113: 17 Minutes of Real Estate Marketing Tips for 2024 with Ryan Haywood

What this episode covers

Are you frustrated that you have to ask your boss permission to take a vacation? In this podcast, we teach you how to be your own boss through the proven business model of wholesaling real estate. Wholesaling real estate allows you to make big checks for finding ugly houses. Ryan leads this episode today, on marketing tips for finding those ugly houses. He quit his job in 2019 making $8500 on his first ugly house and has done 420 deals since then. Summary In this episode, Ryan shares his strategy for marketing in real estate wholesaling. He discusses the importance of driving for dollars and creating a mailing campaign. He also emphasizes the design of effective postcards and the impact of personalization. Ryan explains the value of multiple touch points with leads, including postcards and cold calling. He highlights the importance of consistency and having a clear process in order to achieve success in wholesaling. Takeaways Driving for dollars is an effective way to identify distressed properties for wholesaling. Designing postcards with personalization, including a picture and a personalized message, can increase response rates. Utilizing multiple touch points, such as postcards and cold calling, can improve the chances of connecting with potential sellers. Consistency and having a clear process are key to achieving success in real estate wholesaling. Key Talking Points of the Episode 00:00 Introduction 02:04 What is driving for dollars? 03:09 How does the appearance of your mail piece affect your strategy? 04:26 How do we design the postcards we mail out to our leads? 05:44 What makes our postcard design stand out from others? 07:05 What makes a personalized postcard more effective for direct mail? 08:28 How can you make sure your direct mail campaign is effective? 10:08 What is the best way to handle phone conversations with your leads? 12:04 How can the presentation of your offer make a change in the conversation? 13:32 Why should you market to your leads more than once if they don’t respond? 14:56 How can this strategy help you get in touch with more leads? David's Social: @dlecko https://www.dealmachine.com/pod Ryan's Social: @heritage_home_investments https://www.heritagehomeinvestments.com/