling Complexity 14:10 Lessons From Selling a Company to Salesforce and Entering Sports Tech 15:10 Youth Sports Is Fragmented 17:09 Land and Expand 19:12 What's Next 22:08 The Wallet, Rewards and Payment Infrastructure Play22:13 Big Trends for 2026 25:17 The Capital Flooding Into Sports Tech Right Now 27:05 Favourite Sporting Moment

In this episode of the Sports Tech AllStars Podcast, we present Hendrik Weber, SVP of Sports Innovation at the DFL (Deutsche Fußball Liga).The conversation explores how German football built the data infrastructure behind one of the world's most-watched leagues, how 3D markerless tracking is reshaping the broadcast product, and how the DFL thinks about its role in fostering sports tech innovation - from startup access to market consolidation dynamics.TakeawaysCentralised tech provision to all clubs lifts the competitive baseline across the entire league - not just the top3D markerless tracking is at a genuine inflection point, with EA Sports' acquisition of TRACAB signalling where broadcast storytelling goes nextMarket consolidation in performance tech is natural, but monopoly dynamics create pricing risk - the DFL actively works to keep new entrants coming inInvitation-only event formats change the depth of conversation and the quality of knowledge exchangeThe betting and fantasy gaming segment is the next area to watch for a consolidation waveThe DFL sees performance and media as interconnected - stronger on-pitch product drives commercial upsideSports Innovation in Düsseldorf has become a must-attend event because it combines live sport, real technology demos, and genuine cross-sport exchangeTo learn more about the DFL, visit: https://www.dfl.deGet in touch with Hendrik Weber at: https://www.linkedin.com/in/hendrik-weber-dflHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction 01:38 What Sports Innovation Is and Why the DFL Builds It 04:30 The Innovation Games Format06:30 3D Markerless Tracking and the EA Sports / TRACAB Integration 10:00 The DFL's Two Mandates 13:50 Centralised Club Tech and the Sky Germany Virtual Broadcast POC 17:30 Market Consolidation in Performance Tech 20:45 Where the Next Consolidation Wave Hits22:00 Hendrik's Career 26:00 What's Next: Operationalising Event Learnings and the Project Pipeline 27:30 Favourite Sporting Moment

In this episode of the SportsTech All-Stars Podcast, we present Eddie Lewis, Founder and President of TOCA Football.The conversation explores how a self-taught training method, built around a tennis ball machine, became the foundation of one of the most well-funded sports tech companies in the world, and how TOCA Football is now expanding beyond youth training into competitive socialisation with TOCA Social.TakeawaysA self-developed training concept can become a $200M+ business if the underlying insight is strong enoughLegacy team training formats are inefficient at addressing individual technical gaps in soccer playersTOCA Football's tech evolved from a basic ball machine to an adaptive, AI-driven training systemCompetitive socialisation is a macro trend reshaping how fans engage with sport beyond playing or watchingPerformance tech is moving downstream — from elite clubs to everyday players and youth programsYouth sports investment is accelerating and remains a high-conviction area for operators and investorsThe 2026 World Cup in the US is a once-in-a-generation commercial moment for the soccer industryTeams and venues that build a flywheel between training and entertainment will define the next eraTo learn more, visit: https://www.tocafootball.com Get in touch with Eddie Lewis at: linkedin.com/in/eddielewisHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.⁠Here's how to get set up⁠ and if you'd like a walkthrough of the platform, feel free to book a call ⁠here⁠.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - ⁠HERE⁠Download the latest Global Sports Tech Ecosystem Report - ⁠HERE⁠Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - ⁠HERE ⁠Stay Connected and follow for more:⁠LinkedIn⁠⁠YouTube⁠⁠Spotify⁠⁠Apple PodcastChapters00:00 Introduction03:14 The Origin of TOCA Football and Eddie's Playing Career 07:05 Why Individual Technical Training Didn't Exist in Soccer 09:59 Raising $200M and Finding Product-Market Fit 14:17 How TOCA's Technology Has Evolved 15:27 Playing Alongside David Beckham at LA Galaxy 17:53 TOCA Social and the Competitive Socialisation Trend 21:14 Macro Trends in Sports Tech Investment 26:13 The 2026 World Cup Opportunity and What's Next for TOCA30:49 Favourite Sporting Moment: 2002 World Cup

In this episode of the Sports Tech Allstars Podcast, we present Jordy Leiser, Co-Founder and CEO at Jump.The conversation explores the challenges and innovations in the ticketing industry for professional sports, highlighting the dominance of legacy players like Ticketmaster and the need for a more integrated business model.Takeaways-There hasn't been a truly innovative model in professional sports ticketing.-Legacy players like Ticketmaster dominate the ticketing space.-Attempts to innovate in ticketing have faced significant challenges.-The ticketing system is often separate from other team operations.-A patchwork approach to ticketing is not effective for business.-Teams need a cohesive strategy for ticketing and operations.-Innovation in ticketing could transform the sports industry.-Understanding the legacy of ticketing is crucial for new entrants.-The current ticketing landscape is ripe for disruption.-A new model could enhance the fan experience and team operations.To learn more, visit: https://www.jump.comGet in touch with Jordy Leiser at: linkedin.com/in/jordanleiserHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction03:31 Innovative Ticketing Solutions for Sports teams08:02 Building a Unified Fan Experience11:00 Case Study: Timberwolves and Their Digital Transformation16:55 Implementation Challenges and Successes21:08 The Future of Jump and Market Trends

In this episode of the Sports Tech Allstars Podcast, we present Nelly Kranz, Strategic Alliances & Investors Relations at Sports Tech Nation.The conversation revolves around SportsTech Nation, a global sports tech event that aims to connect startups, investors, and industry leaders. Nelly discusses the evolution of the event, its focus on innovation, and the importance of networking through the Investor Summit. The role of Colosseum Sport in supporting startups and fostering connections within the sports tech ecosystem is also highlighted, emphasizing the growing interest in sports technology and its potential for transformation in the industry.Takeaways-STB aims to connect startups with industry leaders.-There will be 120 startups and 150 investors at the event.-Focus areas include retail tech, data analytics, and fan engagement.-The Investor Summit is designed to facilitate connections between startups and investors.-Colosseum Sport supports startups with investments and strategic partnerships.-Networking is crucial for innovation and startup success.-The event is a B2B conference targeting key decision-makers.To learn more, visit: https://www.sportstechnation.comGet in touch with Nelly Kranz at: linkedin.com/in/nelly-kranz-6887887bHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction02:53 Evolution and Highlights of SportsTech Nation06:06 Focus on Innovation and Startups08:49 Investor Summit and Networking Opportunities11:25 Colosseum Sport's Role in SportsTech13:32 Conclusion and Event Details

In this episode of the Sports Tech Allstars Podcast, we present Matt Virtue, Founder & CEO of Rival.In this conversation, Matt discusses Rival's mission to create interactive gaming experiences that engage sports fans in a meaningful way. He explains how Rival combines gaming with sports IP to foster community and enhance fan engagement. The discussion covers the importance of gaming in reaching diverse audiences, the success stories of partnerships with organizations like the Detroit Pistons and New Balance, and the future of digital engagement in sports. Matt emphasizes the need for sports organizations to adapt to the evolving landscape and leverage technology to connect with fans effectively.TakeawaysRival aims to create interactive experiences for sports fans.The gaming industry has a median age of 35.5 years, indicating a broad audience.Engagement through gaming is essential for reaching younger demographics.Rival's platform allows for community building among fans.Success stories from partners like the Detroit Pistons highlight the effectiveness of Rival's approach.Retention rates of 93% indicate strong user engagement on the platform.The future of sports engagement lies in digital ecosystems and personalized experiences.Rival is focused on creating long-term relationships with fans through gaming.The integration of AI and digital tools will enhance fan engagement opportunities.To learn more, visit: https://www.rivalx.com/ Get in touch with Matthew Virtue at: linkedin.com/in/matt-virtue-8799a024Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Download the latest Industry Reports here: https://intelligence.sportstechx.com/ Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction 02:47 Creating Interactive Experiences in Sports07:01 Role of Gaming in Fan Engagement12:41 Building Loyalty Through Gaming Experiences16:33 Success Stories: Detroit Pistons and New Balance22:09 Future of Sports Engagement and Monetization30:26 Growth and Opportunities for Rival

In this episode of the Sports Tech Allstars podcast, we present Steven Webster, Founder & CEO of asensei.In this conversation, Steven shares his journey from being a martial arts coach to creating a technology that recognizes human movement. He discusses the challenges of coaching remotely and how asensei aims to provide real-time feedback through movement recognition technology. The conversation also explores the B2B approach of asensei, its successful use cases in various sectors, and the future of coaching with AI. Webster emphasizes the importance of making fitness accessible and meaningful, leveraging technology to enhance athletic potential and overall health.Takeawaysasensei aims to provide real-time coaching feedback.The B2B approach allows asensei to serve various industries.Successful use cases include partnerships with companies like Tonal and military fitness programs.The technology can be applied to rehabilitation and preventative care.Webster is excited about the potential of wearable technology in healthcare and fitness.The future of coaching may involve on-device AI that can interact conversationally with users.asensei's technology is designed to be an ingredient technology.Webster's intrinsic motivation is to unlock athletic potential, which he believes can lead to broader human potential..To learn more, visit: https://www.asensei.ai/ Get in touch with Steven Webster at: linkedin.com/in/stevenwebsterHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 Journey to asensei06:53 Understanding Movement Recognition Technology12:14 B2B Approach and Ingredient Technology19:14 Successful Use Cases and Applications25:22 Trends in Fitness Tech and Future Directions30:27 Future of Coaching with AI

Closing out the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Dr. Margarete Schramboeck, Former Minister for Economy & Digital Affairs, Austria, Board Member, Aramco Digital.In this conversation, Dr. Margarete Schramboeck discusses her journey from private business to public office and her current role in the Saudi sports industry. She highlights the significant changes in Saudi Arabia's sports landscape, driven by Vision 2030, and the integration of technology in sports, including e-gaming and immersive live streaming. Dr. Schramboeck emphasizes the importance of AI and infrastructure in supporting the growth of sports in the region, as well as the unique opportunities presented by the young population of Saudi Arabia. She also shares insights on future developments and her personal connection to sports.TakeawaysSaudi Arabia presents a unique opportunity for growth in sports.The youth of Saudi Arabia is a driving force in sports development.Immersive live streaming will enhance fan experiences.Vision 2030 is a well-communicated roadmap for the future.Infrastructure is crucial for the success of sports events.E-gaming is becoming a significant part of the sports landscape.The Drone Champions League represents a new frontier in sports.Saudi Arabia is actively promoting women's sports.Get in touch with  Dr. Margarete Schramboeck at: linkedin.com/in/margarete-schramboeckCheck out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 Journey to Saudi Arabia02:42 Role of Technology in Sports Growth05:59 E-gaming and Drone Racing09:01 Innovations in Sports Broadcasting11:53 AI and Its Impact on Sports15:03 Saudi Arabia's Vision 203017:45 Saudi Sports Infrastructure20:39 Sports and Innovation

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Jan Alessie, Co-founder & Managing Director - World Football Summit.In this conversation, Jan discusses the upcoming World Football Summit in Riyadh, highlighting its significance in the context of Saudi Arabia's growing influence in the football world. He reflects on the evolution of perceptions about the region since the first summit and the impact of high-profile events like the World Cup. The discussion also covers the integration of eSports into the sports industry and the strategic localization of events to cater to regional audiences, emphasizing the importance of building a global football community.TakeawaysWorld Football Summit is expanding in Saudi Arabia.The event coincides with the 2034 World Cup announcement.Perceptions of Saudi Arabia have changed significantly.eSports is becoming a vital part of the sports industry.Localization of events is key to their success.The global community of football professionals is growing.Upcoming events include Hong Kong, Madrid, and Riyadh.Mexico and Morocco are strategic locations for future events.The passion for football in Mexico is immense.WFS aims to connect global football communities.Get in touch with Jan Alessie at: linkedin.com/in/janalessieCheck out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 World Football Summit: A New Era in Saudi Arabia02:53 The Rise of eSports in the Sports Industry05:53 Global Expansion and Localization of Events

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Peter Moore, Ex-Chief Executive Officer of Liverpool FC and Owner of Santa Barbara Sky FC.In this conversation, Peter Moore discusses the evolving relationship between gaming and sports, highlighting how video games have become a gateway to real sports fandom. He reflects on the changing perceptions of video games, the impact of e-sports, and the strategies employed by sports organizations to engage younger audiences. Moore also emphasizes the importance of balancing local fan engagement with global expansion, the infusion of capital in sports, and the unifying power of sports in today's divisive world.TakeawaysGaming has evolved from a niche to a mainstream culture.The intersection of gaming and sports is creating new fandoms.Saudi Arabia is pioneering an e-sports strategy.Video games are now respected as a legitimate form of entertainment.Sports organizations are learning from gaming's engagement strategies.The balance between local and global audiences is crucial for sports teams.Capital infusion is changing the landscape of sports business.Get in touch with Peter Moore at: linkedin.com/in/peter-moore-36827b233Check out The New Global Sport Conference Here: https://newglobalsportconference.com/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 Introduction01:57 The Evolution of Gaming and eSports03:22 The Intersection of Gaming and Sports06:11 Saudi Arabia's eSports Strategy and Global Influence08:11 The Rise of Digital Natives in Gaming09:42 Balancing Capital Infusion and Fan Loyalty10:43 Local Heart vs Global Pulse in Sports12:36 The Evolution of Sports Business Models13:02 The Uniqueness of Live Sports Experience14:47 Memorable Sporting Moments and Their Impact

We are back after our summer hiatus and one where we have been extremely busy. There are quite a few updates to share with you from Team SportsTechX.All of that will be done in due course but for now let’s focus on this podcast and especially our recent visit to Riyadh where we were back for the New Global Sports Conference, NGSC.Last year on the pod, we had Andrew Chen from A16Z (Link)Ralf Reichert who is the mastermind of the eSports World Cup (Link)Mike Milanov, head of Qiddiya Gaming (Link)And this year, it's no less.In this episode, The Sports Tech Allstars presents one of the most influential sports media executives in the world: Eric Shanks, CEO of Fox Sports.As CEO, Eric oversees all of Fox Sports' properties. He was named CEO in 2010 at the age of 38 and is believed to be the youngest executive to lead a broadcast network sports division. A 20 times Sports Emmy Award winner and a holder of 11 US patents. Eric was named the Sports Business Journal's 2023 Sports Executive of the Year and is in the 40 under 40 Hall of Fame.We discuss the evolving landscape of sports broadcasting, focusing on the recent ESPN-NFL deal, the growing influence of Saudi Arabia in sports media, and the challenges faced by smaller leagues. It highlights the importance of innovative broadcasting strategies, the rise of creator-led content, and the role of local media in community engagement. The discussion also touches on memorable moments in sports history and the future of sports media, emphasizing the integration of technology and AI.TakeawaysThe ESPN-NFL deal marks a significant shift in sports broadcasting.Saudi Arabia is positioning itself as a major player in the global sports media landscape.Smaller leagues may struggle to compete with tier one properties in the current market.The rise of new entrants in the sports marketplace can benefit mid-tier sports.Innovative broadcasting strategies are essential for engaging new audiences.The future of sports media will heavily involve technology and AI.Creator-led content is becoming increasingly important in sports broadcasting.Local media plays a crucial role in community engagement through sports.The balance between traditional broadcasting and new media platforms is evolving.Memorable sporting moments can unite communities and create lasting impacts.To learn more, visit : FOXSports.com Check out the New Global Sports Conference Here: https://newglobalsportconference.com/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Industry Reports here: https://sportstechx.com/reportsChapters00:00 ESPN-NFL Deal02:25 Saudi Arabia's Influence in Sports Media05:55 Global Sports Media Landscape08:26 Media Rights to Live Events09:37 Sports Broadcasting10:41 AI and Innovation in Sports Media11:36 Creator-Led Broadcasting12:58 New Content Models14:20 Alternative Viewing Experiences15:29 Memorable Moments in Sports History

Back after a break, this episode of the Sports Tech Allstars Podcast presents Joe Dunnigan, CEO-Founder of ALT Sports Data.We discuss the evolving landscape of sports betting, particularly focusing on underrepresented sports. Exploring the challenges and opportunities within the sports betting market, the importance of fan engagement through betting, and the potential for revenue generation for leagues. Joe shares insights on the future of sports tech investments and the strategic direction of ALT Sports Data as they aim to expand their offerings and partnerships.TakeawaysSports betting is a rapidly growing industry with significant revenue potential.ALT Sports Data focuses on underrepresented sports to create new betting opportunities.Engagement through betting can enhance fan interaction and loyalty.The sports betting market is evolving, with operators seeking to diversify their offerings.Consumer demand is driving the exploration of alternative sports in betting.Leagues can unlock new revenue streams by monetizing their data through betting.The integration of betting into sports narratives can enhance fan experiences.Emerging technologies are enabling cost-effective solutions for smaller leagues.The sports tech investment landscape is shifting towards emerging sports and technologies.ALT Sports Data aims to scale its operations to meet increasing demand.To learn more, visit: altsportsdata.comGet in touch with Joe Dunnigan at: linkedin.com/in/joedunnigan Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction01:59 Understanding the Sports Betting Landscape05:56 The Niche of Underrepresented Sports10:01 Engagement Through Sports Betting13:48 Challenges in the Sports Betting Market17:50 Unlocking Revenue Opportunities for Leagues21:40 Case Studies and Success Stories25:52 Emerging Trends in Sports Tech29:48 Future Plans for ASD

In this episode of the Sports Tech Allstars podcast, we present Danny Cortenraede, founder and managing partner of In Studio Ventures.We discuss Danny's journey from the Netherlands to becoming a key player in sports technology investment, the strategies behind InStudio Ventures, and the importance of athlete capital in the investment landscape. Danny shares insights on market opportunities, particularly in youth and women's sports, and highlights the unique advantages of the Los Angeles market for startups. The conversation concludes with a look at the future initiatives of InStudio Ventures and the growing role of athletes in the investment space.Takeaways- Danny's journey began in the Netherlands, working in corporate roles before venturing into entrepreneurship.- He founded InStudio Ventures to help reduce the failure rate of startups in sports technology.- The firm focuses on investing in companies with at least $1 million in annual revenue.- Danny emphasizes the importance of strategic partnerships in the investment process.- InStudio Ventures aims to add value beyond just capital, leveraging relationships in the sports ecosystem.- The global sports market is expanding, with significant opportunities in youth and women's sports.- LA is a unique market with numerous sports teams and events, making it a hub for sports technology.- Startups need to commit to the LA market and build local relationships to succeed.- Danny's firm is actively involved in educating athletes about investment opportunities.- The future of sports technology is promising, with a focus on AI and analytics.To learn more, visit: https://www.instudioventures.comGet in touch with Danny Cortenraede at: linkedin.com/in/dcortenraede Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction 04:38 Danny Cortenraede's Journey08:53 Investment Strategies at InStudio Ventures13:28 Focus Areas and Market Opportunities17:58 The Role of Athlete Capital in Investments22:09 The Unique Landscape of Los Angeles for Startups26:42 Future Outlook and Upcoming Initiatives

🎙 In lieu of the Global Sports Tech Ecosystem Report 2025, the Sports Tech Allstars Podcast presents Prashant Khanna, We discuss the evolving landscape of sports broadcasting in India. Exploring  the innovative initiatives at Star Labs, including AI-driven features and robotics, and the challenges faced in implementing these technologies. The conversation highlights the growing sports ecosystem in India, the importance of collaboration, and the future of sports technology.Takeaways- Jiostar is a major player in the sports tech market in India.- Star Labs focuses on innovation in sports broadcasting.- AI and robotics are transforming sports coverage.- Collaboration with startups is key to innovation.- The sports ecosystem in India is rapidly evolving.- Innovation often starts at the tier 2 and tier 3 levels.- Jiostar covers over 300 days of live sports annually.- The organization has a strong culture of risk-taking and innovation.- AI translation enhances viewer engagement.- The future of sports technology is promising with ongoing developments.To learn more, visit: https://starlab.startv.com/home.htmlGet in touch with Prashant Khanna at: https://www.linkedin.com/in/khannaprashantHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Download the latest Global Sports Tech Ecosystem Report 2025: https://sportstechx.com/reports/gster25/ Chapters00:00 Introduction01:03 Meet Prashant Khanna from JIostar04:06 Exploring Star Labs and Its Innovations07:47 Innovative Technologies in Sports Broadcasting10:49 The Role of Star Labs in Sports Innovation13:58 Challenges in Scaling Innovations19:56 Balancing Innovation and Market Readiness23:29 The Growing Sports Ecosystem in India27:37 Collaboration and Knowledge Sharing in Sports31:21 Future Innovations at Jiostar32:35 Memorable Sporting Moments

🎙 In lead up to the Global Sports Tech Ecosystem Report 2025, the Sports Tech Allstars Podcast presents Ricardo Mazzucca, Partner at Arena Hub.In this episode, we discuss the evolution of the Brazilian sports innovation ecosystem. We explore Ricardo's background, the mission of Arena Hub, the startup landscape in Brazil, and the challenges and opportunities within the sports industry. The conversation highlights the importance of innovation, connection, and education in accelerating the future of sports, as well as the role of startups in transforming the industry.Takeaways- Ricardo Mazzucca has extensive experience in sports marketing and innovation.- Arena Hub aims to accelerate innovation in the sports industry.- The Brazilian sports ecosystem is evolving but still has room for growth.- Startups in Brazil are diverse, ranging from early-stage to mature companies.- Innovation is crucial for sports entities to remain competitive.- The partnership with the Brazilian Olympic Committee is a significant milestone for Arena Hub.- Fan engagement is a key focus for Brazilian sports startups.- The sports industry in Brazil is ripe for investment and innovation.- Many sports entities in Brazil are still adapting to the concept of innovation.- Arena Hub connects startups with sports entities to foster collaboration.To learn more, visit: http://www.arenahub.com.br Get in touch with Ricardo Mazzucca at: https://www.linkedin.com/in/ricardomazzucca/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction01:28 Ricardo's Background and Arena Hub04:12 Mission and Evolution of Arena Hub10:14 Startups in the Arena Hub Ecosystem20:58 The Brazilian Sports Industry Landscape28:59 Future Plans for Arena Hub31:53 Fav Sporting Moment

🎙 In lead up to the Global Sports Tech Ecosystem Report 2025, the Sports Tech Allstars Podcast presents Claudine Breton, Director General at Thinksport.Claudine discusses her background and the revitalization of ThinsSport's mission. She highlights the importance of innovation in the sports ecosystem, the role of startups, and the upcoming event known as 'The Spot'. Claudine shares insights on international collaboration, barriers to innovation within sports organizations, and quick wins for embracing a culture of innovation. The conversation emphasizes the need for a collaborative approach to drive progress in the sports industry.Takeaways- ThinkSport is focusing on innovation and collaboration.- The organization aims to connect various stakeholders in the sports ecosystem.- International partnerships are crucial for sports innovation.- Startups play a vital role in addressing sports challenges.- The Spot event will showcase innovative solutions in sports.- Barriers to innovation include financial constraints and resistance to change.- Sustainability and diversity are key focus areas for sports organizations.- ThinkSport plans to expand its international relationships and initiatives.To learn more, visit: https://thinksport.org/ Get in touch with Claudine Breton at: https://www.linkedin.com/in/claudine-breton-849457/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction05:17 ThinkSport 2.009:23 Global Collaboration and Innovation Challenges12:51 Engaging Startups in Sports Innovation17:48 The Spot: A Hub for Sports Innovation21:07 Overcoming Barriers to Innovation in Sports26:33 Quick Wins for Embracing Innovation29:27 Future Plans for ThinkSport

🎙 In lead up to the Global Sports Tech Ecosystem Report 2025, the Sports Tech Allstars Podcast presents Lloyd Danzig, managing partner at Sharp Alpha.In this episode we discuss the evolving landscape of sports technology and investment. We explore the concept of competitive entertainment, the rise of innovative ventures like Pool House, and the importance of engaging fan experiences. Lloyd shares insights on the qualities of successful founders and the future trends in sports tech, emphasizing the shift towards active participation and socialization in sports.Takeaways- Competitive entertainment is about engaging consumers.- Investments in sports tech are expanding beyond traditional boundaries.- Pool House exemplifies the trend of experiential entertainment.- The younger generation seeks socialization beyond alcohol consumption.- Innovative tech can transform traditional games like pool.- Successful founders need to inspire and engage their teams.- Transparency in communication is crucial for founders.- The sports tech landscape is ripe for new investments.- Fan engagement is shifting from passive to active participation.- Future trends will be driven by consumer behavior and technology.To learn more, visit: https://www.sharpalpha.vc/ Get in touch with Llyod Danzig at: https://www.linkedin.com/in/lloyddanzig/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction to SportsTech and Investment Trends03:23 Exploring Competitive Entertainment and Investment Strategies06:02 Innovations in Pool House and Eater-tainment09:18 The Rise of Competitive Socialization12:19 Investment Insights and Portfolio Highlights18:11 Qualities of Successful Founders24:00 Future Trends in Sports and Entertainment30:11 Memorable Sporting Moments 

🎙 On this episode of the Sports Tech Allstars podcast, we’re shining shining light on Women’s Sports again with Ellen Hyslop, Co-Founder of The GIST.In this episode we discuss the evolving landscape of women's sports and media, the importance of catering to female sports fans, the unique storytelling approach needed to engage this audience, and the surge in investment in women's sports. Ellen shares insights on the challenges faced in building a sports media brand, the role of technology in enhancing women's sports visibility, and the future plans for The GIST, including a focus on community building and partnerships with major organizations.Takeaways- The GIST is the first fan-first sports media company for underserved sports fans.- Women care about both men's and women's sports, often more than men do.- Storytelling is crucial for engaging female sports fans.- Digital media has democratized women's sports, allowing athletes to share their stories directly.- Investment in women's sports is surging due to increased visibility and engagement.- The quality of media coverage for women's sports has improved significantly with better technology.- Data analytics can unlock new opportunities in women's sports, especially in fantasy and betting.- The next generation of female athletes is more likely to pursue sports as a career.- Community building is essential for the future of sports media.- Women entering the sports industry should view their unique perspectives as assets. To learn more, visit: www.thegistsports.comGet in touch with Ellen Hyslop at: https://www.linkedin.com/in/ellen-hyslop-12829445/Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 The Rise of Women's Sports Media03:11 Understanding the GIST: Audience-First Approach10:35 Storytelling: Engaging the Casual Sports Fan16:48 Investment Surge in Women's Sports20:26 Technology's Role in Women's Sports Growth24:39 Advice for Aspiring Women in Sports26:20 Future Plans for The GIST

🎙 On this episode of the Sports Tech Allstars podcast, we’re shining shining light on Women’s Sports with Arianna Criscione, Co-Founder and CEO at Valeur Sport.We discuss the evolving landscape of women's sports, focusing on investment opportunities, the importance of salary transparency, and the role of technology in enhancing visibility and engagement. Arianna shares her journey from being a professional athlete to an entrepreneur, emphasizing the need for systemic changes to close the gender pay gap and improve the overall ecosystem for women in sports. The conversation highlights the growing appetite for women's sports and the innovative approaches being taken to foster growth and inclusivity in the industry.Takeaways- Arianna emphasizes the need for salary transparency in sports.- Valeur aims to close the gender pay gap in sports.- Women's sports is becoming a billion-dollar industry.- Visibility of women's sports is improving but still needs work.- Technology can play a crucial role in enhancing women's sports.- Investment in women's sports is increasing, but strategies need to improve.- Arianna's journey showcases the importance of networking and seizing opportunities.- Creating a safe space for discussions about gender issues is vital.- The ecosystem for women's sports needs to be built strategically.- Women's sports are innovating and creating unique engagement opportunities.To learn more, visit: https://valeursport.com/Register for Expert Exchanges at: https://www.eventbrite.fr/e/expert-exchanges-valeur-series-tickets-1230222842639?aff=erelexpmltGet in touch with Arianna Criscione at: https://www.linkedin.com/in/arianna-criscione/Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

🎙Closing out the Indian series for the Indian Sports Biz & Tech Report, we present: Unmish Parthasarathi, Founder & Executive Director at Picture Board Partners (Singapore). In this episode of the Sports Tech All Stars Podcast, they discuss the evolution of media rights, the unique characteristics of the Indian sports market, emerging opportunities beyond cricket, and the impact of technology and innovation on sports participation. The conversation also touches on the future of sports in India leading up to the 2036 Olympics, highlighting the potential for growth and development in various sports sectors.Takeaways- Unmish Parthasarathi has extensive experience in the sports industry, working at the intersection of content, technology, and finance.- The media rights landscape has changed significantly, with increased demand and supply fragmentation.- India's sports culture is dominated by cricket, but there are emerging opportunities in other sports.- The IPL has had a profound impact on Indian sports, both positively and negatively.- Technology and innovation are crucial for the future of sports participation in India.- The audience in India is young, connected, and multilingual, presenting unique opportunities.- The economics of sports media are shifting towards streaming and digital platforms.- Fandom in sports is characterized by loyalty and engagement, which differs from other entertainment genres.- The upcoming 2036 Olympics in India presents a significant opportunity for growth in sports.- There is a growing momentum in the Indian sports market, driven by various factors including technology and youth engagement.To learn more, visit: http://www.pictureboard.asiaGet in touch with Unmish Parthasarathi at: https://www.linkedin.com/in/unmish/Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction02:41 Unmish Parthasarathi's Background and Expertise05:27 Evolving Media Rights Landscape08:43 Comparative Analysis of Global Sports Markets11:28 Unique Indian Sports Audience13:55 Emerging Sports and Opportunities in India16:57 Role of Technology and Innovation in Sports19:51 The Future of Indian Sports22:24 Conclusion

🎙Closing out the Indian series  in build up to the Indian Sports Biz & Tech Report, we present: Salone Sehgal, Founding General Partner, LumikaiIn this episode of the SportsTech All-Stars podcast, Salone Sehgal, founding general partner of Lumikai, discusses her journey in the Indian sports ecosystem, focusing on the intersection of media, gaming, and technology. She shares insights on the evolution of the Indian gaming market, investment strategies, and the future of esports in India. Salone emphasizes the importance of building relationships with founders and highlights the significant growth potential in the Indian gaming and entertainment sectors.Takeaways- Salone Sehgal is the founding general partner at Lumikai, India's first media gaming and tech stage fund.- Lumikai focuses on investing in interactive media, gaming, and technology, managing over $75 million.- The Indian gaming market has seen a Cambrian explosion due to mobile accessibility and affordable data.- Esports has become an official sport in India, indicating its growing importance in the sports ecosystem.- Salone's investment strategy includes building relationships with founders before they seek funding.- The average Indian consumes a significant amount of data, driving demand for interactive content.- Gaming is now a major revenue generator, surpassing traditional media like Bollywood.- Lumikai's approach includes a five-pillar framework to support portfolio companies.- The future of esports in India looks promising, with increasing youth engagement and cultural relevance.- Salone believes the next decade will see significant changes in the Indian sports and gaming landscape.To learn more, visit: https://www.lumikai.com/Get in touch with Salone Sehgal at: https://www.linkedin.com/in/salone-sehgal-b758693Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Exploring the Indian Sports Ecosystem04:37 The Rise of Gaming and Interactive Media09:38 Investment Strategies and Success Stories17:10 Identifying Market Gaps and Future Trends21:45 The Emergence of Esports in India25:52 Looking Ahead: What's Next for Lumikai?

🎙Continuing focus on the Indian ecosystem in build up to the Indian Sports Biz & Tech Report, we present: Per Nohlert, CEO of 1080 MotionIn this conversation, Per discusses his journey and vision for the company, focusing on the innovative technology behind their products and the potential of the Indian sports market. He shares insights from his recent trip to India, highlighting the growing interest in sports technology and the willingness to invest in high-quality training equipment. Per also addresses challenges in the market, including price sensitivity and the need for education around their products. Looking ahead, he emphasizes the company's growth strategy and commitment to understanding customer needs in various regions.Takeaways:- Per Nohlert emphasizes the importance of understanding the Indian market.- 1080 Motion's technology disrupts traditional resistance training methods.- The company is focused on expanding into new sports and markets.- Per's recent trip to India revealed a strong interest in sports tech.- There is a growing willingness to invest in high-quality training equipment.- Price sensitivity in India was less of a concern than expected.- 1080 Motion aims to increase local production to reduce costs.- The company is committed to education and customer engagement.- Per highlights the importance of face-to-face interactions with customers.- The future looks promising for 1080 Motion in India and beyond.To learn more, visit:1080motion.comGet in touch with Per Nohlert at:www.linkedin.com/in/per-nohlert/?originalSubdomain=seHosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem.Download the 2024 Global Sports tech VC Report here:sportstechx.com/reports/gstvcr24Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech:https://newsletter.sportstechx.com/Chapters00:00 Introduction to 1080 Motion06:37 Exploring the Indian Market Potential12:39 Price Sensitivity and Market Dynamics in India19:05 Future Plans for 1080 Motion in India and Beyond

🎙Contining focus on the Indian ecosystem in build up to the Indian Sports Biz & Tech Report, we present: Eric Hollingsworth and Arnab Das from Vijayi Bharat Sports Academy. In this episode of the SportsTech All-Stars Podcast, the discussion revolves around the evolving Indian sports ecosystem, focusing on the Vijay Bharat Sports Academy and its role in developing young athletes. Eric Hollingsworth and Arnab Das share insights on their experiences, the importance of technology in sports, and the cultural challenges faced in India. They emphasize the need for critical thinking, data analysis, and innovative approaches to enhance athlete performance and identify medal-winning opportunities in various sports. The conversation also touches on future plans for the academy and the significance of integrating local practices with global standards. Takeaways - The Indian sports ecosystem is rapidly evolving with significant opportunities. - Vijay Bharat Sports Academy aims to develop athletes for international competitions. - Technology and data analysis are crucial for enhancing athlete performance. - Cultural challenges exist in integrating global sports practices in India. - Identifying key sports for medal opportunities is essential for success. - A multidisciplinary approach in coaching can lead to better athlete development. - Critical thinking should be taught to young coaches and athletes. - Integrative medicine and yoga are being utilized for athlete recovery and performance. - Future plans include expanding the academy's facilities and sports offerings. - The importance of local knowledge in implementing global sports strategies. To learn more, visit: www.vijayibharatsports.org/ Check out their operating system, Teamworks here: https://teamworks.com/ Get in touch with Eric Hollingsworth at: www.linkedin.com/in/eric-hollingsworth-374047a9/ Get in touch with Arnab Das at: www.linkedin.com/in/arnab-das-53a862159/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction to the Indian Sports Ecosystem 04:19 Eric Hollingsworth's Journey to India 08:52 Role of Vijay Bharat Sports Academy 13:31 Implementing Teamworks in the Academy 17:42 Identifying Opportunities in Indian Sports 22:25 The Need for Tech and Innovation in Sports 26:59 Future Plans for Vijay Bharat Sports Academy 31:25 Favorite Sporting Moments

🎙Welcome back to another episode of the Sports Tech Allstars Podcast! With continued focus on the Indian ecosystem in build up to the Indian Sports Biz & Tech Report, we present: Shikha Tandon, Chief Resilience and Partnerships Officer at svexa. In this episode, we discuss Shikha's journey from being an elite athlete to working in the sports tech industry, the role of technology in enhancing athletic performance, and the current state of the Indian sports tech ecosystem. Shikha shares insights on the challenges faced in adopting technology in sports, the importance of youth development in preparation for the 2036 Olympics, and her personal aspirations to contribute to India's sports landscape. Takeaways - Shikha Tandon is a former Olympian and an Arjuna Awardee. - Svexa focuses on human performance through technology and analytics. - The transition from athlete to tech innovator can be smooth with the right academic background. - Technology is revolutionizing athletic performance and training methods. - The Indian sports tech market is at a unique inflection point, especially with the 2036 Olympics bid. - Adoption of technology in sports faces challenges such as resistance from coaches and lack of infrastructure. - Youth development is crucial for India's future success in sports. - Collaboration among stakeholders is essential for driving innovation in sports tech. - Sports can play a significant role in promoting health and wellness in society. - Personal experiences and insights from athletes can greatly enhance the sports tech ecosystem. To learn more, visit: svexa.com Get in touch with Shikha Tandon at: www.linkedin.com/in/shikha-tandon-oly-1246ab31/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 03:03 Understanding Svexa 05:54 Transitioning from Athlete to Tech Innovator 08:54 Impact of Technology on Athletic Performance 14:01 Current State of Indian Sports Tech 19:55 Challenges in Developing a Sports Culture in India 22:37 Future Trends in Sports Technology Adoption 27:03 Looking Ahead: Goals for 2025 29:03 Favorite Sporting Moment

🎙Welcome back to the Sports Tech Allstars Podcast this 2025! Hope you’ve all had a great start to the year.  Starting this year with focus on the Indian ecosystem in build up to the Indian Sports Biz & Tech Report. To kick off the series, we present: Nandan Kamath, Co-Founder at Sports and Society Accelerator. In this episode we discuss the rapid growth of the Indian Sports Tech market, the evolving cultural perceptions of sports careers, and the importance of physical activity in the population. Nandan shares insights from his report on the state of physical activity in India, highlighting significant gaps and opportunities for improvement. The conversation also delves into the role of technology in bridging gaps in sports, the challenges faced by startups in the sports tech space, and the future outlook for Indian sports, especially in light of potential Olympic hosting. Nandan reflects on his personal journey in sports and the importance of fostering a sports culture in India. Takeaways - Indian SportsTech is rapidly growing and diversifying. - Cultural shifts are changing perceptions of sports careers. - Physical activity levels in India are alarmingly low. - Sports can drive socio-economic change in the population. - Technology has the potential to bridge gaps in sports. - Awareness of health and fitness is increasing among youth. - Government and private sectors must collaborate for sports development. - Startups face challenges in finding product-market fit in sports tech. - Perceived value of sports experiences influences consumer behavior. - The future of Indian sports looks promising with upcoming events.  To learn more, visit: https://sports-society.org/ Get in touch with Nandan Kamath at: https://www.linkedin.com/in/nandankamath/ Grab your latest copy of Boundary Lab right here: https://www.amazon.in/Boundary-Lab-Inside-Global-Experiment/dp/0670097950 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction to Indian SportsTech Ecosystem 01:44 Evolution of Sports in India 04:57 Cultural Shifts and Career Opportunities in Sports 08:28 Key Findings on Physical Activity in India 10:23 Role of Sports Policy in Economic Growth 14:36 Technological Innovations in Sports 17:55 Opportunities in Sports Tech 20:45 Challenges for Startups in Sports Tech 24:41 Fan Engagement and Perceived Value 27:43 Future Outlook for Indian Sports

🎙Continuing the Global Sports Tech VC Report series, the SportsTech Allstars presents: Mohit Pareek, Principal at  DrakeStar Partners In this episode, we discuss Mohit's journey in the advisory space, recent transactions in sports tech, and the current state of the market as it transitions into 2024. The conversation highlights the importance of profitability for startups, the dynamics of middle market transactions, and the exciting areas of innovation within sports tech, including fan engagement and AI. Mohit shares insights on the future of DrakeStar and the sports tech industry as a whole. Takeaways 2024 is seen as a transition year for the sports tech industry. M&A activity in sports tech is at an all-time high. Profitability is crucial for startups seeking acquisition. Fan engagement is a key area of innovation in sports tech. Middle market transactions are increasingly important in the sports sector. The sports tech industry is experiencing a surge in investment and interest. AI and analytics are transforming the sports media landscape. DrakeStar is committed to supporting innovative sports tech companies. To learn more, visit: https://www.drakestar.com/  Get in touch with Mohit Pareek at: https://www.linkedin.com/in/mohitpareek/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 03:45 Mohit's Journey in Sports Tech 06:41 Recent Transactions in Sports Tech 09:29 2024: A Year of Transition 12:45 Importance of Sports Tech in M&A 15:44 Focus on Mid-Market Transactions 18:20 Profitability and Valuation Trends 21:26 Exciting Areas in Sports Tech 24:25 Future Outlook for Drake Star 27:28 Favorite Sporting Moments

🎙️ On another special episode of the Sports Tech Allstars Podcast, we present: Mitch Heath, Founder at Mitch Heath Coaching, Co-Founder at Teamworks and a Start-up Coach, Advisor and Investor. In this conversation, Mitch Heath shares his journey in the sports tech industry, discussing his role as a co-founder of Teamworks and his current focus on mentoring and investing in emerging sports tech startups. He emphasises the importance of identifying opportunities for efficiency and revenue generation in the sports sector, highlighting innovative companies he has worked with. Mitch also shares key learnings from his early days at Teamworks. The discussion also touches on trends in personalised health and athlete monetization. Takeaways Mitch Heath emphasises the importance of mentorship for the next generation of tech companies. Focus is crucial; companies should concentrate on their core strengths. Customer success should be prioritised over aggressive marketing strategies. The sports tech industry is ripe for innovation, especially in personalised health. Networking is key to discovering new opportunities in sports tech. Emerging sports and women's sports present significant growth opportunities. Tech can help streamline athlete endorsements and monetization. Investing in customer relationships leads to organic growth through referrals. Understanding market timing is essential for startup success. The sports industry is evolving, with new technologies becoming accessible to the general public. To learn more, visit: www.mitchheath.com/ Get in touch with Mitch Heath at: www.linkedin.com/in/mitchheath/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction  03:15 Journey in Sports Technology 05:57 Identifying Opportunities in Sports Tech 08:45 Innovative Companies in Sports Tech 12:01 Key Learnings for Startup Founders 17:53 The Importance of Customer Focus 20:39 Trends in Personalized Health and Athlete Monetization 25:22 Networking and Finding Opportunities 27:24 Future Plans

🎙 A special episode to shout out Sport Marke Medien on 2nd and 3rd December which is a part of the leading international sporting goods trade fair ISPO Munich. The Sports Tech Allstars presents: Hendrik Ungelenk, Teamlead for the conferences of the ESB Marketing Networking In this conversation, Rohn and Hendrik Ungelenk discuss the upcoming Sportmarker Medien event, which aims to bring together leaders in media and brand commercialization within sports. They explore the objectives of the event, the structure of the ESP Marketing Network, and the focus on tech innovation and investment trends in the sports industry. Hendrik shares insights on the event's speakers, successful use cases from the network, and future plans for growth and relevance in the sports marketing landscape. Get a 20% discount on your ticket with the promo code SMM24_SportsTechX: https://www.sportmarkemedien.com/#stx Takeaways The Sportmarker Medien event aims to create a new platform for sports business discussions. Focus areas include brand marketing, media rights, and commercialization. The ESP Marketing Network has over 600 partners in the DACH region. The event will feature over 250 speakers and 60 hours of programming. AI and data utilization are key trends in sports technology discussions. The conference aims to gather diverse topics under one roof for better networking. To learn more, visit: https://www.sportmarkemedien.com/#stx Get in touch with Hendrik Ungelenk at: https://www.linkedin.com/in/hendrik-ungelenk-65b214172/   Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 06:45 Overview of ESP Marketing Network 11:46 Event Structure and Key Participants 20:13 Tech Innovation and Investment

🎙Continuing the Global Sports Tech VC Report series, the SportsTech Allstars presents: Lauren Pedersen, CEO at SportAI. In this conversation, Lauren Pedersen, CEO of Sport AI, discusses the innovative use of AI and computer vision in sports technique analysis, particularly in racket sports. She shares insights on the challenges of traditional coaching methods, the recent funding successes of Sport AI, and the company's vision for expanding into other sports. The discussion also touches on the importance of democratising access to sports coaching, the role of technology in enhancing fan engagement, and the future of AI in sports commentary. Takeaways - Sport AI uses AI for technique analysis in sports. - AI can provide objective feedback for athletes. - Recent funding includes notable investors like Magnus Carlsen. - Partnerships with platforms like Matchi enhance user experience. - AI can personalise equipment recommendations for players. - Democratising access to coaching is a key goal. - AI commentary can revolutionise fan engagement in sports. To learn more, visit: sportai.com Get in touch with Lauren Pederson at: https://www.linkedin.com/in/laurenmartinpedersen/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Download the 2024 Global Sports tech VC Report here: sportstechx.com/reports/gstvcr24 Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction  06:40 Sport AI's Vision 12:18 Innovative Use Cases 21:23 Enhancing Fan Engagement

🎙In lead up to the SportsTech VC Report out early November, we’re kicking off the most awaited investments series. On the first episode, the Sports Tech Allstars presents: Thomas Rudy, Chief Investment Officer at LEAD VC. In this episode, Rohn speaks with Thomas Rudy about the evolution of LEAD VC's investment strategies in the sports tech ecosystem. They discuss the various funds under LEAD VC, including their focus on health tech and sports innovation, as well as the importance of partnerships with sports organisations. Thomas highlights successful investments like OxyWear and Mustard, and shares insights on current trends in the market, including the merging of sports and health, the future of virtual reality, and the growing significance of women's sports. The conversation concludes with Thomas sharing his excitement for LEAD VC's future growth and upcoming initiatives. Takeaways -LEAD VC has evolved from an accelerator to a holistic venture corporation. -The focus is on investments from pre-seed to Series A and beyond. -LEAD VC operates multiple funds, including the Lake Nona Fund and the Advantage Fund -The merging of sports and health is a key trend in the industry. -Virtual reality faces challenges, while augmented reality is gaining traction. -Youth sports and women's sports are emerging markets for investment. To learn more, visit: www.lead.vc/  Get in touch with Thomas Rudy at: www.linkedin.com/in/thomasrudy/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction  05:45 Lead VC's Investment Strategy 11:35 Funds and Their Focus Areas 20:06 Success Stories and Market Trends 32:22 Future Directions

🎙For the last episode on sustainability in sports, the SportsTech Allstars Podcast presents: Pierluigi Zacheo, Founder at MyStadium Ltd.  MyStadium is a Sustainability Consultancy that offers strategic advice for the Sports/Events industry. In this conversation, Rohn and Pierluigii Zacheo discuss the critical role of sustainability in sports, emphasizing the importance of technology and innovation. They explore the definition of sustainability, the various stakeholders involved, and share case studies from Formula E and the NBA. The discussion highlights the complexities of integrating sustainability into operations and the potential of technology, particularly generative AI, to optimize processes and reduce carbon footprints. The conversation concludes with a look at future projects and the importance of aligning with ISO standards for credibility in sustainability efforts. Takeaways -Sustainability in sports means creating a circular economy. -Stakeholders include not just shareholders but also communities and the environment. -Mapping stakeholders is crucial for understanding their needs. -Integrating sustainability into operations requires significant effort. -Sustainability should be part of the organizational culture. -Data collection is essential for measuring sustainability efforts. -Generative AI can optimize logistics and reduce emissions. -ISO standards provide a framework for sustainable event management. To learn more, visit: https://www.mystadium.net/ Get in touch with Pierluigi Zacheo at: https://www.linkedin.com/in/pierluigizacheo/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction to Sustainability in Sport and Innovation 03:21 Pierluigi Work in Sustainability 05:49 Considering Stakeholders 08:34 Projects and Examples 12:38 Role of Tech in Sustainability 16:07 Creating a Culture of Sustainability 19:48 Opportunities for Innovation and Technology 30:23 Future Plans 32:51 Favorite Sporting Moment

🎙Continuing the focus on sustainability in sports, the SportsTech Allstars Podcast presents: Christian Theil, CEO at turfcoach.  In this conversation, Rohn and Christian talk about the intersection of technology, sustainability, and sports. They discuss how Turf Coach digitizes pitch conditions to help groundskeepers manage turf more effectively, the importance of pitch quality on game performance, and the company's expansion into other sports. Christian shares insights on sustainability in turf management, future trends, and the innovations Turf Coach is pursuing to enhance their product offerings. Takeaways Turf Coach digitises pitch conditions for better management. Christian's background includes sustainable land use at the UN. Data analytics helps groundskeepers make informed decisions. Pitch conditions significantly impact game performance. Turf Coach works with top-tier clubs across Europe. The company is exploring opportunities in cricket and rugby. Sustainability is a key focus for Turf Coach's operations. Future trends include innovations in pitch maintenance technology. To learn more, visit: www.turf.coach/  Get in touch with Christian Theil at: https://www.linkedin.com/in/christian-theil-b87384237/?locale=en_US Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

🎙Focusing on sustainability in sports for the next few weeks, this SportsTech Allstars Podcast presents: Ioannis Konstantopoulos, Sustainability Advisor at InNews. This conversation delves into the emerging theme of sustainability in sports, exploring its significance, regulatory landscape, and the role of technology and innovation in driving sustainable practices within sports organisations. Ioannis shares insights on how sports entities are adapting to new regulations, the importance of measuring environmental impacts, and the collaborative efforts between sports organisations and technology providers to enhance sustainability initiatives. Takeaways Sustainability in sports has gained momentum in recent years. Regulations are now mandatory for sports organisations in Europe. Football is at the forefront of sustainability efforts. Organisations are moving from voluntary to mandatory sustainability practices. Technology plays a crucial role in measuring and addressing sustainability. Consulting firms help organisations develop and implement sustainability strategies. Real-time data is essential for effective sustainability management. Innovative solutions are being developed to reduce environmental impacts. Collaboration between sports organisations and startups is increasing. The future of sports sustainability lies in supply chain innovation and digital platforms. To learn more, visit: www.thesportsfootprint.gr Get in touch with Ioannis Konstantopoulos at: www.linkedin.com/in/ioannis-konstantopoulos-b7b706140/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

🎙 Last on the Esports World Cup series from the New Global Sports Conference, the Sports Tech Allstars Podcast presents: Andrew Chen, General Partner of Andreessen Horowitz. Andrew Chen is a General Partner for A16Z GAMES, focused on the intersection of tech and gaming — this includes AI, studios, infrastructure, and consumer apps. We talk about gaming, fantasy sports and esports in depth. Followed by the things that eSports and gaming could learn from sports to enhance itself, and how storytelling is key in all of it. What are the stories? How do you create that conflict? How do you create these anchor events to bring that together? Andrew is a prolific writer and for the past decade, he’s written hundreds of essays at andrewchen.com on the topics of startups and user growth. He is the author of the best-selling business book THE COLD START PROBLEM, published by Harper Business, which explores how new startups launch and scale by leveraging network effects. Prior to joining a16z, Andrew led the Rider Growth teams at Uber, and worked at a number of venture-backed startups. To learn more, visit: https://a16z.com/games/ Get in touch with Andrew Chen at: https://www.linkedin.com/in/andrewchen  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

🎙 Next up on the Esports World Cup series from the New Global Sports Conference, The Sports Tech Allstars Podcast presents: MJ Acosta- Ruiz, Sportscaster & TV Host at ESPN MJ Acosta-Ruiz is a television host and sportscaster, currently featured as the anchor of ESPN's Sportscenter and as a sideline reporter for ESPN Deportes' Monday Night Football. We have a lovely chat about the takeaways from the Esports World Cup and the New Global Sports Conference. The Emmy Award winning journalist became the first  woman of color to host a show at NFL Media. Fully bilingual in English and Spanish, you can find her working internationally to reach the diverse and growing landscape outside of the U.S.  With nearly 15 years in the TV & Entertainment industry, she continues her work as an advocate for representation and equality. MJ works closely with women’s empowerment groups such as A Seat at the Table and is dedicated to amplifying the voices of marginalized communities.  To learn more, visit: https://espnpressroom.com/us/press-releases/2024/07/mj-acosta-ruiz-joins-espn/ And NGSC at: newglobalsportconference.com Get in touch with MJ at: https://www.linkedin.com/in/mjacostatv/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

🎙 Continuing the esports World Cup series, The Sports Tech Allstars Podcast presents Mike Milanov, Chairman - Advisory Board, Gaming & Esports at Qiddiya. Mike is a seasoned gaming and esports veteran with a unique blend of industry expertise, entrepreneurial drive and a passion for shaping the future. As Chairman of the Advisory Board, Gaming & Esports at Qiddiya, Milanov spearheads the development of the global gaming and esports hub, the Qiddiya City Gaming & Esports District, ensuring it boldly aligns with the Kingdom of Saudi Arabia's Vision 2030. He oversees projects ranging from cutting-edge esports arenas to themed gaming hotels, all infused with the latest technology and architectural excellence. Demonstrating his strategic foresight, Milanov has contributed to developing forward-looking projects in the gaming and esports industry extending into 2050. Prior to joining Qiddiya, Milanov served for years as Chief Operating Officer and Chief Business Development Officer at Team Liquid. Inspired by his background as a professional World of Warcraft gamer, Milanov brings a "world-first" mindset to Qiddiya. Drawing on strategic thinking and long-range planning, he collaborates with global industry stakeholders to position Qiddiya as the undisputed global epicenter of gaming and esports.  To learn more, visit: qiddiya.com Get in touch with Mike Milanov at: https://www.linkedin.com/in/thixnation/ Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/

🎙 Starting the esports World Cup series, The Sports Tech Allstars Podcast presents none other than the CEO himself, Ralf Reichert.  Ralf grew up as a native gamer with a passion for competition in the physical world as much as the digital. In the late 90s, he founded SK Gaming with his brothers, Tim and Benjamin, as one of the first esports clubs, and competed at the highest level - which subsequently made him fall in love with the industry. Excited to build this industry, Ralf and his team co-founded ESL, and embarked on the quest to build the largest stages for the new sport that turn athletes into stars worldwide. What was intended to be a quick win evolved into a lifelong journey. ESL has since become the largest esports brand, and company culminating in a billion-dollar transaction in 2022 to form ESL Faceit Group - EFG. Ralf has served as Chairman at EFG, on the mission to create worlds beyond gameplay, where esports and gaming collide. In October 2023, Ralf took on the role of CEO at the Esports World Cup Foundation with a mandate to elevate esports to one of the world's premier sports, while expanding the Foundation as a driving force in its development. To learn more, visit: esportsworldcup.com  Get in touch with Ralf Reichert at: https://de.linkedin.com/in/ralfreichert  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ #sportstech #sportsbusiness #sportstechnology #sportsbiz

🎙 For the last week of broadcasting tech on the SportsTech Allstars we have Rajat Baweja: Lead, Content Partnerships & Non Cricket Monetisation at Disney Star Disclaimer: The views and opinions expressed in this content are solely those of the author and do not reflect those of Star Sports. Any opinions expressed should not be interpreted as an endorsement by the company. Summary The conversation revolves around sports broadcasting and how broadcasters monetize  the value of sports rights in India. Rajat Baweja, from Star Sports, discusses the strategies broadcasters use to drive their P&Ls to a positive outcome every year. He further explains that the Subscription revenue and the Advertising revenue are the primary ways broadcasters maximize their revenues in India. They also focus on building heroes and engaging with fans to generate value. Rajat mentions that the merger between Disney and Reliance will likely make the merged entity the most dominant player in the Indian sports broadcast ecosystem. He also discusses the monetization strategies for different sports, such as Cricket and Kabaddi. As one of his specializations, Rajat discusses how Star Sports monetizes sports broadcasting rights through advertising and activations. He explains the importance of keeping sponsors satisfied with their investments by offering them unique engagement opportunities with fans. Rajat shares examples of innovative activations, such as using AI to dub Steve Smith's voice in Hindi and incorporating AR technology into broadcasts. He also discusses the process of keeping a look out for and implementing new activations in sports, highlighting the need for constant market research and higher collaboration within the team. In conclusion, Rajat emphasises the importance of delivering great value to advertising partners and enhancing the overall fan experience for sports lovers.  Takeaways Subscription revenue and Advertising revenue are the primary ways sports broadcasters monetize in India Building heroes and engaging with fans are one of the most important strategies for generating value in sports broadcasting The merger between Disney and Reliance will likely make the merged entity the most dominant player in the Indian broadcast ecosystem Different sports have different monetization strategies, such as sponsorships and advertising, and brand solutions The value of sports broadcasting rights in India is influenced by market demand and competition Star Sports monetizes sports broadcasting rights through advertising and activations Keeping sponsors satisfied of their investment involves offering unique engagement opportunities which helps take the brand closer to fan Innovative tech based activations include using AI to dub voices and incorporating AR technology into broadcasts. Finding and implementing new activations requires constant market research and collaboration within the team. Delivering high value to commercial partners is crucial for success in sports broadcasting To learn more, visit: https://www.disneystar.com/about-us/sports/  Get in touch with Rajat Baweja at: https://www.linkedin.com/in/rajat-baweja-3730939/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction 04:40 Value of Sports Rights in India 09:40 Managing P&L in Sports Broadcasting 11:55 Challenges and Opportunities in Growing Sports 14:50 Monetising Sports Rights 17:24 Importance of Right Properties  21:02 Managing Main Sponsors  24:41 AR Experiences & Contextual Integration 26:49 Personalised Content & AI Technology 29:08 Global Trends in Sports Broadcasting 33:53 Future of Sports Broadcasting

🎙 This week on the SportsTech Allstars we have Francis Casado, Head of International Business Development at 3D Digital Venue. Francis and Rohn discuss the evolution of digital twins and virtual environments in the sports and entertainment industry. Francisco shares how 3D Digital Venue helps venues modernize and simplify venue mapping, enhance online ticket purchase flows, and improve event discovery for fans. They also discuss the revenue opportunities that digital twins can unlock, such as creating virtual experiences and engaging global audiences. Francisco highlights the importance of mobile technology and the shift towards digital consumption in the industry. He also mentions the company's plans for the future, including implementing AI and expanding their reach to more venues. Summary 3D Digital Venue helps venues modernize and simplify venue mapping, enhancing the online ticket purchase flow and improving event discovery for fans. Digital twins and virtual environments have become essential tools for venues to communicate and promote their spaces to fans and customers. There are revenue opportunities in creating virtual experiences and engaging global audiences through digital twins. The market for digital twins and virtual environments has evolved, with more sports entities and venues recognizing their value and adopting these technologies. The use of mobile technology and digital solutions in stadiums and venues is becoming increasingly important for enhancing the fan experience. To learn more, visit: https://3ddigitalvenue.com/  Get in touch with Francis Casado at: https://www.linkedin.com/in/franciscasado/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Chapters 00:00 Introduction  02:52 Origin Story  06:41 Evolution of Digital Twins in Sports Venues 09:33 Revenue Opportunities of Digital Twins 12:40 Market Maturity and Buyer Education 14:27 Trends in the Digitization of Venues; Role of AI 23:24 Future Plans  26:36 Favorite Sporting Moment

🎙 This week on the SportsTech Allstars we have Jake Schuster, founder and CEO  of Gemini Sports Analytics. Jake discusses the evolution of their product and the challenges of selling to sports teams. He highlights the importance of simplifying the user experience and focusing on the needs of decision-makers, such as general managers. Jake also emphasizes the value of early clients and the need to make it easy for investors to connect you with others. He shares his excitement about building a mobile experience for general managers and the potential of componentized models and metrics. Jake also discusses market trends, including the frustration with analytics departments and the untapped potential of tracking data and data visualization. Takeaways Simplify the user experience and focus on the needs of decision-makers. Early clients are valuable and should be treated as investors. Make it easy for investors to connect you with others. Build a mobile experience for general managers. Focus on componentized models and metrics. Address the frustration with analytics departments and untapped potential of tracking data and data visualization. To learn more, visit: GeminiSports.ai Get in touch with Jake Schuster at: https://www.linkedin.com/in/jake-george-schuster-2263a359/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the Global SportsTech Ecosystem Report 2024: https://sportstechx.com/reports/gster2024/ Chapters 00:00 Background 03:09 Lessons Learned as a Founder 08:26 Customer Base and Market Focus 12:15 Working with Investors  17:22 Product Evolution 21:27 Building a Mobile Experienc 26:03 Market Trends: Frustration with Analytics Departments 27:00 Untapped Potential of Tracking Data  28:48 Favorite Sporting Moment

🎙 Last in our series on innovations in sports broadcasting, this week we have Carlos Ballesteros Hernández, Co-founder & CEO at Pendular. Carlos discusses the journey of setting up the company and the problem they solve in the broadcasting space. Being a serial entrepreneur, Carlos has rich advice for others looking to enter this space; given his extensive experience in overcoming challenges while setting these companies up.  Pendular generates automated highlights and real-time clips from streaming feeds for clubs and broadcasters. Their technology eliminates the need for manual editing and saves costs for companies. Their turnaround time for generating highlights is just one to two minutes. They are now working with top sports entities like the Australian Open and are growing rapidly.  Takeaways: The future of sports content involves personalized and hyper-personalized content, and AI will play a crucial role in generating and analyzing content. Linear TV will not die, but the way people consume content is changing, and companies need to adapt to new consumption patterns. They started with a focus on vertical video content and have expanded to other formats. They are working on implementing AI capabilities to analyze entire games and personalize content. To learn more, visit: https://pendular.io/  Get in touch with Carlos Ballesteros Hernández at: www.linkedin.com/in/carlos-ballesteros-hernandez/  Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Data & Insights about SportsTech startups and the surrounding ecosystem. Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/ Download the Global SportsTech Ecosystem Report 2024: https://sportstechx.com/reports/gster2024/ Chapters 00:00 Setting up Pendular  03:50 Generating Videos in Various Formats 08:28 Challenges and Success Stories 15:04 Advice for Entrepreneurs 19:36 Personalizing Content and AI Capabilities 23:10 Future of Sports Broadcasting 27:45 Favorite Sporting Moment 29:41 Next Steps for Pendular