PODCAST · sports
What The Footie Podcast
by What The Footie
What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Dave Bassett, Steve Morrow, Laura Raffety & Eddie Bonsu. Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
Episodes
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85: Matt Bonass on Why Athletes Are Investing In Football Club
This week’s What The Footie Podcast is with Matt Bonass, Partner at Bird & Bird, one of the leading legal advisers in sport, investment and complex ownership deals (who recently worked on the Snoop Dogg x Luka Modric x Swansea City deal) Bird & Bird have just partnered with our Athlete Investor...
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84. Keith Lasley: COO at St Mirren FC
This week’s What The Footie Podcast is with Keith Lasley, Chief Operating Officer at St Mirren FC. In this exclusive, Paul & Keith dive into St Mirren’s journey in Scottish football, what it takes to run a modern club day-to-day, and how you build a sustainable model that still competes on the...
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83. Luke Bornn: Co-Owner at Toulouse FC
This week’s What The Footie Podcast is with Luke Bornn, Co-Owner of Toulouse FC and Co-Founder of Zelus Analytics. In this exclusive, Paul & Luke dive into Toulouse’s journey in Ligue 1, building a sustainable club model, balancing football tradition with innovation, and leading with a long-term...
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82. Adam Osper: How Elite Athletes Think About Investing
This week’s What The Footie Podcast is with Adam Osper, Managing Partner in Financial Planning at Evelyn Partners who are the UK’s leading adviser to sports professionals on their financial affairs and investments. Evelyn Partners have just partnered with our Athlete Investor Summit, and ahead of...
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81. Matt Rogan: Co-Founder at Two Circles
This week’s What The Footie Podcast is with Matt Rogan Co-Founder and former Executive Chairman at Two Circles. Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organisations grow audiences and revenues. In this...
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80. Ben Sadler: CEO at Walsall FC
This week’s What The Footie Podcast is with Ben Sadler Chief Executive Officer at Walsall FC. Ben was previously CEO at Morecambe FC and General Manager at Harrogate Town AFC. In this exclusive, Paul & Ben discuss Ben's learnings from previous roles, the process of building a financially...
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79. Polly Bancroft: CEO at Grimsby Town FC
This week’s What The Footie Podcast is with Polly Bancroft Chief Executive Officer at Grimsby Town FC. Polly was previously Head of Women's Football at both Brighton and Hove Albion and Manchester United In this exclusive, Paul & Polly discuss her learnings from working at Brighton and Manchester...
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78. Mariela Nisotaki: Head of Emerging Talent at Norwich City
This week’s What The Footie Podcast is with Mariela Nisotaki, Head of Emerging Talent at Norwich City FC. In this exclusive, Paul & Mariela discuss the evolution of scouting, the importance of emerging talent within squad planning, finding value in different markets, setting a clear game model at…
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77. Nancy Hensley: Founding Member at Mercury 13
This week’s What The Footie Podcast is with Nancy Hensley, Founding Member at Mercury 13 (a multi-club ownership group focused on acquiring controlling stakes in professional women's football) and former Chief Marketing and Product Officer at Stats Perform. In this exclusive, Paul & Nancy discuss...
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76. Claire Stewart: Are There Too Many Games? And How Prorizon Tech Will Fix It?
This week’s What The Footie Podcast is with Claire Stewart Co-Founder and Chief Scientific Officer at Prorizon Tech. In this exclusive, Paul and Claire discuss why Prorizon is important for the future of football, the state of football (increased fixtures and tournament expansion), the effects…
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75. Felix Torralba: Chief Revenue Officer at RCD Mallorca
This week’s What The Footie Podcast is with Felix Torralba Chief Revenue Officer at RCD Mallorca. In this exclusive, Paul & Felix discuss life in La Liga, the role of a Chief Revenue Officer, doing global partnership deals, building a financially sustainable football club, creating and designing...
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74. Tim Williams: CEO at Oxford United FC
This week’s What The Footie Podcast is with Tim Williams CEO at Oxford United Football Club. Former Group Financial Controller at Manchester United, Chief Financial Officer at Inter Milan and Managing Director at Tifosy. In this exclusive, Paul & Tim discuss the challenges of navigating up the...
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73. Carol Shanahan: Owner & Chair at Port Vale FC
This week’s What The Footie Podcast is with Carol Shanahan, Owner & Chair at Port Vale Football Club. In this exclusive, Paul & Carol discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role, the loan system,...
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72. Tatjana Haenni: Chief Sporting Director @ NWSL
This week’s What The Footie Podcast is with Tatjana Haenni, the NWSL's Chief Sporting Director. In this exclusive, Paul & Tatjana discuss the NWSL's ambition to be the world's number one women's football league, creating and designing strategies, what it takes to be a new NWSL franchise, the…
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71. Debbie Cook: CEO @ Grimsby Town FC
This week’s What The Footie Podcast is with Debbie Cook, CEO @ Grimsby Town FC. In this exclusive, Paul & Debbie discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO, making data-driven decisions...
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70. David Stevenson: Performance Analysis & Working with World Class Coaches
This week’s What The Footie Podcast is with David Stevenson, former Head of Academy Recruitment & Analysis at Rangers FC and Head of Scouting & Performance Analysis at the Scottish Football Federation. David is currently a Lecturer in Sports Management at the University of Stirling. In this...
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69. Liam Scully: CEO @ Lincoln City FC
This week’s What The Footie Podcast is with Liam Scully, CEO @ Lincoln City FC. In this exclusive, Paul & Liam discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO and what they get up to in the...
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68. What The Footie Live with Brighton’s CEO Paul Barber (Part 2: Audience Q&A)
This week’s What The Footie Podcast is our audience Q&A with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC. If you missed Part 1 - the Live Podcast (Episode 65) you can listen to it here. In February at Leyton Orient FC we had our Podcast Meetup which featured a live episode…
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67. Subomi Odanye & Matthew Quadri on Working with Iwobi, Gen Z & the Future of Football
This week’s What The Footie Podcast is with Subomi Odanye and Matthew Quadri, Co-Founders @ Divrse Media. In this exclusive, Paul & the guys discuss why they started Divrse Media, how they secured Alex Iwobi as their first client, the future of athlete branding, how clubs and brands can market to...
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66. Miles Jacobson on How Football Manager Changed Football, Gaming & Culture
This week’s What The Footie Podcast is with Miles Jacobson, Studio Director @ Sports Interactive (the makers of Football Manager). In this exclusive, Paul & Miles discuss the journey that the business has gone on since Miles first joined in 1994, how FM created one of the best scouting networks…
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65. What The Footie Live with Brighton’s CEO Paul Barber
This week’s What The Footie Podcast is with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC. Last month at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player...
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64. Tom Gorringe on Being CEO @ Bristol Rovers, 3pm Blackout & Football Finance
This week’s What The Footie Podcast is with Tom Gorringe, CEO @ Bristol Rovers FC. In this exclusive, Paul & Tom discuss the financial challenges of navigating up the pyramid, creative approaches to player recruitment, leveraging the loan system (Elliot Anderson & Jarell Quansah), working with…
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63. John Brennan: Working with Messi, Investing in Angel City FC & Founding AC Momento
This week’s What The Footie Podcast is with John Brenann, Ex-Head of Sport @ Snapchat, Founder & CEO of AC Momento (the football auction house for authenticated match-worn jerseys), and Investor in Angel City FC. In this exclusive, Paul & John discuss why he founded AC Momento, what it’s like...
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62. Joe Foster on Founding Reebok, Sports Marketing & High Performance
This week’s What The Footie Podcast is with Joe Foster, Founder of Reebok and Author of Shoemaker. In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment…
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61. Amanda Goodwin: Coaching Georgia Stanway, Keira Walsh & Ella Toone
This week’s What The Footie Podcast is with Amanda Goodwin, Talent Technical Coach at The FA. In this exclusive, Paul & AJ discuss talent identification, player development, creating pathways, the future of women's football and the legacy post-the success of the Euros. As well as AJ's time at...
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60: Akin Solanke-Caulker: Working with Haaland & the Future of Sports Agency (Part 2)
This week’s What The Footie Podcast is with Akin Solanke-Caulker, CEO at The Athletic Network. In this exclusive, Paul & Akin discuss his recent work with Erling Haaland, the marketability of footballers, our love for US sports culture and how football is crossing over with other sports and...
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59. Paul Barber: CEO @ Brighton & Hove Albion FC
This week’s What The Footie Podcast is with Paul Barber, CEO at Brighton & Hove Albion FC. In this exclusive, both Paul’s discuss Brighton’s shrewd recruitment and scouting over the years (Cucurella, Lamptey, Bissouma), how they define the role of the sporting director (David Weir stepping-up…
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58. Fabien Allègre: PSG’s Chief Brand Officer on Nike Jordan, Mbappe & Fashion
This week’s What The Footie Podcast is with Fabien Allègre, Chief Brand Officer at PSG. Since 2008, Fabien has played a pivotal role in PSG's groundbreaking collaborations with brands like Nike Jordan, BAPE, Dior & Levi's. In this exclusive, Paul and Fabien discuss how and why the Jordan...
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57. Paul’s 2 Cents: The Cost of Watching Football Home, Away & on TV
This week’s What The Footie Podcast is all about the the price of watching football. Looking at the new deal between the MLS and Apple, rising season ticket prices, costly travel for away games and having to subscribe to more than one platform to watch all the games on TV? Is there a better way…
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56. Tony Asghar: Transfers, First-Team Pathways & Scottish Football
This week’s What The Footie Podcast is with Tony Asghar, Sporting Director at Dundee United. In this exclusive, Paul and Tony discuss the importance of leveraging the loan system, creating clear pathways into the first-team for academy players, dealing with the challenges of transfer and loan...
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55. Tal Brown: Disrupting Football with AI, Leading Zone7 & Working With Liverpool FC
This week’s What The Footie Podcast is with Tal Brown, CEO and Co-Founder at Zone7, the data-driven AI startup that helps clubs like Liverpool and Rangers FC to forecast and reduce injury-risk. In this exclusive, Paul and Tal discuss why Zone7 is important for the future of football, the state of...
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54. Jacob Martin: Member @ WAGMI United on Buying Crawley Town FC, Crypto & NFTs
This week’s What The Footie Podcast is with Jacob Martin, Member at WAGMI United the new owners of Crawley Town Football Club In this exclusive, Paul and Alex discuss why WAGMI United bought Crawley Town Football Club, their plans for the club, growing the fanbase globally, building the football...
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53: Alex Culvin: Player Relations @ FIFPRO
This week’s What The Footie Podcast is with Alex Culvin, Head of Player Relations @ FIFPRO, the worldwide representative organisation for professional footballers. In this exclusive, Paul and Alex discuss the challenges that Alex faced in her own playing career, the big issues that players face…
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52. Paul’s Two Cents: Buying a PL Club? Trophy Asset or Growth Play?
This week’s What The Footie Podcast is all about buying a Premier League Club and valuations. With the news that Chelsea is for sale for £3bn, I delve into where the growth opportunities lie and where the American bidders see untapped potential. Forbes recently valued Chelsea at $3.2bn, making…
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51. Daniel Parnell: Working With The Best Sporting Directors In The World
This week’s What The Footie Podcast is with Dr Dan Parnell, CEO @ Association of Sporting Directors and Senior Lecturer at the University of Liverpool where has worked with some of the best Sporting Directors in the game such as Michael Edwards, Stuart Webber, Dan Ashworth, Kevin Thelwell and…
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50. Dale Vince: Chairman @ Forest Green Rovers - The World’s Greenest Club
This week’s What The Footie Podcast is with Dale Vince, Chairman at Forest Green Rovers, the World’s greenest club and the League 1 leaders. In this exclusive, Paul and Dale discuss the challenges of running an EFL club, why sustainability and financial sustainability are important aspects of the...
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49. Paul’s Two Cents: Is It Time To Finally Remove The 3pm Blackout?
This week’s What The Footie Podcast is all about the 3pm Blackout, the rule that means matches in England are prohibited from being shown between 14:45 and 17:15 on Saturdays. Is it finally time to remove it? How do we protect the pyramid and attendances whilst finding ways to engage the modern…
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48. David Webb: Scouting Zaha, Working with Eddie Howe & Signing Son
This week’s What The Footie Podcast is with David Webb. David has spent the last 20 years working in scouting, elite talent identification and football operations for clubs like Crystal Palace, Östersunds FK, Spurs, AFC Bournemouth, Huddersfield Town and Southampton FC. In this exclusive, Paul…
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47. Why I Started What The Footie...the Football and Business Podcast?
46 episodes (+3 bonus episodes) and 44 world-class guests which include leading directors, agents, coaches and more. Ever wondered why Paul started the podcast in the first place? Sit back and listen to What The Footie host, Paul Musa, speak about the origin of the podcast, his passion for…
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46. Football x Music: Wolves Records, FIFA Soundtracks & Football Lyrics
This week’s What The Footie Pod is with Daniel Beckley, A&R @ Universal Music. With Wolves being the first UK football club to launch a record label, in this exclusive, Paul and Daniel discuss the business case behind what Wolves are doing and why more clubs should follow suit. As well as the...
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45. Mike Rigg: Being a Technical Director, Signing Aguero & Player Recruitment
This week’s What The Footie Pod is with Mike Rigg, former Technical Director @ Burnley. Mike has also been in high-profile roles at Man City, Fulham, QPR, The FA & Blackburn. In this exclusive, Paul and Mike discuss what it’s like being a TD at a Premier League club and the biggest challenges…
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44. Royce Balogun: His Brother’s Arsenal Debut, Player Care & U23s Football
This week’s What The Footie Pod is with Royce Balogun, older brother to Arsenal wondered Folarin Balogun. In this exclusive, Paul and Royce discuss Folarin’s rise from the u23s to making his Arsenal debut. As well as the importance of player care, the weight of pressure that young ballers carry,...
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43. Christian Hurley: Football’s Gen Z Problem, AFTV & Working with Grealish & Chunkz
This week’s What The Footie Pod is with Christian Hurley, Strategy Director @ UMM. In this exclusive, Paul and Christian discuss the YouTube space and the trend around content creators like Chunkz & Harry Pinero linking up with ballers like Jack Grealish & Mason Mount. As well as Football’s Gen Z...
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42. Agent Tony Sharkey: Transfer Strategy, Release Clauses & Football’s Financial Crisis
This week’s What The Footie Pod is with Tony Sharkey, agent and CEO @ Football Transfer Forum. In this exclusive, Paul and Tony discuss everything transfers and player contracts related from release clauses to preferred agents. From the talent in the Championship to the pressure of doing deadline...
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41. Toby Wakefield: Brand Director for Jesse Lingard
This week’s What The Footie pod is with Toby Wakefield, brand director for Jesse Lingard & athlete branding expert. In this exclusive, Paul & Toby discuss the secret behind Jesse’s stellar form at West Ham, what makes the JLingz brand so unique, the media pressure that athletes endure, the...
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40. Daniel Geey: Football Governance, The ESL Fallout & 50+1
This week’s What The Footie pod is with sports lawyer, author and podcaster Daniel Geey (Done Deal). In this exclusive, Paul & Daniel discuss the future of football governance after the European Super League (ESL) fallout, why 50+1 won’t work, is it time for an independent football regulator,...
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39. Neil Banfield: 21 Years Coaching Alongside Wenger @ Arsenal
This week’s What The Footie Pod is with Neil Banfield. Neil spent 21 years coaching at Arsenal alongside Arsene Wenger, coaching the reserves, Elite Group & first team. Working with players like Cesc Fabregas, Ashley Cole, Robin Van Persie, Santi Cazorla, Serge Gnabry & more. He is now currently...
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38. Les Reed: Selling Van Dijk, Negotiating with Daniel Levy & Working with Southgate (Part 2)
For Part 2 of my exclusive What The Footie pod with Les Reed, we speak about the ins and outs of Virgil Van Dijk's transfer, the process of trusting young players like Luke Shaw and negotiating with Daniel Levy and super-agent Mino Raiola. We also speak about England, the U21s performance in the...
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38. Les Reed: Hiring Pochettino, Scouting Mané & Running a Premier League Club (Part 1)
This week’s What The Footie Pod is an exclusive 2-part episode with Les Reed. Les spent just under a decade at Southampton as Vice-Chairman helping to guide them from League 1 to a sustainable Premier League club & recently spent time as technical director at The FA . In this episode, Part 1…
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37. The Future of Football: Tech, NFTs, the Metaverse & Innovation with Steve Madincea @ Fantastec
This week’s pod is with Steve Madincea the Co-Founder of Fantastec the tech company that helps clubs & players to engage with fans through disruptive technologies. In this episode, Paul & Steve speak about how technology/innovation is shaping the future of football both on and off the pitch. We...
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ABOUT THIS SHOW
What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Dave Bassett, Steve Morrow, Laura Raffety & Eddie Bonsu.
Instagram: https://www.instagram.com/whatthefootie/ Twitter: https://twitter.com/whatthefootie
HOSTED BY
What The Footie
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Frequently Asked Questions
How many episodes does What The Footie Podcast have?
What The Footie Podcast currently has 91 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is What The Footie Podcast about?
What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to...
How often does What The Footie Podcast release new episodes?
What The Footie Podcast has 91 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to What The Footie Podcast?
You can listen to What The Footie Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts What The Footie Podcast?
What The Footie Podcast is created and hosted by What The Footie.
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