Real Fabulous Marketing
by Miranda Ivey
For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.
Episodes
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121. Has the Online Course Bubble Burst?
Once seen as an easy way to make a passive income, have online courses become a thing of the past with AI? In this episode, I'm digging into how the online course industry has shifted dramatically — and what we can do as creators to adapt. I take you back through the rise of online courses, from…
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120. Love is Blind & Co-Design - A Lesson for when your Marketing isn't working
In this episode of Real Fabulous Marketing, we dive into what the Netflix dating show Love Is Blind can unexpectedly teach us about marketing strategy. We look at how going in with rigid preconceived ideas about your customers, your offers, and what people want, can hold your business back from...
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119. 2026: The Year of the Badass Business Woman
I am so excited to be back behind the mic and what better way to return than by declaring 2026 the Year of the Badass Business Woman. With the shift into the Year of the Fire Horse, there’s this undeniable energy of stepping up, stepping forward, and stepping fully into who we’re meant to be. If...
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118. How ChatGPT can be bad for business
In this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business. We look at how using AI tools can lead to laziness and complacency if not handled correctly. Tune in to learn how to effectively integrate ChatGPT into your business...
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117. The Secret to Making More Sales (and Increasing Revenue)
Hey fabulous people! In this episode, I take you behind the scenes of a big shift in my business and talk about what it really takes to make sales daily. I'm moving away from ads coaching and leaning fully into marketing strategy and mindset, and if you've ever tried doing something new you'll…
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116. Is it too soon to be talking about Christmas?
Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas? Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time…
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115. Reflect, Refocus & Running My Own Business: My Q1 Recap + Q2 Goals
Welcome to a slightly noisy but very real episode of Real Fabulous Marketing! Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves...
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114. You don't have to be on every platform! How to stop marketing overwhelm and get the job done
In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and...
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113. Find Your X Factor: Make Your Message Connect & Boost Sales
In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing...
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112. The $27 Workshop Experiment: What Worked, What Didn’t & What’s Next
If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you. I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about...
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111. Your Next Experiment in Business Could Be Worth $1 Million
Yes, you heard that right! But here’s the catch—you actually have to put it out into the world instead of just thinking about it. So many business owners—coaches, therapists, creatives, and professionals—get stuck in the cycle of working hard to pay the bills while daydreaming about their next…
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110. #1 Way to Waste Money in Your Online Business is to NOT Send Regular & Fabulous Emails to Your List
We’re diving into one of my absolute favourite topics—real fabulous email marketing. If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash....
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109. Why I'm Doubling Down on Email Marketing in 2025
In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why…
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108. REPLAY: The Lead Magnet Strategy - Turn Cold Leads into Loyal Clients in 3 Steps
In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar! If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid...
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107. The Meta Tracking Pixel Explained!
In this episode of Real Fabulous Marketing, we’re diving into one of the most powerful tools for online businesses—Meta Pixel! Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka...
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106. Boost Your E-Commerce Sales with Email List Building Strategies
In this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for…
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105. Mastering E-commerce Success with Jodie Minto
In this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time. Jodie successfully scaled Iland.co from humble market stall beginnings to a...
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104. Why you need to start running list building ads now! (Not next year!)
In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders... Register for 3 Steps to Build Your List with Ads Without Wasting Your Money Check out my testimonial slider free homepage:...
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103. 4 top reasons why you know it's time to run ads (and what to do when your ads are / aren't working!)
Think you're maybe but not quite ready for Facebook ads? Listen to this episode and know for sure the 4 best reasons why you should or could run ads! In this episode I mention: Upcoming webinar: 3 steps to build Your list with Facebook Ads without wasting your money! Profitable Ads Guide
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102. Are Facebook Ads dead in 2024?
As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024. Download my Free Profitable Ads Guide Join the One Amazing Ad Wait List
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101. Reviewing my 90 Day Goals & Setting up for my next 90 days
Do you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own...
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100. Celebrating 100 Episodes with 10 lessons in 10 years of solo business!
Woohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now. While you're here... Leave a Review if you've enjoyed any of the past 100 episodes! Do my Micro Business Self Check-in Check out One...
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99. 10 Things Every Website Needs to Make Money
Over the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with! Tune...
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98. What to consider when pricing your services & how to add value instead of discounting
Let's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses. Book a 1:1 Mentoring…
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97. I'm updating my website and here's what I'm thinking about
My current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps". Tune in to find out how it's...
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96. Stop being for everyone and enjoy your business more!
In this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!) Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still…
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95. From Frazzled to Fabulous, how this working mama got her groove back
What I've been up to for the past 4.5 months... Selling, buying, moving, holidays, starting school, extra dance classes and being away 4 weeks in a row, I realised I had to stop. I don't often talk too much about being a mum in business, that's because many of my clients don't have kids, or they...
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94. 7 Powerful Annual Review Questions for 2023 & 3 Questions to Set Yourself Up in 2024
I love doing Annual Reviews. They allow me to put the year to bed (so to speak) while also reflecting on the lessons I've learnt and what worked / what didn't. In this episode I split the questions between 7 reviewing 2023 and 3 questions to ask yourself before we leap into a fabulous new year!…
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93. How to Plan for an Outrageously Good 2024
How was this year? Want to make next year even better? How about Outrageously better? Then this episode is for you! Register for the How to Plan for an Outrageously Good 2024 Free Workshop
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92. How to Sell a Mini Course from Facebook Ads - The Ads (Part 3/3)
Learn why there's not a huge difference between ecommerce ads and selling your Mini Course from Facebook ads and how you can use these strategies for yourself. Going in to your Mini Course ads with eyes wide open in terms of costs will help you realise that there's more to this process than…
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91. Selling a Mini Course from Facebook ads - The Content (Part 2/3)
This is Part 2/3 of Selling a Mini Course from Facebook ads. In this episode I won't give you the magic formula to create your mini course content but I will give you so much more that relates to your messaging and marketing. Find out how niching will help sell your course (even if your course is...
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90. Selling a Mini Course from Facebook Ads - Getting Ready (Part 1/3)
This is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try…
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89. What do your Images say about your Brand?
First up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about...
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88. 3 Ways Human Design Has Helped Me in My Business
Exploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me. Do you own Free Human Design Chart here: https://www.mybodygraph.com/ Find out more about…
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87. Using Human Design in Your Solo Business with Ros Isbel
When your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of…
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86. WWID... to Launch My Online Course in Early 2024
Everyone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024....
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85. WWWID... If I was starting a new venture and had $1000 Marketing Budget?
Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're...
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84. Do you need a mentor to get ahead?
Wondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market. Do my Micro Business Self Coaching...
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83. 7 shifts on how to use your time more effectively when you work for yourself
Running your own business and working for yourself is the ultimate step into time freedom... or is it? When you can set your own hours it can be hard to move beyond the conditioning of being at your desk from 9 - 5 every day. After working for myself for 9 years now, I wanted to share 7 shifts on...
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82. How You Can Use Your Values to Attract Your Ideal Clients
When we're not living or working in alignment with our values, life can start to feel heavy. The key is to figure out your values and start to share them everywhere so that you can attract your ideal clients with ease. It can be scary to niche down but isn't niching down to the absolute people…
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81. An Instagram Experiment I ran - Here's What Happened!
Earlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try...
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80. Why Running A Business is Frightening in 2023
They say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your…
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79. Making $$ When the World Says You Can't - Interview with Fitness Business Coach, Kellie Sanders
Right now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury"...
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78. Plan To Do More of What You Want
Are you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want…
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77. Be a Content Superstar & Play to your Strengths
Are you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills? In this episode I share 4 simple strategies that you can use if you're someone who is...
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76. Lisa Corduff Interview - Being Real Online
Lisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years.…
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75. What NOT to do with your Facebook ads in 2023
Its easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which...
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74. How to get Facebook Conversion Ad Ready
80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes......
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73. 7 Mistakes Solopreneurs & Small Businesses Make With Lead Generation
This is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses"...
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72. Talking Lead Generation with Angela Ponsford
Angela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to...
About this show
For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.
Hosted by
Miranda Ivey