#110 Why being genuine matters in outbound sales with Theo Shikov, CEO & Founder Out2Bound

“We need more leads. This will solve all or at least tons of sales problems. Can you please do outbound sales at scale for me for EUR 2’000-5000 / month?“ “NO - if product-market-fit is not there and you have only few potential buyers.” Here’s 3 great insights from having him Theo Shikov, CEO & Founder Out2Bound on our Europe’s B2B SaaS Sales Podcast. 1️⃣ Following up is everything: In Europe, there is still this stigma that following up can be negative. It is not. Countless prospects only reply after 5-7 touchpoints. And then become customers. 2️⃣ Embrace Personalisation at scale: Get to the DNA of your target company and buyer. Then decide via “ABC-Bucketing” where to invest into deep personalisation and where to “only” nurture at scale. 3️⃣ Don’t skip PMF (Product-Market-Fit): Scaling outbound sales motion without nailing down your sales arguments and ICP (Ideal Customer Profile) can actually hurt you, especially if your market has <1’000 potential buyers. Thanks so much for sharing your learnings and insights from the last 6 years with us Theo! #selltoscale #salessuccess #salescoaching #salesacceleration #salesplaybook