11. The Fashion of Football

Football and fashion are crossing over more than ever before, so much that a club that no one has ever heard of could release a cool and sleek kit that can sell out within minutes.I went behind the scenes with former New Balance and Umbro kit designer Matthew McDermott to discuss the following:Are football clubs becoming fashion brands like the Yankees? PSG x Jordan, THAT Nigeria World Cup kit, retro kits, merchandising as a revenue stream for clubs, high-end brands like Balenciaga getting into football and football merch as streetwear.