#112 Why content contribution is underrated and product market fit should not be skipped with Sandro Meyer, Partner & Co-Founder at GrowthBay

Sandro Meyer won all of his customers at Growthbay from his audience funnel. Now what is the difference between an audience funnel vs a prospecting funnel? Here’s 3 insights I gained from having him on our Europe’s B2B SaaS Sales Podcast. 1️⃣ Content contribution is underrated: Many companies invest heavily into creation, hit publish and then “wait, see, and hope for the best”. Instead of re-purposing content “gems”. 2️⃣ Saying no to offer requests: 3️⃣ Don’t skip PMF (Product-Market-Fit): x Thanks so much for sharing your learnings and insights from the last 10 years as a marketing leader with us Sandro! #selltoscale #salessuccess #salescoaching #salesacceleration #salesplaybook