110: Crystal Gilbert — When You Have the Skills but Not the Business Model

A behind-the-scenes conversation about what happens when you have years of training, multiple certifications, and a deep ability to help people — but still don’t know how to turn all of it into a business that feels clear and sustainable.In this episode, I’m joined by Crystal Gilbert, a holistic health practitioner who began this path in 2018 and officially started her business in 2021, bringing together training across natural health, coaching, psychology, trauma, and emotional wellness.What we explored:• Moving from an in-person referral-based practice to rebuilding online• Why the “successful” business model she followed eventually led to burnout• The frustration of investing in courses and mentors without finding what actually fits• Why holistic practitioners often need a different building process than copy-and-paste businesses• Translating many skills and certifications into a clear offer, business model, and structureHaving more training doesn’t automatically create more business clarity. Sometimes the real work is learning how to translate everything you know into something your people can understand, trust, and buy — without forcing yourself into someone else’s model.Crystal's links:→ Website: https://www.crystalgilbert.org/ → Substack: crystalwholeness.beautifulmosaicsSophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍