11. The New Marketing Process For Builders With Russ, Sky and Andy

In this episode of the Professional Builders Secrets podcast, our host, Bosco Anthony is joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio reveal the new marketing process for builders. The Association of Professional Builders is a business coaching company that helps residential home builders across the globe systemise their building companies. Specialised coaching on sales, marketing, financials, business operations and even personal development in order to operate a true professional building company. During episode 11 of the Professional Builders Secrets podcast, Russ, Sky and Andy discuss how marketing in the construction industry has evolved over time and the strategies that builders need to be implementing today to be successful. Marketing for a building company doesn’t look the same as it once did. Builders need to be keeping up to date with the proven marketing tactics that are working for thousands of building companies around the world. The team behind this podcast episode share the secrets to builder’s marketing that can be implemented instantly. Tune in to the full episode to hear the APB trio uncover the new marketing process that can help you grow your building company safely and securely. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens ABOUT SKY STEPHENS Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector. Connect with Sky: linkedin.com/in/skycheristephens ABOUT ANDY SKARDA Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust. Connect with Andy: linkedin.com/in/andy-skarda-92a6875/ TIMELINE 1:07 How has construction marketing evolved? 4:42 Why you should be giving away your most valuable information. 6:50 Why builders need to become storytellers. 15:24 Marketing metrics you should NOT be monitoring. 23:37 Why old school advertising doesn’t work anymore. 33:07 How to start creating content for your marketing. 41:07 Marketing trends that actually work. 44:48 What successful marketing looks like. 48:19 What builders MUST avoid to ensure their marketing succeeds. LINKS, RESOURCES & MORE FREE DOWNLOAD: The Marketing Blueprint For Builders: go.associationofprofessionalbuilders.com/builders-marketing-blueprint APB Website: associationofprofessionalbuilders.com