#111. Marcus Andrews on crafting a new category through Narrative Design

Marcus Andrews knows how to craft a good narrative. In fact, we’d argue he heavily contributed to developing the concept of Narrative Design when working in product marketing at HubSpot.  Now as a Narrative Designer at Pendo, he joins us for a conversation around crafting a memorable narrative, what frameworks to use (or not) and how to create your own category. We exchange presentation experience stories and offer insight into what separates a good speaker from a great one. Having recently completed PMA’s Narrative Design course led by Marcus, Mikey and I were excited to meet the teacher and bring our learnings to life in this conversation.  This is an episode for: Product marketers, aspiring speakers, narrative designers and storytellers of all backgrounds. What's in the Spice Cabinet?? Book reccos? Words Like Loaded Pistols - Sam Leith Get certified—Take the PMA Narrative Design course for yourself! Speakers to get inspired by? MLK—GhostRanch wrote a lil blog on that in January  Tune into the pod that Marcus started (but no longer hosts) Product Marketing Experts Join this year’s user conference from Pendo, Pendomonium Marcus’s Walkout Song?? Intergalactic - Beastie Boys Follow Marcus on LinkedIn!  Final thoughts for the PrezThinkers? I hope if you're listening to this you know, you take this stuff seriously and invest in it and have fun with it because I think it's worth it. And it's cool that you know— the world needs more people making good sides, building good presentations. Most of them are still real bad.