112 - What the Data Says Your Clients Are Actually Doing

Your clients haven't left the industry. But they have changed. Since mid-March, there's been a measurable shift in how salon clients are spending and this episode explains exactly what is happening. In this episode, we cover: • Why last-minute bookings are harder to fill and what the data says about it • The three economic shocks that caused clients to snap their wallets shut (and how they slowly open again) • Key stats: 74% of Australians have changed their shopping behaviour, and 87% are now budgeting for beauty treatments as planned spend, not impulse • Why this is not a "budget client" problem • The difference between discretionary spending slowing and clients leaving the industry (they're not the same thing) • What's actually showing up in salon KPI data: • Three things to focus on right now: Clients are still spending. They're just more intentional about where and with whom. The salons that understand this shift and adjust are the ones that come out ahead when the cycle turns. If you'd like help understanding what's happening in your numbers and what to do about it, apply to work with us below. Apply to work with us: laurajohagan.com/apply/ Connect with Laura on Instagram: @laurajohagan