#110: Why Patients Say Yes - Commitments & Consistency (Part 2)

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement. TakeawaysPeople want to act consistently with their self-identity.Patients need to feel aligned with their health decisions.Dental practices should focus on building patient identity.Encouraging small yeses makes larger decisions easier.Marketing should reinforce positive health behaviors. Chapters00:00 Understanding Commitment and Consistency10:03 The Power of Small Commitments19:30 Applying Principles in Dental Practice29:35 Marketing and Patient Engagement...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]