#1083 - How niching down actually converts better

. Trying to appeal to everyone feels like the safe choice, but it actually makes you harder to sell to, not easier, which is why the riches really are in the niches. . 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 - Why fewer, higher quality buyers beat a broad, generic audience - Why specialists sell easier than generalists, even with fewer people to sell to - How staying in your lane can actually grow your business faster . James explains why he turns down generic sales training work to stay focused entirely on messaging, helping people explain what they do. It's a tight niche with very few people in it, but almost every business struggles with the exact problem he solves. . He breaks down the common misconception that being all things to all people gets you more clients. In reality, the opposite tends to be true. The more specialised you become, the easier you are to sell to, because buyers connect with you and understand exactly why you're the person to talk to. . 𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱 niching down . specialist vs generalist . B2B sales . positioning . conversion rate . sales messaging . value proposition . business strategy . This is episode 1083 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀 LinkedIn → https://www.linkedin.com/in/jamesnewelluk/ . 📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽) https://www.practicalsalestraining.com . 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 https://www.clearsalesmess