112 - Secret to Boosting Your Business? Start Thinking Like a Marketer

Send us Fan MailThinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share this session from my good friend, colleague, and marketing coach Brenda Meller. Although, the original Think Like a Marketer* presentation was done on video I know you'll pick up tons of tips and techniques from this audio version.  Takeaways🔹 Good marketing speaks to a clear ideal audience, is memorable, and unique—don’t just notice it, ask why it works.  🔹 Marketing = activities that connect customers to you (with the classic 4 Ps: product, price, place, promotion).  🔹 Aim for intentional marketing (a plan and roadmap) vs. unintentional (the 404-page problem).  🔹 Shift into a customer-first mindset: write to one person; use “you/your” language so messages land.  🔹 Always create a bridge to the future: tell people exactly what to do next (simple, specific CTAs).  🔹 Surprise and delight: own mistakes, invite feedback—and reward people who help you improve.  🔹 Engage your community and spell out the action you want (likes, comments, replies).  🔹 Be an idea generator for others; small, thoughtful suggestions create memorable brand moments.  🔹 Marketing is learnable—treat it like practice (think yoga): steady reps build skill and confidence. * Think Like a Marketer was part of the LIVE 4-hour Mini Marketing Marathon on September 11, 2025 🔷If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts on June 1st. Small group of 10. Real coaching. Real progress.  Join the Bootcamp here. OR visit BlackDogMarketingStrategies.com/SFF Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...