The Art Of Selling Travel Podcast

Everyone's using AI, but are you using it in a way that's building your business, or burning it down? In this episode, Glenda of Art of Selling Travel gets real about AI: what she uses it for, what she won't touch, and the very clear line between using AI as a tool and using it as a replacement for you. With real examples from a local restaurant, a travel advisor who shared a fake ship, and the growing backlash from Gen Z, this conversation is one every travel advisor needs to hear. Here's the biggest takeaway: your clients aren't just paying for an itinerary, they're paying for your perspective, your experience, and the trust you've built. AI can't sell that ... only you can. Links mentioned: Idea to Sold Out Groups Workshop: Groups Workshop Travel Advisor Success Studio: TASS Link Additional Links:  Download the Essential Lessons PDF: Essential Lessons PDF Join the waitlist for upcoming workshops: Workshop Waitlist Join the Facebook Group: Facebook Group Connect with Glenda on Facebook or Instagram

I've had this PDF sitting in my resource library since 2021, and when I went back to read it for this episode, it made me smile, because every single thing in it still holds up. Fundamentals are fundamentals for a reason.  In this episode, I'm walking you through the core sales principles from my Essential Lessons PDF, and breaking down why most travel advisors are still getting these wrong today. We're covering: Inquiry vs. comment: why you keep getting "ghosted" (hint: it wasn't a real lead) Why forms are quietly killing your conversions Why consultations are your single biggest sales superpower How to handle objections without freezing up Money mindset and why your client's budget is none of your business These aren't trends. They're fundamentals. And they work. Links mentioned: Download the Essential Lessons PDF: Essential Lessons PDF Join the waitlist for upcoming workshops: Workshop Waitlist Idea to Sold Out Groups Workshop: Groups Workshop Travel Advisor Success Studio: TASS Link

If you've ever stared at a blinking cursor with zero idea what to write, this one's for you. Here's the truth: your problem isn't that you don't have enough content. You have too much. And when you try to put it all in one email or one post, you lose people before they even finish the first paragraph. In this episode, we're talking about how to fix that, and how your own stories are the most powerful content you're not using. In this episode: Why "too much content" is actually your real problem The Story Vault concept and how to build yours A real example of how to write an email about travel insurance that gets people to actually reach out Specific content ideas you can use right now (one topic at a time) Why human stories will always beat AI-generated ones Save your spot at:  http://artofsellingtravel.com/groups  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

What does it mean to be a professional travel advisor? What does "professional" even mean to you?  Ready to take the guesswork out of building groups? Join me July 14–16 for From Idea to Sold Out Groups, a live virtual training where I'll walk you through the complete framework for creating profitable, sellable group trips from the ground up. By the end of the three days, you'll have a clear roadmap for building groups with confidence, not just blocking space and hoping for the best. Save your spot at:  http://artofsellingtravel.com/groups  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel   

This week, we're talking about the business of group travel, and why some travel advisors seem to fill groups with ease while others struggle to gain traction. One of the most common questions I hear is: "Why does it look so easy for everyone else?" The truth is, successful groups aren't built by accident. They're built on strategy. In this episode, we're unpacking five of the biggest mistakes travel advisors make when building their group business. From making assumptions about what clients want, to underestimating costs, relying on emotion instead of data, and overlooking the foundational pieces that make a group profitable and sellable. If you've ever wondered why your groups aren't filling, why your profits aren't where they should be, or why group travel feels harder than it seems for other advisors, this episode is for you. And if you're ready to take the guesswork out of building groups, join me July 14–16 for From Idea to Sold Out Groups, a live virtual training where I'll walk you through the complete framework for creating profitable, sellable group trips from the ground up. By the end of the three days, you'll have a clear roadmap for building groups with confidence, not just blocking space and hoping for the best. Save your spot at:  http://artofsellingtravel.com/groups  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel   

In this third episode of the Host Agency Mini Series, Glenda shares some of her go-to questions for advisors to ask before signing with a Host Agency.  Coming soon - Questions to Ask Google Doc Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Whether you’re in the process of switching host agencies, considering it or perhaps looking for your first host agency this episode will break down what you need to do to ensure the smoothest transition from one host to another.The things you need to prep in advance, the questions you need to solve within yourself before taking the leap and a deep understanding of when you need to take these steps. Make sure you join our free Facebook group as we will be keeping the conversation going there. Join our Facebook community: https://www.facebook.com/groups/travelagentobjections   Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

This episode kicks off our mini series about host agencies. In this episode we covered the red flags you need to watch out for when choosing the host agency you want to build your business along side of.  This episode talks about the difference between a host agency, why a travel agent needs a host agency and when you can start a travel business without one. Glenda also shared a caution when it comes to MLM companies and what key words to watch out for to know if you're headed down the path of an MLM or a traditional agency model.  Make sure you join our free Facebook group as we will be keeping the conversation going there. Join our Facebook community: https://www.facebook.com/groups/travelagentobjections   Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

In this episode of The Art of Selling Travel, Glenda welcomes Colin Price of Azamara Cruises to unpack how travel advisors can host high-converting cruise nights, build profitable groups, and leverage Azamara’s longer stays for easier sales. They go deep into group strategy, referral systems, onboard rebooking, and why destination immersion is the key to unforgettable client experiences. If you want to grow group revenue and fill repeatable itineraries, this conversation is your masterclass. Grab your free cruise night checklist below! https://www.travelsalesauthority.com/cruise_night_checklist Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

What does it mean to be chosen?  Being chosen can bring up so many feelings and triggers that leaves many wanting to not be seen or wondering if it's even worth the risk.  On today's episode, Glenda tackles the feeling of being chosen and what your marketing needs in order to make you available to be chosen.  Want to level up your marketing this summer? Join our Summer Marketing Makeover inside of the Travel Advisor Success Studio - https://artofsellingtravel.com/tass   Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Trademarks are one of the most misunderstood and most overlooked parts of building a business. Most business owners assume that if they’ve registered their business name, bought the domain, or secured their social handles… they’re protected. They’re not. In this episode, I’m joined by trademark attorney Joey Vitale to break down the three biggest mistakes business owners make when it comes to trademarking and what those mistakes can actually cost you. Because this isn’t just about legal technicalities. It’s about protecting the brand you’re working so hard to build. Inside this conversation, we cover: The false sense of security most business owners are operating under What a trademark actually protects (and what it doesn’t) The costly mistake of waiting “until you’re bigger” Why DIY trademarking can backfire and when it might make sense What to do now to make sure your business name is actually yours Whether you’re just getting started or you’ve been in business for years, this episode will help you think differently about your brand, not just as a name, but as an asset worth protecting. Connect with Joey: www.indielaw.com  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Trust is critical for sales success. Yet far too often in marketing travel advisors are breaking that trust.  Recently I've been hit up on LinkedIn dozens of times and the majority them start with "This isn't a pitch" and then proceed into a pitch. From that moment on the hurdle to overcome that first violation of trust is that much more difficult.  If you've ever been tempted to say somthing like "come join us for this event, no sale pitch involved" as your invite to a consumer event... stop - listen and rethink your marketing.  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

If you've ever lost a client to a warehouse travel club, or watched someone ghost you after a quote and later find out they booked a package deal somewhere else, then this episode is for you. Here's the truth nobody wants to say out loud: you didn't lose those clients on price. You lost them before the price ever came up. Once you understand exactly where it happened, you'll never approach a client conversation the same way again. In this episode, I'm breaking down why clients default to discount travel, what you're doing in your enquiry responses that's accidentally making it worse, and the shift that changes the whole dynamic, starting with your very next client conversation. This one is practical, a little uncomfortable, and exactly what you need to hear heading into "warehouse travel season". Ready to go deeper? This episode is the appetizer. The full training is happening inside the Travel Advisor Success Studio, come check it out at artofsellingtravel.com/tass Enjoying the podcast? If this episode was useful, leaving a review on Apple Podcasts takes two minutes and helps more travel advisors find the show. It genuinely means a lot.

If you’ve ever felt frustrated that clients chase the cheapest deal or treat you like an order taker, this episode is going to change the way you sell travel. I’m joined by Lisa Earle McLeod, author of Selling with Noble Purpose and the mind behind the sales transformation work used inside organizations like Hilton and G Adventures. Together, we unpack what it really means to sell travel with purpose instead of pressure. Lisa explains why travel is an emotional decision, how fear secretly sabotages your sales process, and the simple question that instantly transforms every consultation: “How do you want to feel on this trip?” We also talk about why so many travel advisors get stuck in transactional conversations, how to reposition your consultation as a value-driven experience (not an intake chore), and the mindset shift that helps you differentiate yourself from discount-focused agencies and online booking engines. If you’re a travel advisor or travel agent who wants to elevate your sales skills, attract better-fit clients, and create trips that become core memories, this episode is a must-listen. You’ll walk away with tools you can use on your next inquiry, and a powerful reflection question that will help you stay grounded in your purpose long after the credit card runs. Connect with Lisa: https://www.linkedin.com/in/lisaearlemcleod/  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Most travel advisors don’t think about cybersecurity… until something goes wrong. By then, it’s too late. In this episode, I’m joined by cybersecurity expert Jesse to talk about the very real (and often overlooked) risks facing travel advisors today. Because the truth is, you are not a small target. You are a high-value one. You hold client payment details, passport information, travel plans, and access to multiple systems. Hackers aren’t just looking for individuals, they’re looking for volume. Inside this conversation, we break down the simple, practical steps you can take to protect your business, your clients, and your reputation. This isn’t about fear, it’s about responsibility and about building a business that your clients can trust. In This Episode, We Cover: Why public wifi is one of the biggest risks for travel advisors What a VPN actually does and why it’s essential The truth about saved passwords and browser security Why password reuse is more dangerous than you think How hackers target travelers in airports and hotels The hidden risks of USB charging stations Why travel advisors are high-value targets for cyberattacks How urgency and busy seasons make you more vulnerable The most common email and social media scams Simple steps you can take today to protect your business The more overwhelmed and distracted you are, the more vulnerable you become. Cybersecurity isn’t about being tech-savvy, it’s about being intentional.   Resources + Links Mentioned Connect with Jesse: FreedomCRM.biz  fmsit.net  Connect Instagram: http://instagram.com/artofsellingtravel  Website:  https://artofsellingtravel.com  Facebook Group: https://www.facebook.com/groups/travelagentobjections 

Your clients are hesitating. The world feels uncertain, and doing nothing feels safe to them. But in travel, inaction isn't neutral. It costs money. In this episode, Glenda breaks down exactly how to talk to fence-sitting clients, what questions actually move people from 'maybe later' to 'let's do this,' and why what's happening with oil prices right now is something every travel advisor needs to understand and be communicating to their clients. Plus: the fuel surcharge fine print buried in cruise line contracts that could surprise your clients after they've already paid in full. This is a timely one. Don't sit on it. What You'll Learn Why hesitation feels safe to clients but often isn't The three questions that shift clients from fear to clarity How oil prices directly affect what your clients pay for travel How cruise lines can add fuel surcharges after full payment The exact words to use with a client who is on the fence right now Resources + Links Mentioned Travel Advisor Success Studio: http://artofsellingtravel.com/tass  Cold to Curious (email list building course): https://artofsellingtravel.com/cold  1-on-1 coaching with Glenda: http://artofsellingtravel.com/workwithglenda  Connect Instagram: http://instagram.com/artofsellingtravel  Website:  https://artofsellingtravel.com  Facebook Group: https://www.facebook.com/groups/travelagentobjections 

In this episode of The Art of Selling Travel, I am joined by YouTube strategist Meredith Marsh to talk about how travel advisors can use YouTube to let clients come to you instead of chasing them on social. We talk about: Why YouTube is one of the best platforms for travel advisors who want long-term discoverability How AI tools and Google are using YouTube videos to answer your clients’ travel questions The power of answering “yeah, but” questions and micro objections in your videos How to show up as your imperfect, human self on camera and still build authority Why long-form YouTube videos beat shorts for most travel businesses The truth about monetization, vanity metrics, and what actually matters for getting clients How to use YouTube to grow your email list so you are not building your business on borrowed platforms If you have ever wondered, “What on earth would I even talk about on YouTube?” or “Do I really have to post shorts every day to be successful?” this conversation is going to feel like a giant permission slip and a very practical game plan. Connect with Meredith on YouTube: https://www.youtube.com/@meredithmarsh  Grab The Travel Advisor Content- Vault Perception vs Reality https://www.travelsalesauthority.com/travel-advisor-content-vault Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

In this episode, I'm asking a question many travel advisors are quietly wondering: “Am I replaceable?” With AI tools, coach-bots, automated content, and templated posting systems everywhere, it’s easy to feel like you’re being pushed out of your own business. But the real issue isn’t AI itself — it’s what happens when we remove the human side of our work and expect technology to fill the gaps. Today, I’m sharing personal stories, client experiences, and industry insights that reveal exactly why human connection still wins, and why your lived experience, intuition, and emotional intelligence are the real differentiators AI can’t touch. You’ll hear about frustrating bot interactions, the rise of generic AI-generated travel content, and the ways host agencies and suppliers often overlook advisors as true business owners. I also share defining moments from my own time as an advisor, moments of crisis, heartbreak, urgency, and real human emotion, that show why clients still need a trusted guide, not an algorithm. AI can speed up tasks, but it can’t replace the human edge that makes your business memorable, trustworthy, and irreplaceable. If you’re ready to build a business that AI supports, not one that AI replaces, this episode is a must-listen. And if you want to take this work further, join me in June 2026 for our in-person workshop in Camrose, where we’ll dive deep into building an irreplaceable, human-first travel business. Register HERE: https://www.travelsalesauthority.com/travel-advisor-growth-workshop until March 15, 2026 use code EARLYBIRD to save. Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Most travel advisors say they sell experiences, but then send a quote that’s basically air + hotel. That’s the fastest way to end up in the price game, get ghosted, or have a client come home saying, “We didn’t know what to do once we got there.” In this episode, I’m joined by Nicole from Project Expedition to talk about how advisors can stop treating tours, transfers, and excursions like “extras” and start building complete travel packages that actually reflect what clients want. We get into how to lead the experience conversation, how to handle the fear of “I don’t know enough,” and how to use trusted suppliers to curate options without turning your workflow into chaos. If you want clients to stop shopping your quotes and start trusting your guidance, this is the episode. You will not want to miss our on this Free PDF Download Free Experience Defining Questions Download! Check out our programs:  Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel   

If the idea of SOPs makes you want to shut your laptop and walk away, this episode is for you. In this conversation, Glenda sits down with systems and Google tools expert Adrienne Farrow to break down what SOPs actually are, why they matter for travel advisors, and how to create them without overcomplicating your business. They talk candidly about ADHD brains, delegation resistance, and the hidden cost of “it’s just easier to do it myself.” This episode shows you how to start documenting what you already do, use simple screen recordings instead of long documents, and build systems that support delegation, consistency, and growth without killing your creativity. If you want a business that does not fall apart when you step away, this is where it starts. Connect with Adrienne:  https://www.adriennefarrow.com/  SOP Workshop with Adrienne , Special coupon at checkout! https://store.adriennefarrow.com/products/systematize-with-sops-workshop?variant=46070315581618  Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Today’s episode digs into one of the biggest challenges travel advisors face: the massive gap between what clients think a trip will be like and what the experience is actually going to be. Sean from Virgin Voyages joins Glenda to unpack how client perceptions are shaped long before they talk to an advisor—through clickbait videos, influencer reviews, social media drama, friends’ stories, and those glossy marketing photos that never tell the full truth. We break down why assumptions are not facts, why advisors need to lead with real experience, and how understanding a client’s mindset, anxieties, and sense of belonging can completely change the outcome of a sale. We talk openly about inclusivity, body confidence, and how often clients are really asking, “Will I fit in there?” even if they never say the words out loud. You’ll hear how travel advisors can reclaim their role as the original “influencers” by sharing grounded, experience-based insights rather than reacting to the viral online noise. You’ll also learn practical strategies for when a client asks for a specific cruise line, resort, or destination that you know isn’t the right fit. We cover how to ask better questions, how to propose alternatives without sounding pushy, and how to shift the conversation from price to value. Because let’s be honest, “too expensive” usually means “I don’t see the value” or “I don’t see myself there.” We also discuss the moments when it’s not only okay but necessary to say, “I can’t in good conscience book this for you,” and how those boundaries actually build long-term trust. Sean finishes with his top producer tips for selling more Virgin voyages: using advisor communities and tools, leaning into smart upgrades, following up consistently, selling the experience instead of the itinerary, and leading with Virgin’s adult-only, inclusive, fun-forward vibe. If you’re ready to shift from order-taker to trusted advisor, this episode gives you the language, confidence, and mindset to help clients choose the trip that truly matches who they are and how they want to feel when they travel. Grab The Travel Advisor Content- Vault Perception vs Reality  https://www.travelsalesauthority.com/travel-advisor-content-vault Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

If your travel business feels chaotic, reactive, or “held together by hope and duct tape,” this episode is going to change everything. In today’s conversation, Glenda breaks down one of the biggest themes she’s seen this year across coaching calls, advisor conversations, and industry shifts: the difference between running your business on defense versus running it on offense. You’ll hear a personal story about a nonprofit board experience that became an unexpected mirror for what so many travel advisors are experiencing in their own businesses. And you’ll uncover why the solution isn’t to hustle harder but to slow down long enough to build the foundation that creates confidence, clarity, and growth. If you’ve ever felt like you’re chasing the freight train instead of driving it, this episode will help you step back into leadership and set your business up to play on the offensive side of the field, where momentum actually builds and results multiply. What you’ll learn: • Why reactive businesses feel heavier, harder, and more chaotic • The surprising reason many advisors burn out without realizing it • How slowing down leads to faster and more sustainable growth • What “offensive strategy” looks like in a travel business • How to shift into clarity, control, and confidence Perfect for travel advisors who want a business that feels steady, scalable, and strategic, not stressful. Are You Building Offense or Defense? Grab this free check list now! Give me my check list! Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

If the idea of “selling” makes you cringe, you are not alone. A lot of travel advisors will say, “I don’t sell, I just plan vacations,” and I get it. Nobody wants to feel pushy or sleazy.In this episode, I’m joined by Jeremy from G Adventures to talk about how to sell more travel without selling your soul. We break down what “selling with noble purpose” actually looks like, why features and benefits are not enough anymore, and how storytelling helps clients stop shopping on price and start choosing based on meaning.We also tackle the real-world question: What if your client just wants a flop-and-drop beach week or a cruise? You can still sell with integrity, connection, and impact. If you want a sales approach that feels human, confident, and aligned with who you are, press play.In this episode, we cover: Why “I don’t sell” is costing you bookings (and confidence) How to shift from transactional to meaningful sales conversations The question that fixes your messaging fast: “If travel didn’t exist, what are you best at?” How to use story to move clients off price and into trust What “experiential luxury” means and why it matters for the next generation of travelers Grab the Values work sheet here : https://www.artofsellingtravel.com/values  To connect with Jeremy, check out his popl here: https://popl.co/card/xGDbxuRV/1/s Check out our programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Travel advisors have always worked in an industry that requires flexibility, problem-solving, and a steady presence. But in uncertain times, that role can feel heavier than ever. Between constant headlines, shifting policies, and clients feeling anxious about the world, it’s easy to feel like you’re carrying not just the logistics of a trip, but the emotional weight of everyone involved. Here’s the truth: it is not your job to absorb your clients’ stress. You are not responsible for calming the entire internet or predicting every possible outcome. Your role is to be informed, grounded, and confident in guiding your clients forward. Clients look to you not because you have all the answers, but because you know how to assess information, filter out the noise, and focus on facts instead of fear. In moments of uncertainty, confidence doesn’t come from pretending nothing can go wrong. It comes from knowing what to check, what to consider, and how to communicate clearly and calmly. Because in the chaos, your calm is the reassurance. I've created a couple of scripts you can use when you have clients feeling uncertain and they're asking questions based on what they're hearing, or even considering cancelling their trip. You can download that at artofsellingtravel.com/confidence If you need a list of reputable travel industry sources, check here: Pax News: https://www.paxnews.com/ OpenJaw: https://openjaw.com/ Travel Market Report: https://www.travelmarketreport.com/ Travel Weekly: https://www.travelweekly.com/ Travel Pulse Canada: https://www.travelpulse.ca/ Travel Pulse: https://www.travelpulse.com/ Karry On: https://karryon.com.au/ Travel Daily: https://traveldaily.com.au/ Travel Mole: https://www.travelmole.com/travel-news/ Iata Newsroom: https://www.iata.org/en/pressroom/ TTG Media: https://www.ttgmedia.com/  Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Most travel advisors are building businesses on top of burnout, pressure, and “shoulds” then wondering why everything feels so hard. In this episode, I’m joined by human design expert Rachelle Nicholetts to talk about what happens when you start running your travel business in alignment with your actual energy instead of everyone else’s rules. We dig into: What human design is and how it becomes your energetic “owner’s manual” Why so many of us feel resistance, exhaustion, and constant pressure in business The difference between types, strategies, authorities, and why your authority matters How undefined emotional centers make you wildly empathetic… and wildly prone to absorbing client chaos Why do some advisors thrive working from home while others need Starbucks, coworking, or Zoom rooms to get anything done What bitterness, frustration, and confusion are telling you about your business, boundaries, and relationships If you’ve ever thought, “Why can everyone else do this and I can’t?” this episode will feel like a permission slip to stop forcing and start working with your energy instead of against it. Connect with Rachelle:  YouTube @rachellenicholetts Instagram @rachellenicholetts https://www.rachellenicholetts.com/  Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

Wishing you a very Happy New Year! Check out our programs:   Accelerator 2026: https://artofsellingtravel.com/2026  Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Wishing you the happiest of holidays, merriest of Christmases and of course a phenomenal new year ahead. Here are my 2026 wishes for you.  Merry Christmas!  Check out our programs:  Join Accelerator 2026: https://artofsellingtravel.com/2026  Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

If you’ve ever said “I just need one more training,” this episode is for you. In this conversation, I’m talking about the real reason so many travel advisors stay stuck. It’s not lack of knowledge. It’s not lack of talent. It’s staying in consumption mode instead of moving into implementation. Webinars feel productive. Courses feel safe. Learning gives you permission to delay the hard parts. Putting yourself out there. Making decisions. Asking clients to book. We’re unpacking why consumption becomes a comfort zone, how it protects you from rejection, and why implementation is the difference between advisors who grow and those who stay frustrated year after year. I also share why this exact pattern is what led me to create the Accelerator and what actually happens when you give yourself space to work on your business instead of constantly reacting inside it. If you’re heading into a new season of business and know something needs to change, this episode will challenge you in the best way. Ready to move from learning to doing? Join us inside the Accelerator.  Check out our programs:  Join Accelerator 2026: https://artofsellingtravel.com/2026   Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

If the thought of going on camera makes you want to crawl under your desk, this episode is for you. I’m joined by on-camera confidence coach and former TV journalist Shirlee Engel, and we’re getting painfully honest about what it really takes to show up on video as a travel advisor. We talk about: Why your first videos (and emails, and podcasts…) will absolutely suck—and why that’s not a problem How to watch yourself back on camera without ripping yourself to shreds The real fear underneath “I’m not confident on camera” (hint: it’s usually about being seen, not the camera itself) How to stop creating travel “wallpaper” and start creating content that actually converts to inquiries Practical ways to start: mirror work, elevator pitches, B-roll, and treating video like you’re FaceTiming one person If you’ve ever said “I’m too busy for video” while also wishing you had more clients, this conversation is the loving smack upside the head you didn’t know you needed. Connect with Shirlee: https://www.youtube.com/@ShirleeEngelhttps://www.instagram.com/magneticonvideo/https://www.linkedin.com/in/shirlee-engel Want to work with Shirlee? Check out her sizzle reel school (yes this is an affiliate link for which I receive a small compensation) https://shop.magneticonvideo.com/referral/srs/iqE6wPBPhBIr879v Hit play, then hit record. Your future clients are waiting to see you. Check out our programs: 2026 Accelerator: https://artofsellingtravel.com/2026 Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel 

This week we’re doing things differently, and for a good reason. I recorded an episode last week that I never released because somewhere in the planning, outlining, and polishing, I accidentally handed over my greatest superpower. My voice. Not the sound of it, but the cadence, the stories, the squirrel-chasing, the integrity, the actual me behind the mic. This episode is my reminder to you, and to myself, that no matter how powerful AI becomes, nothing replaces your voice, your lived experience, or the trust your people place in you. We’re stepping into a new era of business where authenticity isn’t optional. It’s the differentiator. If you’ve ever felt tempted to hand over more than you should to AI, or you’ve wondered whether clients can tell when something is off, this one is going to hit home. Tune in. Bring your honest self. And let’s talk about why 2026 is the year for making waves and refusing to shrink. Check out our programs:  Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel   

Finding the balance between required to know, nice to know and what will send them screaming into the night can be as tricky as walking a tight rope.  This week, Glenda shared tips for what to share how to share it, and of course how to handle it when hiccups arise for your travel clients.   Check out our programs:  Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Building Partnerships through Influencer Travel... How to start and grow long-term local partnerships with travel influencers and create travel experiences that are a win-win for your brand and theirs. Ali has planned these types of trips with local influencers, and speaks firsthand about what goes into planning them, promoting them, the challenges, and opportunities. If you've been wanting to start working with the micro influencers of your community (and beyond) this is a don't miss episode.  Want to connect with Ali?:  Instagram: @alipicturethistravel Facebook: https://www.facebook.com/AliPictureThis/ LinkedIn: https://www.linkedin.com/in/alipicturethistravel/ YouTube: https://www.youtube.com/@alipicturethistravel  Check out our programs:  Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Are you looking to truly grow your travel business... you know beyond just the family and friends circle? Then you're going to need to bring in Facebook Ads as a part of your business tool belt.  Facebook ads are the fastest way to get in front of people that you didn't even know are looking for you and your expertise. In this exisode, I'm joined by the amazing Zach Spuckler, a Facebook Ads expert where we talk about why if you've tried Facebook Ads in the past they probably didn't work.  Too often Travel Advisors try to jump straight to the "BUY FROM ME" without giving a potential audience an opportunity to warm up and get to know you (or trust you).  This is the ultimate Facebook Ads 101 podcast for Travel Advisors, and you won't want to miss it! Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook  Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Do you have a group that you want to promote? Maybe it's changing your niche to bring in a different type of client? Before you just leap and start promoting, take a moment and walk through the process of what needs to happen before you jump straight to telling everyone about it.  From the who to the what, the where to the when when and why of it all. Before you launch something, make sure you have a plan in place.  Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

What moves the needle on your business? What actually brings in the money? Is it your marketing? Is it the ability to close? When you are evaluating what is bringing in the revenue - you've got to ensure you've got your finger on the pulse.  If you're thinking of outsourcing your marketing - I'm going to encourage you to pause on that. No you don't have to do it all yourself BUT you do have to be the visionary and director of the content that's being created. You have to be the director of the messaging that is being put out. How will it connect with the audience you want to attract?  If you're not sure how to connect the dots of your messaging - you need to book a coaching session with Glenda.  Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel  Link to podcast with Brianna: https://www.travelsalesauthority.com/podcasts/the-art-of-selling-travel-podcast/episodes/2149090960 

When your business doesn't grow, there is an endless list of reasons that could be happening. Each can seem like it's really the reason ... but what if... the obstacle that's preventing your travel business from growing is actually you? Perfection, Procrastination, and change, so many things can feel like external forces but in reality the problem could actually be you.  Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel   

This week I was joined by the amazing Brianna Glenn, co-host of Masters In Travel Podcast and owner of Milk + Honey Travels.  Being able to offload projects from your business can seem like a great way to grow your business. The problem, unfortunately, is that we get so focussed on what we can get rid of that we fail to set up the systems and processes to be able to effectively delegate projects.  The ability for your business to grow depends on the health of your team - but you will never have a truly healthy team without a healthy leader.  This episode is packed with content all about hiring, onboarding, and, of course, what it means to be a healthy leader so that your expectations are in alignment with reality.  Check out Masters in Travel Podcast here: https://www.mastersintravelpod.com/podcast  Link for Cold to Curious - coming soon.  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel     

Is a website really required? This is a never-ending question among travel advisors. Many travel agents aske me all the time "do travel agents need a website?"  We tackle that question in this episode. Spoiler - there is more than one answer.  Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

What does a 100K client look like? How do you find a 100K client?  What if I told you that you probably already have not just one but multiple in your sphere? It's true - they are in there, you probably just aren't 'seeing' them.   Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Are you waiting for potential leads to hop out of a dark room and yell surprise? Or are you searching for new leads daily?  What leads are you attracting? Are you attracting the download Dori's or freebie Freddies? Or are you attracting people who are looking for clarity so they can make the decisions that they need to make? In this episode Glenda shares with you the types of clients that are looking for your lead gens, and what you need to know about each to ensure you're getting the right clients to book with you.  Cold To Curious: https://artofsellingtravel.com/cold  check out our website at http://artofsellingtravel.com/  Let's connect on Instagram: https://instagram.com/artofsellingtravel Let's connect on Facebook: https://www.facebook.com/artofsellingtravel Join our Facebook Group: https://www.facebook.com/groups/travelagentobjections 

Time, that thing no one seems to have enough of - but is that really the case?  From not having time to market, but also not having enough clients, how do you find the time to service clients if you're not finding the time to find clients?  Grow your travel business with group coaching supports: https://artofsellingtravel.com/tass  Mind Your Money Challenge: https://www.jameswedmoretraining.com/a/2148166110/9xzuLn4P  Let's Connect on Instagram: https://instagram.com/artofsellingtravel  Join our Facebook Community: https://www.facebook.com/groups/travelagentobjections   

This weeks podcast came from a conversation I had with my husband about how businesses treat people when they don't see them as a potential customer, yet who are we to make that judgement? The question is, how do you treat people when they're not looking to buy from you? There is a lot of opportunities to turn away a potential client because we didn't know that they were watching.   Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

Of all the things I've said in my career, it turns out the most controversial thing I've said to date is about Em Dashes and AI.  People came for me! So let's talk about it. This episode is all about why I talked about the connection between AI and Em Dashes - but more importantly, this episode talked about what triggers us and why. What is it about someone saying something, and our own biases getting in the way? These biases can affect how we sell, communicate, and connect with the people around us.  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

This week on the show Glenda dove into the 5 biggest mistakes that travel advisors are making when it comes to social media and marketing their travel business.  From using outdated tactics such as follow for follow or hashtags to an overreliance on AI (and the ways your audience can tell you're using AI) to the overwhelm that comes from trying to create a content calendar rather than just getting going.  Cold To Curious: https://artofsellingtravel.com/cold  Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass  Join our Facebook community: https://www.facebook.com/groups/travelagentobjections  Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/  Or FB at https://www.facebook.com/artofsellingtravel 

How do travel advisors standout in a sea of other travel advisors? In this episode Glenda shared how you can make your marketing stand out through the stories that are uniquely yours and how to avoid blending in by sounding like everyone else.    Cold To Curious: https://artofsellingtravel.com/cold   

Marketing to the masses is hard - especially when you're trying to talk to the "masses". Instead in this episode, Glenda shared how much more you can connect with your audience by talking to just one person at a time.  Simple shifts in your language can have a huge impact on the way you're able to connect with your audience.  Check out the Travel Advisor Success Studio here: https://artofsellingtravel.com/tass  Join our free Facebook Community for Travel Advisors at: https://www.facebook.com/groups/travelagentobjections 

Sometimes life has a way of knocking you down. But they say it's not about the setback, it's about the come back.  Today on the episode, Glenda answered a question from Colleen, who asked how do you get going again after a traumatic pause in life?  In the episode Glenda shares a bit of what has gotten her through the last few months of a very stressful situation that is allowing her to build her business back stronger and bigger to finish out the rest of 2025 at full steam ahead. This is a bit more of a personal epsiode, and as always, if you need mental health support, please reach out to your local health professionals, and know you are never alone.  Want more: Join us inside Camp BS: http://artofsellingtravel.com/campbs  Become a Member of Travel Advisor Success Studio: https://artofsellingtravel.com/tass  Looking for One to One Coaching Options:  https://artofsellingtravel.com/workwithglenda  Join our Facebook Community    

AI is a revolutioinary tool that can help so much in your travel business, but are there things you should be mindful of? Is there a downside to using AI in your business? While there are so many ways AI can help, this episode shines a light on a few of the most important things to keep in mind when you're considering using AI for your business.  To check out the FB live inside our FB group - you can find it here: https://www.facebook.com/share/v/19kH7BtMUx/ you will need to join the group and answer the questions to get access to the video if you're not already a member.  Looking for more? Come join us at Camp Be Seen - a 30 day challenge helping you to show up and stand out with your unique voice, artofsellingtravel.com/campbs For more information about our programs and coaching check out http://artofsellingtravel.com/   

Summer is great - you get time to connect with family and friends, you get to go to reunions, weddings and catch the fireworks. The kids are out of school and so much more fun to be had.  Except - you're running a business and when you're relaxing the business may be slowing right down. The problem with that is that it doesn't affect you today or even this week - instead it will be weeks down the road before the full effect that slow down gets you.  In this episode, Glenda shares some quick and easy tips to help you keep your marketing and your business rolling even if you're off enjoying all that summer has to offer.  Join us inside Camp Be Seen: https://artofsellingtravel.com/campbs  Not a member of the Travel Advisor Success Studio yet? Come join us https://artofsellingtravel.com/tass   

Are you showing up in your business? How memorable are you? Are you being remembered or are you fading away and becoming forgettable? Are you posting static stock images? Or are you showing up to connect with your clients and remind them who you are and what you do? Are showing potential clients what working with you would be like? Showing them that you're the type of person they want to do business with. In this rush to AI, there is a massive missing piece that we're quickly losing more each day - the human connection.  If you're ready to let this summer be the plot twist your business is looking for you need to come join us at Camp BS - you can join at https://artofsellingtravel.com/campbs  Have questions? Pop me a dm at http://instagram.com/artofsellingtravel