112. The $27 Workshop Experiment: What Worked, What Didn’t & What’s Next

If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you. I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers. Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity.Episode Highlights[2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)[6:45] – The first workshop title fail & what I learned about naming offers[10:30] – The surprising way a mistake led me to improve my second workshop[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)[22:20] – Why information is cheap, but personalization and transformation are priceless[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)[35:40] – The power of iteration—how testing and tweaking leads to better resultsGrab the recording of The $27 Workshop Experiment: mirandaivey.com/workshopsConnect with me on Instagram: @mirandaiveymedia