Frenemies - Where Sales and Marketing Talk

Most founder-led companies treat ICP as a demographic checklist. Joris van Kappen thinks that's where growth goes wrong.In this episode of Frenemies, Julia sits down with Joris van Kappen, founder of Accelor Hub, who has spent his career building, buying and selling companies before becoming a GTM consultant for founder-led B2B scale-ups between €1M and €10M ARR. His work sits at the intersection of ICP discipline, positioning and what it actually takes to make a commercial function work in practice.This is a peer conversation between two practitioners who work in overlapping territory, and it gets honest about where founder-led GTM most often breaks down.Topics covered in this episode:Why ICP is a strategic filter, not a demographic checklist, and how to operationalize itThe shared meaning problem: why everyone in the company has a different definition of the ICPHow to score and bucket prospects so sales, marketing, and CS are all working from the same source of truthWhat happens when the founder's mental model never gets downloaded into the organizationWhy scaling is not linear, and what S-curves actually mean for go-to-market strategyThe difference between winning customers and winning with customers"Excel always works like that. Reality doesn't." Follow Joris van Kappen on LinkedInLearn more about Accelor Hub 

Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly.In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, a product analytics platform that sits very close to real customer behavior data. Dorothea has been at the forefront of integrating AI into Mouseflow's marketing function and recently led roundtables on AI in marketing at SaaSiest.This conversation is practical, honest, and grounded in what's actually working — not what sounds good on a panel.Topics covered in this episode:Why most companies have AI activity, not an AI strategy, and why that's okay for nowThe "chill pill" take: why you're probably not as behind on AI as you thinkHow to start with AI when your data foundation isn't perfect yetWhy Claude is transforming how marketing teams work with data in real timeThe death of MQL scoring, and the shift to signal-based intentHow AI is changing the collaboration between sales, marketing and productWhere human judgment still matters most in marketing decisionsWhy your competitors have access to the same AI toolsFollow Dorothea Gam on LinkedIn Learn more about Mouseflow

Most SaaS companies built their economics on a simple truth: the cost to serve the next customer is practically zero. AI is changing that and most companies don't see it coming.In this episode of Frenemies, Julia sits down with Roee Hartuv, Senior Pricing Advisor and Go-to-market expert at Willingness2Pay. Roee works with SaaS companies navigating one of the most urgent commercial challenges of the AI transition: when the underlying cost structure changes, your pricing model, go-to-market strategy, and cross-functional alignment must change with it.Topics covered in this episode:Why seat-based pricing breaks down when AI enters the productThe AI cost blindspot: most SaaS companies have no visibility on per-customer AI costsWhy consumption-based pricing aligns revenue and cost in a way seats never canThe growth team concept, and why it's the best cross-functional answer to GTM speedWhy PLG companies are better equipped for the AI transition than traditional SaaSWhat agile go-to-market actually looks like in practice"AI is going to eat software", and what that means for your business model right nowFollow Roee Hartuv on LinkedIn Learn more about Willingness2Pay

Most go-to-market playbooks are built for 30–90 day sales cycles. What happens when yours runs 1–2 years?In this episode of Frenemies, Julia sits down with Josephine Kleiner, Head of Sales at Vitus Cloud, a scale-up selling data management infrastructure into the construction industry. A complex, relationship-driven, and traditionally slow-to-adopt market where trust takes years to build, and the standard SaaS playbook fails fast.Josephine shares how she approaches pipeline, experimentation, and alignment in a world where revenue is always further down the road than you'd like - and why protecting your ICP might be the most important growth decision you make.Topics covered in this episode:Why the standard SaaS go-to-market playbook breaks in complex industriesHow to manage pipeline when sales cycles run 1–2 yearsThe leading indicators that matter before revenue shows upHow Vitus built OnSight, a full go-to-market program that started as a 3-person experimentWhy bad-fit customers aren't just a churn problem, they're a growth problemBalancing quantitative data with relationship-driven insightWhat construction can teach every B2B team about trust, patience, and staying top of mindFollow Josephine Kleiner on LinkedIn Learn more about Vitus CloudRead the OnSight 2026 Status Report

In this episode of Frenemies - where growth meets reality, I’m joined by Adam Holgren to unpack what actually drives growth in modern B2B and where many companies still get it wrong.We talk about the shift from product-led differentiation to brand and narrative, why “demand generation” might be misunderstood, and how attribution fits into a reality where buyer journeys are anything but linear.From crowded markets to long sales cycles, this conversation explores the gap between how growth is planned and how it actually plays out in practice.Topics we cover: Why the best product doesn’t win in crowded markets  The role of brand, narrative, and voice in modern B2B  Why “demand generation” might be the wrong way to think about demand  The difference between demand capture and staying top of mind  Attribution in B2B: what it can (and can’t) tell you  Why most companies still rely on flawed measurement models  Long buyer journeys and what they mean for marketing strategy  How to balance short-term results with long-term growth Links & Resources: Connect with Adam Holgren on LinkedIn  Learn more about Fibbler  Follow Adam Holgren on YouTube

Community is often treated as a marketing initiative.In reality, it’s much bigger than that.In this episode of Frenemies, I sit down with MC Silver, Head of Community & Events at Zensai and co-lead of Women of SaaS, to unpack why community is becoming a key driver across the entire B2B go-to-market motion.We talk about what companies are getting wrong, why community is often misunderstood, and how it connects marketing, sales, and customer success in a way most teams aren’t set up for.From internal alignment to external impact, this conversation challenges the idea that growth is just about acquisition - and explores what it really takes to build trust, retention, and long-term value.In this episode, we cover: Why community is more than a marketing channel  The shift from acquisition → retention and expansion  How the community acts as the “glue” across the full customer journey  Why internal community and alignment come first  The role of LinkedIn, thought leadership, and influencer marketing in B2B  Why smaller, curated experiences are becoming more valuable  How to think about community as a long-term growth strategyJoin Women of SaaSFollow MC Silfer on LinkedInVisit Zensai's Website

AI isn't just changing products - it's changing how companies build, grow, and compete. In this episode of Frenemies, Julia sits down with Michael Heiberg, CEO of Ocean.io, to explore how AI is fundamentally reshaping product development, go-to-market strategy, and company growth.From AI-driven productivity gains in engineering to the shift toward LLMs as the new user interface, Michael shares how Ocean is navigating rapid innovation and what it takes to stay ahead in a market that’s evolving faster than ever. A pattern that often comes up when working with B2B teams: companies focus heavily on building and shipping, but far fewer rethink how their product, pricing, and GTM model need to evolve alongside AI.We dive into: Why AI is shifting SaaS from UI-driven products to infrastructure and APIsThe move from seat-based to consumption-based pricingWhat it really takes to expand into the US marketHow to build brand and demand through LinkedIn and PLGThe tension between speed, innovation, and sustainable company growthFollow Michael Heiberg on LinkedInCheck out ocean.io

It's time to rethink Go-to-market and put the funnel to rest. In this episode of Frenemies, Julia sits down with Jennifer Montague, Senior Director of Go-To-Market at Verdane, to unpack what truly drives sustainable growth in B2B companies. Drawing on her experience in private equity and scaling SaaS businesses, Jennifer challenges the traditional funnel mindset and introduces the “bow tie” model, where growth doesn’t stop at acquisition but extends to retention, expansion, and customer advocacy. Topics discussed in this episode:Why companies over-prioritize new customer acquisitionHow misaligned teams and poor data foundations hurt growthWhy focusing on the right ICP is critical. Jennifer also shares practical insights on aligning marketing, sales, CS, and product, improving CRM discipline, and using data (not opinions) to guide decisions. From tackling CAC and churn to navigating leadership buy-in and organizational change, this episode is packed with actionable advice for founders and GTM leaders looking to build scalable, efficient, and truly aligned growth engines.Follow Jennifer Montague on LinkedInListen to the Marketing Corner podcast

We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in this episode:What factors influence an individual's productivity?How do you improve your ability to focus?What are the best techniques to prioritize tasks?How do I keep my productivity at an even pace?

Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs. Find Sally Clarke on LinkedInFind Sally's books here

Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode:Defining the resources and personalization you can allocate to ABMThe 3 types of ABMICP mapping and account segmentsWhy ABM is a long gameHow much personalization is needed to get startedThe ideal frequency of ABM campaignsThe right metrics to measure ABMHow to scale ABM activitiesAre ABM and ABS the same?Check out SparkForce - Full-service, channel-agnostic digital marketing solutionsCheck out the Marketing Corner podcast

Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every participant gets the most out of meetings.

By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learned in the first 25 episodes and gives an outlook on what is coming up on this season of Frenemies. The topics discussed in this episode:Why Sales & Marketing alignment is importantSpending budgets more effectivelyTeam & employee motivationAchieving business goalsThe 4 building blocks of Sales & Marketing alignmentCommunicationUnderstandingStandardizationPlanningWhat Julia has personally learned through FrenemiesYou want to give feedback, have topic suggestions or would like to be a guest on Frenemies? Let us know at [email protected]

Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia covers how to think of your day-to-day tasks and projects in a more strategic way by outlining all stakeholders and how to engage and manage relevant stakeholders effectively. The topics discussed in this episode:How stakeholder management can help you progress in your careerExercise on how to view your stakeholder more strategicallyEngaging stakeholders effectivelyHow to hold stakeholders accountableManaging stakeholder and their expectationsWhy evaluating project and stakeholder groups is importantThe skills you learn by focusing on stakeholder management

Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing? The topics discussed in this episode:What are the building blocks of a strong alignment at DreamdataWhy Sales leaders should care about MarketingHow Sales and Marketing can compromise to test initiativesWhat marketers should do to gather insights from SalesWhat sellers should do to increase the lead qualityFollow Laura Erdem on LinkedIn here

Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.The topics discussed in this episode:Fact check - The key stats for 2023Why Q4 is tricky: Spray & pray vs. doubling downInitiatives to start aligning your Sales and MarketingSales initiatives for Q4: The power of prospecting and technologyMarketing initiatives for Q4 : Customer marketing, intent data, and lots of researchProduct initiatives for Q4: Enabling scalabilityCustomer success initiatives for Q4: The sales to customer success handover

Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between demand capture and demand creation, and most importantly: paid media tips any marketer should know.

Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years experience in digital marketing. The topics discussed in this episode:The metrics you need to know to get started with paid mediaCreating a paid media strategy that drives revenueChoosing the right platform: where to invest and whyLead generation vs. Demand generation: how to prove the impact to leadershipPaid media tips more people should knowHow to optimize your Google Ads setupAligning paid media with SalesFollow Deivis on LinkedInSign up to the Weekly Paid Ads Highlights

The current market is an employers' market making the fight for the perfect B2B leadership role even more competitive. That's why Julia Hartwig is joined by the brilliant Jillian Als on this episode. Jillian is a skilled B2B Marketing leader with more than 15 years of experience, passionate about Sales and Marketing alignment,  and currently looking for new opportunities. She shares her insights and advice for finding the perfect job, how to spot red flags, who to meet in the interview process, and why staying true to yourself is so important.The topics discussed in this episode:How to get in contact with the right peopleHow to navigate networking opportunitiesCase tasks in the application processRequirements and criteria for a jobStakeholders you need to meet in the application processThe important questions you need to askHow to spot red flags and address themPersonality tests: useful or a waste of time?Why it's important to stay true to yourself

Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies.The topics covered in this episode:B2B teams depend more on collaboration now than ever beforeShould Sales be an individual discipline or a team sport?The shift that needs to happen in targets and bonus setups to accommodate a team mentalityShould Marketing get a bonus as well?How competitive personality types can collaborateBuilding trust to create teams that work togetherCreating a team that sells as a Sales ManagerDifficulties SaaS companies face in scaling Sales and MarketingWhy Marketing and Sales need to center around the buyerWhat makes teams high performingFind the book "Teams that Sell" here

In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results of the Sellers' readiness survey 2023 with more than 300 B2B sellers. They discuss what challenges sellers faced with in the buying process, effective methods to sell to the CFO and give insights on what CFOs actually need based on 15 interviews with CFOs. Topics discussed in this episode:Why should sellers cater to their buyer's CFO?Sellers' challenges in selling to the CFOHow Marketing can support Sales in reaching CFOsSales materials CFOs needIs ROI everything CFOs care about?Here you find all insights on why the CFO matters such as:Sellers' Survival Guide to 2023Key research insightsSellers' readiness survey 2023Understanding the CFOHow to create a business case

In this episode Ahmet and Julia are joined by Marc Denier, the Co-founder of StageSet to talk startup. Together the three discuss how it is to found a startup in a difficult economy, how to prioritize between Sales, Marketing, and Product as well as how to land your first customer. Topics discussed in this episode:Balancing responsibilities as a startup leaderMaking brainstorms productiveDifferentiating between good ideas and impactful ideasHow to build targets as a newly founded startupWhy startups need to prioritize documentingWhat does the tech stack at a startup look like

Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strategy and how do you communicate price with buyers? This and many more are discussed in this episode on Frenemies - where Sales and Marketing sit down and talk together.

In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about their challenges they had working with Sales, the main benefits of a close alignment, and how their relationship with the Sales department has changed over the course of their careers.The topics discussed in this episode:Why alignment needs to come top-down and bottom-upChemistry as crucial element for collaborationWhy KPIs are the foundation for alignmentAn effective meeting structure that enables alignmentShould SDRs be part of Sales or Marketing?The challenges of working together with SalesFollow Jillian on LinkedIn for more insights: https://www.linkedin.com/in/jillianals/

Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they knew they don't move the needle? Let's confess together and learn how to prevent focusing on activities that don't create value. The topics discussed in this episode:Marketers being tempted to present numbers that look better than they are in realityWhy sellers think it's easier to lie if they don't know the answerHow missing sales training can lead to mistakesThe difference between click-baiting and quality contentWhy you can't get tired of creating contentHow content and our consumption thereof has changedBooking meetings to book meetingsFocusing on lead generation vs. demand generationSending terrible emails is quick and dirtyHow false is false advertising?

Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market. The topics discussed in this episode:The power of brandsBranding vs. Brand awareness - What is the differenceThe brand psychology and its impact on our decision-makingWhy B2B companies are so far behind on branding How B2B buyers make purchase decisionsDoes every B2B company need a brand?Why branding and content are intertwinedOur favorite B2B brands that get it rightSign up for the B2B Saas Growth Day on May 25thSources:When B2B brands influence the decision-making of buyersWhat B2B needs to know about their buyersListen to Shoot the SHFT for more content on how to turn your brand into a long-term asset

Everyone is talking about it, everyone has tested it, and everyone has implemented it - AI. In this episode Ahmet and Julia discuss the AI-based tools they use to get more efficient in their everyday work in B2B Sales and Marketing. They take a deep dive into the use cases for the different tools and tasks. The 4 use cases discussed in this episode are:ResearchContent creationDesignOther (Graphs, Coding & Sound)Here is a full list of the tools mentioned in the podcast:ResearchChat GPT 4AgentGPTAutoGPTCamel AGISuperpower ChatGPTStability.ai            2. Content CreationCopy.aiWritesonicWriter.comAutoblogging.aiSupermeme.aiTomeLavenderSmartwriter.ai           3. DesignLumen5CanvaMidjourneyDALL-E 2Blue WillowRunwayUizard           4. OtherNotion (Project management)Chart GPT (Graphs)Taskade (Task management)Descript (Video editing)Wellsaidlabs (Text to speech)Github Copilot (Coding)Adobe Sound (Sound editing)

Go get your dream job! In this episode Julia and Ahmet share their best tips and tricks to land your dream job in Sales and Marketing. This episode is especially useful for newcomers who are looking to land their first job in the B2B industry, but also has lots of tips for everyone else that wants to go on a successful job hunt. Topics discussed in this episode:The power of networkingHow to choose your career path in MarketingThe skills you need to start in MarketingWhy applying is the same as sellingHow to make your application stand outHow to reach out to the hiring managerHow to handle the first interviewWhat questions to bring to the interviewCheck out Glassdoor to see if a company is a fit for you: https://www.glassdoor.com/

Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them. Topics discussed in the episode:Do playbooks reduce creativity?Sales onboarding with vs without playbooksWhat is Demand Generation PlaybookHow playbooks help new employeesWhat needs to be in an effective Sales playbookWhy the CRM is an important part of a playbookDo we need standardized outreach cadences?Standardization vs. CreativityWhy Marketing needs a playbook as wellWhy it's more fun to work in Sales and Marketing

The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sales and marketing tools that make a difference in the day-to-day work of busy marketers and sellers. Topics discussed in this episode:Who has the biggest tech stack - Sales vs MarketingWhat team adopts technology moreCRM and Marketing automation toolsThe tools needed to analyze, track, and optimizeLinkedIn tools and post schedulingAI: what are the tools actually worth the costProject management tools - when is it time to invest in themAnalytics and dashboardingDo you need sales content managementAre sales intelligence tools actually worth the cost?You want to keep up with the newest tools on the market and stay ahead of the game? We can recommend Poduct Hunt to do exactly that: https://www.producthunt.com/

As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best.Topics they discuss in this episode:What does Marketing need to know to be fully onboarded?What does the perfect Sales onboarding look like?How onboarding differs between startups and enterprisesWhy we love playbooksHow do you stay up to date in Sales?How do you keep up with market trends?

This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing. 

We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales. While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an inside view on what Sales is currently lacking, and why people can hate Sales. Topics they discuss in this episode:Why Sales isn't a team sportDoes Sales have to be pushy?Is the Sales quota what makes everything so difficult?How sellers always find a shortcut

We love marketing, but we also hate marketing. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about marketing. Naturally, Ahmet has a lot of experience collaborating or not collaborating with the Marketing department. Julia uncovers what she hates about marketing as an experienced marketer. Topics they discuss in this episode:Is Marketing just a bunch of ideas and no follow-through?The downside of Marketing being so visibleHow Marketing can approach Sales to collaborate wellWhy Marketing emails suck and how to fix thatWhy Marketers are excellent data analystsWhat Sellers need from MarketingWhy every departments thinks they have the toughest job

This week there is no episode of Frenemies, because we are using our reach to raise awareness to support Turkey in this situation. Your help and your donation is needed to support the affected people and areas who lost their homes, their family members, and their livelihood. Here is the list of organizations that are safe and need any donation:AFAD: https://www.afad.gov.tr/depremkampanyasi2UOSSM: https://www.uossm.org/donateAhbap Foundation: https://bagis.ahbap.org/bagisOXFAM: https://www.oxfam.org.uk/AKUT: https://www.akut.org.tr/en/donationWe thank you for your support and time,Ahmet and Julia

We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments. Questions discussed in the episode are:What is high quality content?How should a prospect be qualified?Do eBook downloads matter?Why is the ICP so important?Is Growth Marketing a thing?And the biggest question of all: who will win the buzzword bingo?

In this episode of Frenemies Julia and Ahmet talk about what nobody really wants to talk about: their fuckups. What did they fail at in 2022, did they learn anything from their fuckups, and can you turn fuckups into wins? The fuckups they cover in this episode:A Sales gift gone wrongJob interviewsThe long list of Marketing fuckupsNon-functioning demo buttonsPrioritizing quantity over qualityProducts trying to be the best at everythingUnderrating outreach methodsOvercomplicating thingsImplementing a demand generation approachPerfection vs. Activation: where's the balance

In this episode of Frenemies Ahmet and Julia talk about the Start of the calendar year versus the end of the calendar year. Each of these time periods has its own challenges and they talk about how Sales and Marketing experience these periods, which one is easier for each department, what trends they typically see going on, and what people should be aware of. They also cover the following questions:What Sales and Marketing have in common at the start of the yearWhy the end of the year often leads to low-impact initiativesWhy companies tend to over-sell their productAre Sales and Marketing just making wrong claims?Why sellers give discounts at the end of the yearWhy the Sales system is broken

In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet). Questions they discuss in this episode:Why do Sales and Marketing have different targets?Can Sales and Marketing actually listen to each other?How can Sales proof the success of outreach initiatives?What can Marketing do to support Sales in the outreach process?Will OpenAI kill Marketing?

What is all of this even about?! In their first episode of Frenemies Julia and Ahmet talk about the basics: what is Sales and what is Marketing? To spice things up, each of them created their own definitions of Sales and Marketing to uncover the prejudices each of them has of the other area. Other questions they discuss include:Is Marketing all about buzzwords?Does Marketing forget they're talking to people?What content does actually work?Will OpenAI take Marketer's jobs?Why is the Sales system broken?Does LinkedIn have ads?Where does brand start and where does it stop?How do SDRs stay sane?