PODCAST · business
Back on T-R-A-C-K
by MKG Marketing Inc
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
Episodes
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Ditch the AI Noise: Build Cyber Content That Converts
Most cybersecurity content sounds completely identical—a sea of corporate buzzwords, generic claims, and AI-generated text that ignores real buyer pain points. In this episode of Back on T-R-A-C-K, I sit down with Lea Rabinowitz, Vice President of Marketing Services at AimPoint Group and Founder…
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Caitlin Zigthor on Operational Efficiency Meeting Content Magic
In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Caitlin Zigthor, CEO of Zigthor Marketing, for an insightful dive into what happens when a marketing generalist gets "under the hood" of a client's business. From untangling broken email flows and fragmented CRMs to aligning...
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Bowe Hoy on Driving Strategic Growth, Cyber Rebranding, and Aligning Revenue Goals
In this episode of Back on T-R-A-C-K, host Kerry Guard speaks with Bowe Hoy, Chief Revenue Officer (CRO) of EdgeFi (formerly Edge Networks), as part of her ongoing CRO interview series. Hoy discusses his 20-plus years in cybersecurity and outlines EdgeFi's fresh rebrand from a broader IT service...
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Shannon Curley on AI, Authentic Relationships, and Modern Marketing Strategy
In this episode of Back on T-R-A-C-K, host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to explore the evolving landscape of modern marketing, AI, and authentic relationship-building. Curley details her approach...
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Sar Ruddenklau on Building B2B Brand Authority, Navigating AI Search, and the Fractional Advantage
In this episode of Back on T-R-A-C-K hosted by Kerry Guard, guest Sar Ruddenklau—a fractional marketing strategist for early-stage startups—discusses how B2B companies can build sustainable brand authority and navigate the shifting landscape of search and AI. Ruddenklau emphasizes that brand is...
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Aakash Desai on Aligning Sales, Marketing, and Revenue Ecosystems
In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Aakash Desai, Chief Revenue Officer at LumenData, to break down how B2B organizations can tear down traditional departmental silos and build a truly cohesive, interconnected revenue ecosystem. Aakash digs into the evolving...
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Adamma Ihemeson on Building Autonomous AI Systems You Can Trust
In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Adamma Ihemeson, founder and CEO of The Automated CMO, to discuss shifting from surface-level AI use (like prompt generation) to building truly autonomous, agentic AI workflows. Following a 10-day silent meditation retreat…
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Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies
In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Larry Long Jr., CEO and "Chief Energy Officer" at Larry Long Jr. Enterprises, to dive into the evolution of B2B sales outreach and examine whether cold calling is truly dead in today's digital landscape. Together, they break…
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Rachael Woods on The Science of Marketing Infrastructure
In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Rachael Woods, founder of Woods MarCom, to explore how a background in science shapes a structured, data-driven approach to marketing strategy. Drawing from her transition from chemistry to corporate marketing and agency...
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Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity
Product-led growth (PLG) in enterprise cybersecurity rarely follows the traditional B2B playbook. Rather than using self-serve trials to adopt software independently, security practitioners often use frictionless trials simply to validate marketing claims before requesting a guided demo. True...
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Heidi Ramich On How Communication Drives Growth
The traditional B2B marketing funnel is officially broken. Joined by guest Heidi Ramich on Tea Time with Tech Marketing Leaders, host Kerry Guard explores why modern customer journeys look less like a straight line and more like a Jackson Pollock painting—and what smart marketing teams are doing...
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Annette Reed on the Power of Operations and Your Ability to Scale
How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight? In this episode of Tea Time with Tech Marketing Leaders, host Kerry Guard chats with Annette Reed (Senior Director, Global Campaigns & Demand Gen at SentinelOne). Together, they break...
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Ashish Malpani on Why Perspective Matters More Than Precision
Marketing leaders are caught in a classic trap: assuming AI is a shortcut to outputting endless content and automating whole campaigns. But pumping out more noise doesn’t build market presence—it just creates clutter. The reality? AI hasn't made marketing easier or faster; it’s raised the bar for...
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Bethany Ibarra on Why Pipeline is a Process
Most revenue leaders are convinced that hitting predictable targets requires overly complex scoring systems, endless qualification criteria, and a hyper-linear executive playbook. They mistake administrative clutter for actual pipeline control. The truth? Complexity is the enemy of execution. In...
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Chloe Addis on Scaling Global Demand Gen Across Markets and Languages
In this episode of Back on T-R-A-C-K, I sit down with Chloe Addis, Head of Marketing at Headley Media and Co-Host of B2B Marketers: Off The Record, to map out how to scale a highly personalized, multilingual demand-gen architecture. We dive into: • The Multi-Brand Playbook: Managing audience…
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Christopher Collier on Scaling Marketing Without Burning Out Teams
Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist. They are completely wrong. In this episode of Back On T-R-A-C-K, I sit down with Christopher Collier,...
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Why Great Consultants Struggle to Scale | Garrett Jestice
Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem. They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the…
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Scaling Revenue Without Burning Out Your Team | Jane Serra
Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company. That belief is completely misplaced. In this episode of Back on T-R-A-C-K, I...
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The Death of the MQL: Building Pipeline for Modern Buyers | Scott Wasserman
Most growth-stage companies don’t have a marketing team problem. They have a pipeline clarity problem. They confuse motion with progress—pouring thousands into outdated lead-gen metrics while real buyers quietly educate themselves in private Slack communities, dark social circles, and AI-driven...
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Why AI Adoption Fails (And What Successful Teams Do Differently) | Megan Ratcliff
Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams. We...
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Moni Oloyede on Building Trust Through Word-of-Mouth Marketing
Most marketing teaches businesses how to get attention. Very few teach them how to earn trust. If you are posting daily, sending emails, and buying every shiny new MarTech tool, but still feel like you’re shouting into a void—you are trapped on the demand gen hamster wheel. In this episode of…
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AI Search Is Rewriting Marketing | Evan Patterson
Google just changed the rules of search — and most brands aren’t ready for what comes next. In this episode of Back on T-R-A-C-K, Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search...
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Why Pipeline Perception Is Breaking Sales & Marketing Alignment | Kris Anderson
Pipeline isn’t just a number — it’s a perception problem. In this episode of Back on T-R-A-C-K, Kris Anderson breaks down why sales and marketing teams often struggle to align around the pipeline, even when everyone is chasing the same revenue goals. We explore the shift from volume-based lead...
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From Founder-Led to System-Led Growth
Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works. From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise. In this episode of Back on T-R-A-C-K, we dive…
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Stop Hiding: How to Turn Expertise into Authority
Most leaders are great at what they do, but terrible at telling the world about it. They have the expertise, but they lack the Authority Asset. In this episode of Back on T-R-A-C-K, Scott Turman, CEO of BrightRay Publishing and former NASA technologist, discusses how to scale your brand with...
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Turning Complexity Into Clear Marketing | Aerin Paulo
Most early-stage marketing doesn’t fail because of effort. It fails because complexity isn’t translated into clarity. In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for…
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Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market
Being "technically right" doesn't mean you'll win the market. In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations. In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry…
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Why Your ICP Matters More Than Your Marketing Tactics | Yehuda Cagen
Most B2B marketing doesn’t fail because of tactics — it fails because of targeting. In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate…
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Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline
They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment. In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table. Lee explains that when…
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AI Is Reshaping Agencies — Why Expertise Still Wins | Kerry Guard
AI is changing the agency world fast — but not always for the better. In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters...
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Aaron Smillie on 3D Brand Worlds, Motion, and Creative That Drives Growth
In this episode of Back on T-R-A-C-K, Aaron Smillie talks about how motion, 3D, and brand strategy can drive real growth—without heavy campaigns that waste budget. In this conversation, we’ll explore: • When animation and motion are actually worth the investment • How to build brand “worlds”...
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The Hidden Cost of Messy Marketing
Most businesses don’t stall because they run out of ideas. They stall because clarity slips. In this episode of Back On T-R-A-C-K, Charlie Sells, founder of Clarity Over Everything, talks about the hidden cost of messy marketing. Charlie helps leaders untangle complexity so teams can move faster...
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Turning Complex Products Into Clear Stories with Marlena Sarunac
In this episode of Back on T-R-A-C-K, we sit down with Marlena Sarunac, Fractional CMO and Founder of The Company Advice, to explore how startups market complex products in emerging categories. Marlena has led marketing from Series A to Series B in health tech, building analytics-first…
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Jenna Nelson on AI Automation, Scaling Smart, and Protecting Brand Voice
In this episode of Back On T-R-A-C-K, we’re joined by Jenna Nelson, Founder of HerAIgency, to talk about AI, automation, and what it really takes to scale without burning out. Jenna works with female founders who are ready to grow — without sacrificing their time, creativity, or sanity. We’ll...
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Zachary Walker on Social Media. The land of the algorithms.
On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. The blessing and the curse of modern marketing. When it works, you reach exactly the right audience. When it doesn’t, you’re left wondering what “doing it right” even means. Because it’s not just about posting. It’s...
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Robyn Goldenberg on Sustainable Growth, Team Capacity, and Smarter Scaling
If growth requires more from you every year, something’s off. In this episode of Back on T-R-A-C-K, Robyn Goldenberg, President of Strategy Leaders, shares how she helps owner-led and mid-sized businesses scale without burning out their leaders or teams. Robyn brings a rare lens at the…
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Michele Nieberding on AI Hype, Buyer Trust, and Product Marketing Clarity
Everyone says their product is “AI-powered.” But… is it really? On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype. This is a fun way to get into a serious conversation about: • AI trust and...
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Laura McAliley on GTM Clarity, Founder Messaging, and Early-Stage Growth
In this episode of Back On T-R-A-C-K, Laura McAliley, Founder & Fractional CMO at Pebble Marketing, breaks down how she helps pre-seed to Series A companies build GTM clarity that supports both growth and fundraising. The conversation covers: • Positioning and messaging that reflect real buyer...
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Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI
Scaling marketing isn’t about doing more. It’s about doing the right things at the right time. In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline....
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Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
Content doesn’t fail. Misalignment does. In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning. Jess brings hands-on experience across SaaS, CX, AI, and media,...
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The 2026 Marketing Ops Playbook with Quincy Johnson
Is your marketing actually driving revenue, or just making noise? We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth. In this sprint session, we’re ditching the fluff. We are diving straight...
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JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays
In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies. JD will break down: How to build a...
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Scott Wasserman: Building High-Impact Growth Engines for SaaS Teams
Modern marketing teams don’t need more headcount. They need better systems. In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts. Scott breaks down…
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Alyssa Maker: Cutting Campaign Timelines with AI and Team Alignment
Your marketing workflow takes 4 weeks to approve a campaign? Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact. In this episode of Back on T-R-A-C-K, we unpack: Why “AI visibility” and “agentic workspaces” are the future of B2B. How…
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Evan Patterson: Founder-Led Marketing in the AI Age
In 2025, your founder’s voice is your best distribution channel. Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders: Build social-led content engines that actually scale. Show up in AI search results. Turn personal brands into predictable pipeline. It’s a conversation...
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Ruth Wisniewski: Customer Success Through Clarity and Connection
Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy. As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last. Today…
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Desiree Goldey: Effective Recruiting In A Tumultuous Job Market
Hiring is broken. Leaders know it. Recruiters feel it. Candidates live it. So what’s next? In this conversation, we sat down with recruiting leader Desiree Goldey to dive into the current job market struggles that thousands of candidates are facing. We spoke of best practices when it comes to...
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Jonathan Tasman: Scaling Eight Brands at Once Without Burning Out
How do you scale eight brands at once without burning out? On the very first episode of Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts,...
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Olympic Mindset Meets Product Marketing with Rebekah Bradford
Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space. On this episode, we dig into customer-led...
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Valerie Zargarpur: Aligning Security & Engineering to Accelerate Growth
What does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur, VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with…
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ABOUT THIS SHOW
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
HOSTED BY
MKG Marketing Inc
CATEGORIES
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Frequently Asked Questions
How many episodes does Back on T-R-A-C-K have?
Back on T-R-A-C-K currently has 244 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Back on T-R-A-C-K about?
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.After hundreds of conversations with marketing leaders on Tea Time,...
How often does Back on T-R-A-C-K release new episodes?
Back on T-R-A-C-K publishes regularly with 244 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Back on T-R-A-C-K?
You can listen to Back on T-R-A-C-K on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Back on T-R-A-C-K?
Back on T-R-A-C-K is created and hosted by MKG Marketing Inc.
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