109. Why Low-Ball Pricing Won't Save Your Business | ft. Dan Wheeler

In this episode, Craig sits down with podcast guest Dan Wheeler for an unfiltered conversation on what happens when contractors slash prices just to stay busy . They dive deep into the real-world frustrations of running a fence company—from competing against $5,000 hand-saw-wielding landscapers to dealing with callback nightmares on wood installs . Craig and Dan break down why undercutting your margins is a race to the bottom and share practical, proven strategies for building a long-term, resilient business . Learn how tightening up project management can drastically boost crew retention, how working with regional suppliers can protect your margins, and why you need to step out from behind the desk spreadsheets and get back to perfecting your craft . Plus, stick around for inside scoop on FenceTech, upcoming industry events, and trade show prep !