11# Forskellen på virksomhedens og indkøbers behov

Behovsafdækning – to gange! Når du er til kundemøde så vil du nok gerne finde frem til kundens behov. Men du overser måske en detalje! Er det kun kunden som har behov? Ja – og nej. For hvem er kunden egentlig? Er det virksomheden? Er det indkøberen? Er det privatpersonen som er inden i indkøberen? […]

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11# Forskellen på virksomhedens og indkøbers behov

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