#11 Pricing with The Pricing Queen - Jaz

What if - just for a moment you considered that your clients aren't paying just for a trip, but rather "they're paying you to recommend, recognize and have their best interests at heart". This isn't something that stops when they hand over the money - in fact in travel, this continues all the way through the moment they get home and get to tell you how amazing their trip is.  Your clients are coming to YOU to solve their problems When you solve peoples problems, the value is priceless. And by charging fees, not only can you serve your clients better - you will be able to take back the freedom, flexibility and time with your family because you're no longer putting endless clients through the books for pennies on the dollar.  Fees are there to help you do your job better. To be able to service the individual clients better - because you will have the time. When you have the confidence to charge fees - and know your value, it allows you to focus adding value. Now Is The Best Time To Change Your Policies If you've never charged fees before - this is a great time to start. With the difficulties many travelers have faced - cancellations, reschedules, delays and all of the gobbly goop of restrictions and rules, people are looking for an expert who can explain this all to them.  Yesterdays price has a best before date and tomorrows price doesn't yet exist  When you give your clients a heads up - you give them a choice. Pricing is a choice and an opportunity for your clients to decide if they see value in what you offer. If you are conveying the solutions you offer - they will always see value in it. In the end - YOU are the one who decides if your clients got value from what you did for them.  In the end - Travel is a luxury item - if you sell it cheaper - you are cheapening the experience, the industry and the perception of the client.  Grab Jaz's free pricing calculator at easyaspiepricing.com/sellingtravel  Find Jaz on Instagram or Facebook