#109 - Leveraging Media for Fitness Business Owners w/ Ghitta Larsen

In this episode, I talk to Ghitta Larsen. She was born and raised in California's Bay Area, Ghitta moved to New York City to pursue her passions in filmmaking. Graduating from New York University's Tisch School of the Arts, she found herself specializing in cinematography. ​Professionally trained, her skills range from being a Director of Photography (DP) to Camera Operation, to pulling focus as a 1st AC. After shooting primarily athlete, and sports media, she has turned her focus toward commercial visuals and narrative films. Shooting a variety of content has allowed her to refine her style, and the ability to adapt the vision of the client onto the screen.If you know Marcus Filly, she is the reason behind those amazing videos on Marcus’ Instagram and Youtube videos. She is really talented with her chosen crafts. We talk about how to be creative in editing commercial videos, how to determine if the media is effective, facts about Instagram and posting and more interesting topics  Show Notes:(07:43): Where did the interest in the media come from?(12:08): How to be creative in editing commercial videos(19:52): Is it possible to create a team with the same interest in photography?(25:41): How to determine if the media is effective(32:35): Facts about Instagram and posting(37:06): Benefits of social game/media planning(47:09): Things you need to consider before starting a podcast(51:39): Why would people be interested in the media?(01:03:39): Takeaways in this episode(01:04:39): How to support Ghitta How to connect with Ghitta Larsen:Website: https://www.ghittalarsen.com/Instagram: https://www.instagram.com/ghitta.larsen/?hl=enYoutube: https://www.youtube.com/channel/UCqMxaCiwXEPIgKNCc-1MTFwConnect with me:Habit Chess Newsletter: https://geni.us/VU0ptPod Mahal book on Amazon: https://geni.us/16YofIWork with me: https://geni.us/C1qB3DaGet in touch: https://geni.us/gBtz