11 things you should know before you start live streaming - Teacher: Juma Bannister with Sri Mahabir

Hello and welcome to the Useful Content Podcast and today's podcast is going to be slightly different. So what we're going to hear and look at today is a recording from a pop up live stream. I did with one of my favorite creators to live stream with Sri Mahabir. She's a video coach and a video marketing producer. So we got on the stream together to talk about live streaming and about live streaming strategy and the conversation went so well that I asked her to send me the recording and then I just cut the recording down so that you can hear her asking me questions and I'm responding to that. Some of the live streaming things that you will need to know in order to get started and in order to have a co host and some of the other practical things surrounding live streaming. I think it'll be a very good episode and you'll learn a whole lot and to help us along what I've done is that after I get asked the question by Sri and I respond to the question I'll add in some more information just to make it a little more robust. So enjoy today's lesson in the useful content classroom about Live streaming. Here we go. So I want to ask you, like, why did you start adding live streaming to your strategy? So at the time when the live streaming came about, of course most people were still inside. It was that time of our life where everyone had to stay inside for the most part. and one of the best ways that we could have connected with people was by live streaming because we couldn't go out in person to have these real time interactions. And so live streaming had developed as a tool rapidly in that period. And I felt based on our content strategy, it was important to add it so that we could have real time interactions and build community and relationships with the people who were important to us and with people in our peer group and our ideal client as well to come and look at what we were sharing and the, how tos, tips, tricks, strategies. Live and because it was such a big community building tool and a big interaction tool, we kept it as a part of our content strategy. And so now that's the way we work it into the overall marketing. so obviously what I'm referring to here is the pandemic and the fact that we were inside and of course at that time everyone had a lot of extra time on their hands to focus on things they could do remotely and it was a good time to test out live streaming for us. it turns out that that was a really great idea that it got us a lot of mileage and we even won some business. directly from the live streams and the format of the live stream I was doing at that time was an interview live stream. So it's this very same show. It used to be called the useful content creation show and it was very visual. It was focused on looking at the actual content. Of the individuals and so it was hard to turn that into an audio podcast because it was basically Leveraging looking at content particularly video content With the person in the studio and there was a really nice structure to it And maybe one day i'll go through the exact structure one of the segments included a new short tutorial, whether that was a piece of equipment, whether that was a method, whether that was a lighting tutorial, something to help people practically produce video content or some other type of content. And so during that time the live stream really developed. It got a massive following as far as I was concerned starting from zero and we developed a language around the live stream So the reason I have a bulb here and for those who are listening to the audio You can't see my studio. There's a bulb shining behind me a neon sign of a bulb The reason I got that bulb because part of the language was Throw your bulbs up and people used to spam bulbs in the comments and that meant we were shining light On how...