1092: Marketing Mastery: Chick-fil-A’s Rise from Fast Food to Global Phenomenon with Steve Robinson

Steve Robinson, former Chief Marketing Officer for Chick-fil-A, is the Chief Marketing Officer of S Robinson Consulting. During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company's growth from 184 stores and $100 million in sales to over 2,100 stores and $6.8 billion in annual sales.Listen to this informative Sharkpreneur episode with Steve Robinson about his journey at Chick-fil-A, the challenges of growing a fast-food brand, and the strategies that led to Chick-fil-A's success.Here are some of the beneficial topics covered on this week’s show:- How valuable a marketing department can be when growing a business- Why it is critical to move from transaction-focused to brand-focused marketing- What goes into brand building and defining a corporate purpose- How Chick-fil-A developed its unique operator model that impacts service quality- What role iconic campaigns, like "Eat Mor Chikin", play in brand recognition Connect with Steve:Guest Contact InfoLinkedIn: https://www.linkedin.com/in/srobinsonconsulting Links Mentioned:https://srobinsonconsulting.com/ https://www.amazon.com/Covert-Cows-Chick-fil-Chicken-Iconic/dp/1400213169/ref=sr_1_fkmrnull_1?crid=2S490OI1JNM5&keywords=covert+cows+and+chick-fil-a&qid=1553123926&s=gateway&sprefix=covert+cows+and%2Caps%2C134&sr=8-1-fkmrnull Learn more about your ad choices. Visit megaphone.fm/adchoices