#11. Growing a Local Gift Shop From the Ground Up

In this episode of Drip Trickle Flow Flood, we sit down with Kali Berg, the co-owner of Wild Hemlock in Anacortes, WA, a charming Pacific Northwest gift shop that’s much more than meets the eye. From rebranding her store to juggling screen printing, knitwear, and knitting classes (all in 1,000 square feet!), Kali walks us through what it really takes to create multiple income streams as a brick-and-mortar entrepreneur. You’ll hear about how she listens to customers, diversifies offerings, and even rolls tables out of the way to host knitting circles. This one’s a must-listen for anyone thinking of launching a retail or local business.You’ll hear:Why Kali rebranded from Ink & Wool to Wild Hemlock, and how customer confusion led the wayWhat it’s actually like running a boutique retail shop in a seasonal tourist townHow she diversifies her income with screen printing, classes, consignment, and marketsThe boundaries (and lack thereof) of working with your spouse and running a family businessHer creative approach to space, inventory, and marketing on a tight budgetWhat makes Anacortes’s small business community so powerful, and how it keeps her inspiredRate and ReviewIf you loved this episode, please take a moment to rate and review Drip Trickle Flow Flood on your favorite podcast app. It helps new listeners discover the show and it makes our day. Thanks for listening!Links:Wild Hemlock:https://www.wildhemlockpnw.com/Tony’s website:https://tonymoceri.com/Melissa’s website:https://melissacassera.com/💌 Want more?Subscribe to the newsletter for income ideas that drip, trickle, flow, and flood into your life.https://driptrickleflowflood.substack.com/ Disclaimer:The information provided in this podcast is for informational and entertainment purposes only and should not be considered financial, investment, tax, or legal advice. The opinions expressed by the hosts and guests are solely their own and do not reflect the views of any companies or organizations they may be affiliated with.Listeners should conduct their own research and consult with a qualified financial professional before making any investment or financial decisions. While we strive for accuracy, we do not guarantee that the information presented is complete, current, or applicable to your specific situation. Investing involves risk, including potential loss of principal.By listening to this podcast, you acknowledge and agree that the hosts, guests, and producers are not responsible for any financial decisions you make based on the content discussed.