112. The Power of Building an Ecosystem for Your Personal, Business, and Leadership Brand

Where to focus first - your personal brand or your business brand, especially when it comes to monetising your IP? What's the difference between your executive brand and leadership brand? And how can you best build an ecosystem of all of the above to create ripple effects from one to the other? This and a lot more is what we cover in this episode. Personal Brand: This is all about who you are as an individual – your values, beliefs, strengths, and the unique qualities that make you stand out. It's the perception people have of you as a person and I always say it's the basics, the nitty and gritty and yes- the unsexy part of building your presence because it involves asking [yourself] all the tricky to answer questions, the questions no one else asks you when you grow up like what's important to you, what do you believe in, what should other people remember about you, and so forth. But when we have this aspect sorted, the rest - aka the marketing of your point of difference is the easy part. Leadership Brand: Still starts with your personal brand as you aren't [and shouldn't] be 2 different personas in your professional and your personal life but since your responsibilities are different and the type of people you're with are different, your own behaviour needs to be different. However, the actions you take still need to be in alignment with your personal brand as otherwise, you will burn out if you always try to push uphill [meaning: you're always trying to be someone you're not or lobby for something you don't believe in]. You can do it but a) only for so long and b) people can sense it when you don't fully stand behind your actions. So your leadership brand is all about how you lead, inspire, and influence others to get to a certain outcome. Executive Brand: executive branding goes beyond the tactical, day-to-day aspect of leadership and role/ organisation. It's more focused on you establishing yourself as a strategic leader through your content, building a community, showing up online or at events etc. Company Brand: Finally, the company brand is the public face of your organisation or the organisation you work for – its values, products, services, and reputation in the market. This is the sum of people work in an organisation, making up the culture that has then a certain reputation. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com