#113: Bryant Pulecio & Theresa Woodiel - Complex, Cookieless Sales in Cybersecurity episode artwork

EPISODE · Feb 22, 2023 · 1H 4M

#113: Bryant Pulecio & Theresa Woodiel - Complex, Cookieless Sales in Cybersecurity

from Back on T-R-A-C-K · host Kerry Guard

Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.

Episode metadata supplied by the publisher feed · Published Feb 22, 2023

Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack both reach and educate different personas throughout the complex sales process.

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#113: Bryant Pulecio & Theresa Woodiel - Complex, Cookieless Sales in Cybersecurity

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This episode is 1 hour and 4 minutes long.

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This episode was published on February 22, 2023.

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Bryant Pulecio & Theresa Woodiel from DeepInstinct join to discuss how to effectively utilize Account Based Marketing to bolster your cybersecurity company. They stress matching strategic planning, consistent messaging, and a well-rounded tech stack...

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