112 Carrie Corbin on Employer Branding, EVP, and Recruitment Trends

In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T, Samsung, and Dell, to founding her own agency. We discuss the nuances of recruitment marketing versus traditional marketing, the importance of storytelling in job postings, and the challenges of blending employer branding efforts with technology. Carrie also touches on the significance of diversity and inclusion in her work and her company's unique global approach. Tune in to gain insights on effective employer branding strategies and the evolving landscape of recruitment marketing. 00:00 Introduction and Weather Talk 01:32 Groundhog Day and Theories 03:01 Introducing Carrie Corbin 06:19 Carrie's Career Journey 11:30 Challenges and Surprises in Starting an Agency 11:55 Employer Branding and Recruitment Marketing 21:14 The Importance of Job Postings 26:23 Expanding Beyond Talent Acquisition 29:18 Conclusion and Farewell For additional content follow OnAgency on Social: @OnAgencyPodcast  Contact us at [email protected] This episode is brought to you by TalentNet and MahaloHub.  TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.   For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard. Check Mahalohub out at www.mahalohub.com.