11. How to be soulful AND skillful in your marketing (Incongruence, Part 2)

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.Listen to hear more about:Why modern marketing is built on insecurity — and how we got hereHow to spot incongruence in your own business without shame or blameWhat I call “the third way”: a path that’s both soulful and skillfulFour key elements of aligned business: self-knowledge, craft, feedback, and real timelinesWhat to do when things aren’t working — even when you’re doing everything “right”This episode will help you stay grounded, skillful, and true to yourself — even when results are slow, and the noise of the industry gets loud. ———I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business.📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails📷 Instagram — @simone.grace.seol