#112: Why Patients Say Yes (part 4) - Liking

In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with.We dive into how connection, shared experiences, and even small personal moments can dramatically impact trust and case acceptance. I also share practical ways you can let more of your personality show up in your marketing and in your practice so patients feel at ease before they ever sit in the chair.Because at the end of the day, people don’t just trust what you know. They trust how you make them feel.TakeawaysPatients often choose dentists they feel comfortable withPersonal stories can enhance patient trust and comfortInjecting personality into marketing can improve patient engagementPatients prioritize comfort over clinical skills in their decisionsSharing personal interests can create common ground with patientsUnderstanding patient emotions is key to improving their experienceChapters00:00 Understanding the Principle of Liking15:41 Building Connections with Patients22:54 Injecting Personality into Practice...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]