Irish Marketing Podcast
by Tinpot Productions
The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday. Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield. We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed. Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]
Episodes
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62 - Behind The Christmas Campaign: BBH and Tesco
In this episode Daryl welcomes Amy Crowe Business Lead & Partner at BBH Dublin and Marcus Gemal Executive Creative Director to talk about the making of Tesco’s major seasonal campaign, "Helping Christmas Feel Magic". It all started with an ambitious client brief to "create Ireland's next iconic...
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61 - Barry Muldowney: Group MD, Verve The Live Agency
This week, Daryl sits down with Barry Muldowney, Group Managing Director of Verve, the live agency to explore Verve's expansion from a homegrown Dublin agency into an international live experience powerhouse with teams in London, Amsterdam, and Singapore. Key topics covered in this episode…
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60 - Rachael Ryan: Post Tik Tok & The Rayn Collective
This week, Daryl is joined by Racheel Ryan, former Global Head of Research & Insights at TikTok, to discuss her move from New York back home to Connemara and the launch of The Rayn Collective alongside her sister Hannah. Up for discussion is - Why a flexible creative collective model based in the...
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59 - Sounding Out with Mark Ritson, Ralph Van Dijk and Mario Rosenstock
In this special edition of The Irish Marketing Podcast, we bring you highlights from Radio Centre’s Sounding Out 2026 conference at the Mansion House in Dublin, exploring the core theme of profit and trust in audio advertising. Featuring standout moments from world-renowned experts, including...
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58 - Behind the Scenes: Smyths Toys Character Campaign
Daryl is joined by Sinéad Byrne, European Marketing Director at Smyths Toys Superstores, and Jen Speirs, Chief Creative Officer at Droga5 Dublin, to discuss the creative strategy behind Smyths Toys’ new European Christmas campaign. Reimagining Smyths’ iconic 300-page catalogue—a cherished holiday...
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57 - Paddy Power's Michelle Spillane: MII Marketing Champion 2027
In this weeks ep, Daryl is joined in Tinpot Studios by Michelle Spillane, Managing Director of Online at Paddy Power, following her recognition as the Marketing Institute of Ireland's National Marketing Champion 2027. With a stellar 30-year career spanning senior marketing leadership roles at…
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56 - Thinkie: Refreshing Social Media With Jonathan McCrea
In todays ep, Daryl is joined by broadcaster and tech commentator Jonathan McCrae to discuss Thinky—his new algorithm-free social network built as an antidote to modern digital noise. Together, they explore: Building Thinky: Why Jonathan built an independent, algorithm-free platform with no AI...
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55 - Boys & Girls Skoda Tapestry of Ireland Campaign
On todays ep, Daryl is joined by Jesse Newman (Art Director at agency Boys and Girls) and textile artist Eileen McNulty to discuss the story behind Škoda’s installation at Dublin Airport. Together, they discussed how Škoda's "We're All Woven into the Fabric of Ireland" campaign brought a 3m x 1m...
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54 - Top of the Shops - Top 100 Brands 2026
Daryl is joined in Tinpot Studios by Maev Martin (Editor of Checkout) and Ruth Lloyd Evans (Senior Business Insights Manager at NIQ) to unpack the Checkout Top 100 Brands for 2026. Together, they break down Ireland's latest grocery retail trends, brand performance, and shifting consumer habits,...
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53 - The IAB Creator Summit
On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns....
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52 - Fierce Mild Launch Lively Lager
Daryl is joined in the studio by Fergal Carroll, co-founder and head brewer of Fierce Mild—Ireland’s first and only dedicated non-alcoholic brewery. Fergle talks about launching their new Lively Lager, the origin of the brand and the R&D and guerrilla marketing required to disrupt a market...
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51 - Una Herlihy From The Indie List
In this episode, Daryl sits down with Una Herlihy, co-founder of The Indie List, to explore the massive structural shift towards independent working and freelance talent in the marketing industry. We track the platform's incredible journey from a single LinkedIn post written on a garden hammock…
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50 - Orchard Thieves: The Foxpack Unpacked
In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators. Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard...
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49 - Creatives Series: Karl Waters
In this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his...
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48 - Creatives Series: Kevin Keenan
In this episode of our summer creative series, Daryl sits down with Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything. Spanning a 20+ year career, Kevin shares his journey from cutting his teeth…
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47 - Creatives Series: John Kilkenny
John Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector. John discusses how his initial passion for creativity...
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46 - Creatives Series: Bridget Johnson
In our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand. Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally...
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45 - Creatives Series: Molly Kiely, Ringers Creative
Through the Summer we are spotlighting some of Ireland’s finest creatives - on todays podcast Daryl speaks to Molly Kiely who is an indepedent documentary maker and also part of the team at Ringers Creative The interview with Molly is timely in some ways coming hot on the heels of an interview…
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44 - Creatives Series: Nick Kelly Part 02
In part 2 of our Creative Series interview Nick Kelly traces a remarkable journey from disillusioned musician to pioneering filmmaker, taking in hand-written pre-crowdfunding campaigns, Oscar-shortlisted shorts, high-budget Guinness ads, and casting Michael Fassbender along the way. And then, on…
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43 - Creatives Series: Nick Kelly Part 01
In the first of our Creative Series, Daryl sits down with acclaimed Irish creative Nick Kelly — filmmaker, musician and award-winning copywriter — to explore his career. We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear...
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IMP Short Cut: The Pub That Refused To Die
In light of the news that Publicis Dublin, Thinkhouse and Heineken picked up a coveted Grand Prix and four bronze lions at Cannes last week, we're replaying part of my interview with Fiona Curtin, Marketing Director at Heineken where she spoke about the campaign in question, The Pub That Refused…
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42 - Roy Keane, High Expectations, and Sky's Bold Bet
In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most talked-about advertising campaigns. They reveal...
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41 - Emma Kelly on Elevate Turning 25
What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that. Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the...
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40 - Ringers Creative: Solving Proper Problems
What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about agency life, culture, and what it really means...
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39 - How To Become A Market Of One & Tackling Traffic Decline
Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin...
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38 - Markgo - Big Marketing for Small Businesses
What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work? They build something new. In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy…
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37 - Live from The Podcast Show London 2026: Trends and Takeaways
The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry. Jennifer Dollard, Content Director at ACAST, unpacked…
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36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media
How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape? In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we...
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35 - Paul Dervan: The Essential Guide to AI For Marketers
What separates the marketers who will thrive in an AI world from those who won't? According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple...
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34 - Exclusive: Inside the New Bord Gáis Energy Campaign
What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and...
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33 - Mark Shanley And The Art of Unique Creative Direction
What does it actually take to make advertising that people love rather than skip? In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\TBWA someone who grew up playing in ad agency art departments…
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32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO
How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and...
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31 - Fiona Curtin - Marketing Director, Heineken
For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation. In the course of the interview, Fiona lifted the lid on...
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30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research
On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform…
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29 - Ken Robertson Talks Tenth Man "Punk Spirit"
Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview. This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in...
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28 - Irish Audio Awards Highlights with Mark Shanley, Damian Hanley, Alex Jenkins
The Irish Audio Awards which took place in Smock Alley Theatre in Dublin last week. This is an unusual event which steps outside the norms of your average awards show. The Audio Awards is not just about giving out gongs; it’s a fully fledged show and live event including podcast interviews, live...
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27 - Pitch Perfect 2026 Winners, Saor Water and Examinaite
On the pod this week we're covering the Pitch Perfect 2026 Final which took place in TU Dublin Grangegorman. We spoke to the overall winner Ryan Ormonde from Saor Water and Gavin Doyle from Examinaite who picked up the audience appreciation award on the day. The standout winner of the Pitch…
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26 - Súil Feasa Report - How to Improve Advertising Through The Irish Language
We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01. On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to...
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25 - Barry Dooley on the 75th Anniversary of Association of Advertisers in Ireland
It's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions, Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in...
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24 - Disappoint Your Clients with Danny Cullen, The Public House
This week's podcast as follow up to a recent article by Danny Cullen Associate Creative Director at The Public House. The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly...
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23 - Droga5 Dublin 26 Minutes Samaritans Campaign
In this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration. We spoke about the concept of the "26-Minute" Campaign with the insight being built...
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22 - Ken from Tenth Man Part 01:The Paddy Power Years
This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man Ken spoke to us about How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny. How the company hired Nick Leeson—famous...
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21 - Mark McCann and the Oliver Ireland Secret Sauce
On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. The "In-House Ecosystem" Model -...
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20 - Paul Kelders, Jump! Innovation Agency & Eoin Tuohy, Pitch Perfect Winner
Pitch Perfect is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former...
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19 - Bord Gáis Energy Know Your Power with Meadhbh Quinn and Ken Robertson
On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with…
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18 - Spotify Allianz Seatbelters Campaign, Jonathan McCrea talks 2026 Tech
We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today. Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an...
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17 - Irish Marketing Podcast Wrapped Part 02
The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, including an interview with Keith Lawler from...
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16 - Irish Marketing Podcast Wrapped Part 01
As we close out the year we’re going to bring you 2 best of editions featuring some of the highlights of the podcast so far. Over todays podcast and next weeks you will hear our top 6 podcast moments. We’ve had a look at the stats and found the episodes that have garnered the most downloads so…
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15 - Fever Pitch - The Problems With Pitching Part 02
On today's podcast, we've got part 2 of our conversation with career adman turned pitch consultant Ray Sheerin. In a wide ranging conversation, we covered the following points. How pitching can be good for team building and office morale Why the most creative ideas don't always make the deck Why...
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14 - Fever Pitch - The Problems With Pitching Part 01
On today's pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management....
About this show
The Irish Marketing Podcast, powered by IMJ and Tinpot Productions drops every Friday.
Each week we give you the need to know on what's happening in Irish marketing with interviews, insights and context from the frontlines of adland and further afield.
We know you're busy so it's always short, informative and to the point with absolute minimum faff guaranteed.
Presenter - Daryl Moorhouse Sound Engineer - Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin
if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]
Hosted by
Tinpot Productions