111 Marketing Fallacies (And How To Defeat Them) with James McAnally : Dentistry Uncensored with Howard Farran

from Dentistry Uncensored with Howard Farran

"We're a gadget-oriented profession...The reality is patients don't care about any of these things unless it's going to make their life easier, faster, cheaper, better, less painful..." Tell your patients--in their language--the actual benefits of these gadgets. Founder Big Case Marketing; a niche practice consulting company.. Developer of The McAnally Selling System - Dentistry's only check-list approach to selling backed by Harvard, Stanford, Yale and Columbia research. Author of multiple #1 books in niche marketing and selling for dentists. *** For web-based services, online trainings, low cost options: http://www.bigcasemarketing.com For Private Consulting - must already be producing $2M+ http://www.meetme.so/jamesmcanally

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This episode is 1 hour and 6 minutes long.

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This episode was published on August 3, 2015.

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