10X Rule for Startups

10X rule your Startup Today, we'll talk about the 10X rule for Startups. For startups to displace an incumbent, the offer needs to be 10X better than the current alternatives. So often, startups go to market promising their customer an ROI of 10, 20, or 30% better. Unfortunately, that's not enough to win over customers from an established player. Your startup is an unknown quantity so you have to make a compelling offer. A 10X improvement comes through cost reduction and increased productivity. If I launch a product that is 5X cheaper and provides 5X more value, then I am offering a 10X improvement. If your business is struggling, then ask yourself, "how is my offering 10x better than the competition?" If the answer is, 'I don't know' then that may be part of the challenge you have in closing customers. Try this. Imagine your product is 5X cheaper and 5X better than the competition? What would it look like and at what price? Now you have a vision of what to build and how to price it. Thank you for joining us for the Startup Espresso where we help startups and investors connect for funding. Let's go startup something today!