112: Kim Petersen — When Too Many Strategies Make It Harder to Build

A behind-the-scenes conversation about what happens when years of experience, courses, strategies, and possible directions leave you with more options — but not necessarily more clarity about what to build.In this episode, I’m joined by Kim Petersen, an author, therapist, and business coach who is bringing together her background in therapy and online entrepreneurship to support women entrepreneurs who feel stuck despite knowing many of the things they’re “supposed” to do.What we explored:• Trying to turn years of skills and experience into one cohesive business• How too many strategies can create overwhelm instead of clarity• The difference between collecting tactics and intentionally building a business• Why you only need a starting hypothesis — not the perfect answer• Listening to real people to understand what they actually wantYou don’t need to know exactly what your business will become before you begin. You need a clear enough starting place — and a process for letting real people and real data show you what comes next.Kim's links:→ Links: https://www.linkedin.com/in/kim-petersen-82b022225/Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍