#11 Playbooks - What we need and why

Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them. Topics discussed in the episode:Do playbooks reduce creativity?Sales onboarding with vs without playbooksWhat is Demand Generation PlaybookHow playbooks help new employeesWhat needs to be in an effective Sales playbookWhy the CRM is an important part of a playbookDo we need standardized outreach cadences?Standardization vs. CreativityWhy Marketing needs a playbook as wellWhy it's more fun to work in Sales and Marketing