111. Annette Tannerfeldt • Datadriven marknadsföring utan...

What this episode covers

00:00:00 Vem är Anette Tannerfelt? (Swedma & datadriven marknadsföring)00:05:00 Integritet, data och “träningsreglage” i AI-verktyg00:10:09 Algoritmer, plattformar och vad Swedma faktiskt företräder00:15:19 AI-spam, robosamtal och vad som är tillåtet (konsumentperspektiv)00:19:50 Hyperpersonalisering: när marknadsföring blir prediktion (ChatGPT & data)00:25:03 Martech + salestools smälter ihop (och risken med dubbla verktyg)00:30:05 AI och kreativitet: musik, tolkningar och vad som blir “original”00:35:00 Influencer marketing: transparens, ansvar och vad som måste framgå00:39:51 AI-böcker, “AI-Läckberg” och vad som egentligen skapar värde00:45:04 Backlash mot AI-content: varför “Human Intelligence” får ny tyngd00:50:11 Varför svenska bolag är försiktiga med data (rädsla vs okunskap)00:55:02 EU, konkurrenskraft och hur vi använder AI för att bygga business01:00:00 Riskbedömning i praktiken: hur man tänker säkert (utan att stoppa allt)01:03:36 Filterbubblor, olika verkligheter och effekter på demokratin01:10:00 Kina, Temu och konsumentmakt i en ny digital spelplan01:15:00 Personliga lärdomar: från “ogillar regler” till att leda med ansvar01:19:10 Outro & credits

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This episode was published on March 2, 2026.

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00:00:00 Vem är Anette Tannerfelt? (Swedma & datadriven marknadsföring)00:05:00 Integritet, data och “träningsreglage” i AI-verktyg00:10:09 Algoritmer, plattformar och vad Swedma faktiskt företräder00:15:19 AI-spam, robosamtal och vad som är...

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