11 - Content Creator Collaborations: How To Make Them Work

The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies.We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth LabWe caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectivelyPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected] – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]